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PENGARUH MOTIVASI KERJA TERHADAP KOMITMEN ORGANISASI DAN KETERIKATAN KERJA YANG DIMEDIASI OLEH KEPUASAN KERJA PADA PEGAWAI DINAS PERHUBUNGAN KOTA BANDA ACEH
Mustakim Mustakim;
Yurnalis Yurnalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21433
This research aimed to analyze the effect of work motivation on organizational commitment and work engagement directly and indirectly through job satisfaction. The sampling technique used was cluster sampling with the size of respondents as many 119 employees, while the data analysis technique used was path analysis. The results showed that work motivation has a significant effect on job satisfaction; job satisfaction has a significant effect on organizational commitment and work engagement; work motivation has a significant effect on organizational commitment and work engagement either directly or indirectly through job satisfaction. In this study, job satisfaction acts as a partial mediation between the effect of work motivation on organizational commitment and work engagement.
PENGARUH PEOPLE DAN PROCESS TERHADAP LOYALTY YANG DIMEDIASI OLEH SATISFACTION PADA NASABAH PT BANK SYARIAH INDONESIA (BSI) CABANG DARUSSALAM-BANDA ACEH
Rona Susanti;
Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.20916
This study aims to measure the influence of people and process on loyalty mediated by satisfaction with PT. Bank Syariah Indonesia (BSI) Darussalam Branch Banda Aceh. The sample used in this study was the customer of the Indonesian Sharia Bank (BSI) Darussalam branch, amounting to 200 respondents. The data collection equipment used in this study was a questionnaire. The sampling technique used is purposive sampling. Structural equation modeling (SEM) was used as an analytical method to determine the effect between the variables involved. Based on SEM analysis identified that people have a positive effect on loyalty, process has a positive effect on loyalty, people have a positive effect on satisfaction, process has a positive effect on satisfaction, satisfaction has a positive effect on loyalty, satisfaction has a positive effect on loyalty, satisfaction mediates the influence of society on loyalty, and satisfaction process mediates the effect on loyalty.
PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN KONSUMEN PADA USAHA FOOD AND BEVERAGE DONGDONGG.ID BANDA ACEH
Raihan Zuhdi;
Teuku Meldi kesuma
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21475
The population in this study was Dongdongg.id consumers. The samples taken in this study were 168. The type of data used in this study was primary data, namely data obtained from respondents by distributing questionnaires. Data analysis using Structural Equation Modeling (SEM) model with analysis method using Confirmator Factor Analysis (CFA) using AMOS version 22.0.0 program tool. The results of the study show that repurchase interest, consumer satisfaction, price, and brand image of consumers in the Food and Beverage business at Dongdongg.id Banda Aceh is good, price has an effect on consumer satisfaction, and brand image has an effect on consumer satisfaction. Product quality has an effect on consumer satisfaction, price has an effect on repurchase intention, brand image has no effect on repurchase interest, product quality has no effect on repurchase interest, and consumer satisfaction has no effect on repurchase interest. Consumer Satisfaction mediates the effect of price on repurchase intention. Consumer Satisfaction mediates the effect of brand image on repurchase intention, consumer satisfaction mediates the effect of brand image on repurchase intention.
PENGARUH LEADER SUPPORT DAN CO WORKER COOPERATION TERHADAP JOB INSECURITY YANG DIMEDIASI OLEH OCCUPATIONAL SELF-EFFICACY PADA SUZUYA MALL KOTA BANDA ACEH
Maisarah Maisarah;
Murkhana Murkhana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.20978
This study aims to determine the relationship between Leader support and co worker cooperation on job insecurity with occupational self-efficacy as a mediator. The indicators discussed in the Leader Support variable are 8 indicators, the indicators discussed in co worker cooperation are 4 indicators, in the job insecurity variable there are 4 indicators, and in the occupational self-efficacy variable there are 5 indicators. Data was obtained through a survey of 121 people as a representative sample of the research population. The data analysis method used is Statistical Product and Service Solutions (SPSS). The results of the study found that leader support, co worker cooperation and occupational self-efficacy directly affect job insecurity. The results of the study also found that leader support had an effect on the mediator variable, namely occupational self-efficacy, so that occupational self-efficacy was able to become a mediator on the influence of the variable leader support and co worker cooperation on job insecurity.
PENGARUH KEPEMIMPINAN OTENTIK DAN MODAL PSIKOLOGIS TERHADAP KETERLIBATAN KERJA YANG DIMEDIASI OLEH KEPUASAN KERJA PADA PEGAWAI KANTOR BAPPEDA ACEH
Rahmi Rahmi;
Nurlina Nurlina
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21587
This study aims to examine the effect of authentic leadership and psychological capital on work engagement mediated by job satisfaction on the employees of the Aceh BAPPEDA Office. This research is a quantitative research, using a questionnaire as a data collection instrument. The population in this study were employees of the Aceh BAPPEDA Office totaling 136 people. The sampling technique used is simple random sampling. Statistical Products and Service Solutions (SPSS) is used as an analytical method to determine the effect of the variables involved. Based on the results of the SPSS analysis, it was identified that authentic leadership has a positive effect on work engagement, psychological capital has a positive effect on work engagement, authentic leadership has a positive effect on job satisfaction, psychological capital has a positive effect on job satisfaction, job satisfaction has a positive effect on work engagement and job satisfaction mediates. authentic leadership on work engagement, job satisfaction mediates the effect of psychological capital on work engagement.
PENGARUH SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSMENT DALAM MENINGKATKAN PURCHASE INTENTION YANG DIMEDIASI OLEH COSTUMER TRUST PADA ONLINE SHOP SHOPEE DI KOTA BANDA ACEH
Dinah Mahirah;
Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.19921
The purpose of this study was to analyze the effect of social media marketing, celebrity endorsements, and customer trust on purchase intentions at Shopee's online store. The type of research used is quantitative research. The target population of this study is domiciled in Banda Aceh City and is a consumer of Shoppe and has shopped for products from Shopee at least twice. The sample taken in this study amounted to 150. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the AMOS statistical software package for hypothesis testing.The results show that social media marketing has a role that can have a positive and significant influence on purchase intentions at shopee online stores. With celebrity support, of course, it also has a positive and significant influence on purchase intentions at shopee online stores and celebrity support has a positive and significant effect on customer trust in shopee online stores. consumers or customer trust has a positive and significant influence on purchase intentions at Shopee online stores.Social media marketing and customer trust have a very large influence on purchase intentions at Shopee online stores and have an important influence on purchase intentions mediated by customer trust in Shopee online stores in addition to endorsement parties also have an influence on celebrity purchases. on the Shopee online store.
PENGARUH PROFITABILITAS, LIKUIDITAS, KEPEMILIKAN INSTITUSIONAL, LEVERAGE KEUANGAN, DAN UKURAN PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN PADA BADAN USAHA MILIK NEGARA (BUMN) YANG TERCATAT DI BURSA EFEK INDONESIA (BEI)
Nazila Rahmah;
Nurhalis Nurhalis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21030
This study aims to determine the effect of profitability, liquidity, institutional ownership, financial leverage, and company size on dividend policy in state-owned enterprises (BUMN) listed on the Indonesia Stock Exchange (IDX). This study uses panel data with 20 state-owned companies listed on the Indonesia Stock Exchange (IDX) from the 2016-2020 period. The analytical method used is panel data regression analysis using Eviews 10. The sampling technique used is purposive sampling with multiple linear regression data analysis fixed effect model. The results of this study partially show that profitability and liquidity have a positive and significant effect on dividend policy, institutional ownership and financial leverage have a negative and significant effect on dividend policy, and firm size has a negative and not significant to dividend policy in State-Owned Enterprises (BUMN).
PENGARUH HARGA, KUALITAS PELAYANAN, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK BTS MEAL OLEH KONSUMEN MUSLIM
Desvira Utami Rahmadini;
Ahmad Amin Dalimunthe
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21496
Consumer purchasing decisions are usually carried out when consumers choose and evaluate a product or service. Price, service quality, and brand ambassadors are considered to be important to determine a consumer's purchase decision. Therefore, this study aims to measure the effect of price, service quality, and brand ambassadors on Muslim consumers’ decision to purchase BTS Meal products. 90 Muslim consumers were selected as respondents using non-probability sampling with purpossive sampling technique. To collect data, a google form of questionnaire was distributed. Using multiple linear regression, the data were analyzed with SPSS. The results show that price and service quality of the BTS Meal have a positive yet not significant effect on the Muslim consumers’ purchasing decisions. While the brand ambassador has a positive and significant impact on the consumers’ decisions. Simultaneously, the three measured variables have a significant effect on the Muslim consumers when deciding to purchase the product. However, 75% of the coefficient of determination stated that the value of purchasing decisions was influenced by other factors. Thus, the findings suggest that the manufacturers need to optimize the use of Brand Ambassadors while emphasizing the equal importance of price and service quality for the success of promoting the product.
PENGARUH ONLINE ADVERTISING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH FLOW EXPERIENCE DAN ADVERTISING VALUE PADA PRODUK SMARTPHONE VIVO
Puji Rahayu;
Rizki Amalia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.20035
This study aims to measure the effect of online advertising on purchase intention interestmediated by flow experience and advertising value on Vivo smartphone products in the city ofTakengon. The sample used in this study was Vivo smartphone users, totaling 200 respondents.Data collection equipment used in this study is a questionnaire. The sampling technique used ispurposive sampling. Structural Equation Modelling (SEM) is used as an analytical method todetermine the effect between the variables involved. Based on the results of SEM analysis identifiedthat online advertising has a positive effect on purchase intention, online advertising has a positiveeffect on flow experience, online advertising has a positive effect on advertising value, flowexperience has a positive effect on purchase intention, advertising value has a positive effect onpurchase intention, flow experience can mediate the relationship between online advertising andpurchase intention, and advertising value can mediate the relationship bertween online advertisingand purchase intention.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN PADA BANK ACEH SYARIAH CABANG ACEH BESAR
Muzaiyanah muzaiyanah;
Fakhrurrazi Fakhrurrazi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 3 (2022): Agustus
Publisher : Departemen Manajemen
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DOI: 10.24815/jimen.v7i3.21041
This study aims to measure the Effect of Service Quality on Customer Loyalty mediated by Trust and Satisfaction at Bank Aceh Syariah Aceh Besar Branch. The sample used in this study was the customers of Bank Aceh Syariah Branch of Aceh Besar, amounting to 200 respondents. The data collection equipment used in this study was a questionnaire. The sampling technique used is purposive sampling. Structural Equation Modeling (SEM) is used as an analytical method to determine the effect between the variables involved. Based on the results of SEM analysis, it is identified that service quality affects customer loyalty at Bank Aceh Syariah Aceh Besar Branch, service quality affects customer satisfaction at Bank Aceh Syariah, service quality affects customer trust at Bank Aceh Syariah, satisfaction affects customer loyalty at Bank Aceh Syariah, trust has an effect on customer loyalty of Bank Aceh Syariah, Satisfaction partially mediates the effect of service quality on customer loyalty of Bank Aceh Syariah, and Trust partially mediates the effect of service quality on customer loyalty of Bank Aceh Syariah.