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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

EKM
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Published by Universitas Syiah Kuala

ISSN : 26147696 EISSN : 2598635X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 395 Documents

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PENGARUH CITRA MEREK DAN KEWAJARAN HARGA TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGGUNA PRODUK APPLE DI KOTA BANDA ACEH Indah Bestari, Nurdasila
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

This research aims to know the influence of brand image and price fairness on brand loyalty with customers satisfaction as a mediator of Apple user in Banda Aceh. The sample used in this research are 170 respondents who are using iPhone in two years modestly as well as knowing any of its feature. The sampling technique used here is Purposive sampling. Meanwhile, the tool for data analysis is SEM (Structural Equation Modeling) with variant based—Partial Least Square (PLS)—using SmartPLS 2.0 software. This research tells that the standard price is more dominant to affect the brand loyalty with the original sample number 0,239998. For increasing the standard price and giving the fair price to customers, fair and ethical price policy from the producer as well as price policy that is accepted and suitable for customers. Beside the standard price, brand image influence the brand loyalty with original sample number 0118234. To adjust the brand image by giving the trusted, interesting, and great brand, the brand that can give a social symbol as well as good reputation. From this research, it is shown that brand image variable does not have any impact of brand loyalty through customers’ satisfaction as a mediator. Meanwhile, the standard price variable gives an impact to brand loyalty through customers’ satisfaction as a mediator. Keywords : Brand Image, Standard Price, Brand Loyalty, Customers Satisfaction.

PENGARUH SELF CONGRUITY TERHADAP NIAT PERILAKU DENGAN EXPERIENTIAL VALUE SEBAGAI VARIABEL MEDIASI (PADA WISATAWAN DESTINASI WISATA KOTA BANDA ACEH) Ella Putri Maghfira, Farid
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Departemen Manajemen

This aims of this study are to investigate the effect of self congruity, and experiential value on behavioral intentions. The tourist destination city of Banda Aceh travel is a taken as a sample in this study. The method of this study employed questionnairs as an instrument. Total sampling is applied as the study’s convenience technique. Hierarchical Linear Modelling methods of analysis are used to determine the influence of the variables involved. The results of this study indicate that self congruity have positive effect on behavioral intentions, self congruity have positive influence on experiential value and experiential value positive effect on behavioral intentions. This study also shows that self congruity influential significantly against experiential value nor against behavioral intentions. In addition abtained results that experiential value has partial mediated the effect of self congruity effect to behavioral intentions. Keywords: Self Congruity, Experiential Value, Behavioral Intentions

PENGARUH KARAKTERISTIK PEKERJAAN TERHADAP MOTIVASI INTRINSIK UNTUK BERBAGI PENGETAHUAN SECARA ONLINE DENGAN MENGGUNAKAN AFFECTIVE COMMITMENT SEBAGAI MEDIASI PADA KARYAWAN PT. PERTAMINA (PERSERO) ACEH Rahmad Rizki, Mahdani Ibrahim
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

This study aims to determine the effect of Job Characteristics on Intrinsic Motivation to share knowledge online by using Affective Commitment as mediation. Sample used in this research is employees of PT. Pertamina (Persero) Aceh. This research method used questionnaire as research instrument. Questionnaires were distributed as many as 97 questionnaires. Sampling technique using probability sampling. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of the variables involved. The result of the research shows that (1) Job Characteristics has a significant effect on Intrinsic Motivation to share knowledge online, (2) Affective Commitment has significant influence on Intrinsic Motivation to share knowledge online, (3) Job Characteristic have significant influence to Affective Commitment, (4) Job Characteristics have a significant effect on Intrinsic Motivation to share knowledge online with Affective Commitment as mediation.Keywords: Job Characteristics, Intrinsic Motivation, Affective Commitment

PENGARUH PERSEPSI RISIKO, PERSEPSI MANFAAT DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN KONSUMEN DI PORTAL E-COMMERCE ZALORA.CO.ID Suci Meutia Disa, Teuku Meldi Kesuma,
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

This research aims to ascertain the impact of perceived risk, perceived benefit and trust toward consumer purchase intention. The sample used in this study are the consumer who visited e-commerce portal zalora.co.id. The used research method utilized questionnaires as the research instrument. The amount of questionnaires that had been analyzed were 200 questionnaires. Non probability sampling system had been used for sampling technique. This technique used to the unknown element profitability within the population that was selected as the sample, and the type of used was purposive. Multiple Linear Regression was also used as analysis method to ascertain the impacts from involved variables. The results showed that the independent variables perceived risk, perceived benefit dan trust show the positive influence and significant (sig 0.05) on purchase intention in e-commerce portal zalora.co.id Key Word: Perceived Risk, Perceived Benefit, Trust, Purchase Intention

PENERAPAN THEORY OF PLANNED BEHAVIOR DALAM PEMBELIAN MAKANAN HALAL PADA MASYARAKAT DI KOTA BANDA ACEH Luthfi Sagusta Putra, Ridwan Nurdin
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

This study aims to examine intention to purchase halal food among community in the city of Banda Aceh by using Theory of Planned Behavior. This research uses 4 variable: intention to purchase halal food, attitude, subjective norm, and perceived behavior control. This research is a survey research using questionnaire as its instrument. The population used in this study is the community in the city of Banda Aceh. The sample in this study is 160 people who are Muslim and Non-Muslim communities in Banda Aceh City. Probability Sampling is used as a sampling technique with Cluster method. Based on the results of regression analysis showed that attitude, subjective norm, and perceived behavior control variables have positive and significant effect on intention to purchase halal foodKeywords: Theory of Planned Behavior, Muslim User, Halal Food

PERBEDAAN PERSEPSI KUALITAS, KEPUASAN, DAN LOYALITAS KONATIF PENGUNJUNG MUSEUM KOTA BANDA ACEH (STUDI PADA MUSEUM TSUNAMI ACEH DAN MUSEUM ACEH) Novi Astuti, Jeliteng Pribadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

This research conducted to investigate the difference in perceived quality, satisfaction, and conative loyalty on museum visitors in Banda Aceh. Data collected as many as 100 questionnaires. The sample in this research was the visitors who had visited the Museum Tsunami Aceh and Museum Aceh. The sampling technique used in this research is purposive sampling. Technique of analysis using different test average pairwise (Paired Sample T Test). Based on t-test results found that there is no difference between the perceived quality, satisfaction, and visitors conative loyalty at Museum Tsunami Aceh and Museum Aceh. Keywords: Perceived Quality, Satisfaction, Conative Loyalty

PENGARUH LEADER-MEMBER EXCHANGE TERHADAP EFFORT BEHAVIOR DAN SERVICE SABOTAGE DENGAN DEPRIVASI RELATIF SEBAGAI PEMEDIASI PADA KARYAWAN FRONTLINER HOTEL DI BANDA ACEH Vera Rawinda, Sofyan Idris
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

This study aims to determine the effect of leader-member exchange on effort behavior and service sabotage with relative deprivation as a mediator. Empirical study was conducted on frontline employees in three-star hotel in Banda Aceh using questionnaires as research instruments, in which the sample in this study is 113 respondents. Probability Sampling is used as sampling technique with Simple Random Sampling method. The Hierarchical Linear Modeling (HLM) method was used as a data analysis method using the IBM SPSS 20 software. The results of this study indicate that the leader-member exchange have a positive and significant effect on effort behavior and service sabotage and relative deprivation. Relative deprivation has positive and significant influence on service sabotage. In addition to the results obtained that relative deprivation mediate the positive influence of leader-member exchange on effort behavior and service sabotage. Keywords: Leader-Member Exchange, Effort Behavior,Service Sabotage, Relative Deprivation

PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, CITRA PERUSAHAAN TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA MASKAPAI GARUDA INDONESIA Reyghana Louisrianda, Mirza Tabrani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

The purpose of this study is to investigate the influence of service quality, trust, corporate image towards brand loyalty with customer satisfaction as a mediating variable on Garuda Indonesia Airlines. The samples used in this study were 200 respondents who have used services of Garuda Indonesia. The sampling technique used was purposive sampling. Hierarchical Linear Modeling (HLM) was used as a method of analysis to investigate the influence of the variables involved. The results of this study showed that service quality, trust, and corporate image had a signficant influence towards customer satisfaction, which can in turn lead to brand loyalty. In addition, the results showed that the customer satisfaction variabel partially mediated the influence of the service quality and corporate image towards brand loyalty. Then, customer satisfaction variabel fully mediated the influence of the trust towards brand loyalty.Keywords: Service Quality, Trust, Corporate Image, Brand Loyalty, Customer Satisfaction

PENGARUH PASSIVE LEADERSHIP TERHADAP BEHAVIORAL INCIVILITY DENGAN EXPERIENCED WORKPLACE INCIVILITY SEBAGAI VARIABEL MEDIASI PADA KANTOR DINAS PEMERINTAH KOTA BANDA ACEH Winda Tri Ulandari, Nasrillah Anis
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 1 (2016): Agustus
Publisher : Departemen Manajemen

The aims of this study are to investigate the effect of store environment, hedonic consumption tendency and positive emotion on impulse buying. The consumers of Matahari Hermes Palace Mall Banda Aceh is taken as a sample in this study. The method of this study employed questionnaires as an instrument. Total sampling is applied as the study’s convenience technique. Hierarchical Linear Modeling methods of analysis are used to determine the influence of the variables involved. The result of this study indicates that store environment, and hedonic consumption tendency have positive effect on impulse buying, store environment, and hedonic consumption tendency have positive effect on positive emotion, and positive emotion has positive effect on impulse buying. The study also shows that store environment, hedonic consumption tendency influential significantly against positive emotion nor against impulse buying. In addition obtained results that positive emotion has full/perfect mediated the effect of store environment, hedonic consumption tendency to impulse buying.Keyword : Passive Leadership, Experienced Workplace incivility, Behavioral Incivility.

PENGARUH SUMBER INFORMASI ONLINE TERHADAP NIAT BELI MOBIL DI KOTA BANDA ACEH DENGAN VARIABEL SIKAP SEBAGAI MEDIASI Sri Wahyuni, Teuku Meldi Kesuma
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): November
Publisher : Departemen Manajemen

This study aimed to examine the effect of online resources from electronic word-of-mouth (e-WOM), a neutral site, the manufacturer's website to purchase intention cars in Banda Aceh. This research was conducted in Banda Aceh people who use online resources to find information about the car before making a purchase. Respondents are prospective car buyers. The samples used were selected through non probability sampling with purposive sampling technique. Two hundred questionnaires were distributed to the respondents and then the data is processed using software SmartPLS 3.0. The results of this study indicate that the resources of the electronic word-of-mouth (e-WOM), neutral websites, manufacturer websites have a significant influence on consumer purchase intention. Keywords: Electronic Word-of-Mouth (e-WOM), Neutral Websites, Manufacturer Websites, Purchase Intentions

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Location Kab. aceh besar, Aceh INDONESIA

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Zaida Rizqi Zainul

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Kab. aceh besar,

Aceh

INDONESIA