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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

EKM
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Published by Universitas Syiah Kuala

ISSN : 26147696 EISSN : 2598635X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 395 Documents

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PENGARUH KEAHLIAN SELLER TERHADAP SUPPLY CHAIN RELATIONSHIP DAN DAMPAKNYA TERHADAP KEPUASAN PELANGGAN (STUDI PADA USAHA MEUBEL DI KOTA BANDA ACEH) Ramadhan, Wirdah Irawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 2 (2017): Mei
Publisher : Departemen Manajemen

The purpose of study is to find out (1) the effect of seller expertise on customer satisfaction, (2) the effect of expertise seller to supply chain relationship, (3) the effect of supply chain relationship to customer satisfaction, (4) the effect of seller expertise on customer satisfaction through the supply chain relationship as a mediating variable. This study was conducted on small and medium industrial enterprises (IKM) in the Banda Aceh city. The object of study related to testing influences and supply chain expertise seller relationship to customer satisfaction. The number of respondents in this study were 50 furniture business in Banda Aceh taken by convenience sampling. Equipment data analysis used in this study is a multilevel regression (hierarchical linier methods) which is operated by software Statistics Package for Social Science (SPSS) 21th version. Results of study expertise seller effect on customer satisfaction, expertise seller affect the supply chain relationship in the small and medium enterprises in the city of Banda Aceh, and supply chain relationships influence on customer satisfaction in the small and medium enterprises in the city of Banda Aceh and the results of this study also revealed that seller expertise effect on customer satisfaction through the supply chain relationship as a mediating variable.Keyword: Expertise Seller, Supply Chain Relationship and Customer Satisfaction

CITY BRANDING KOTA BANDA ACEH: EVALUASI TOURIST PADA PEMILIHAN DESTINASI TOUR Mohd. Fahrozi, Nurchalil
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

The aim of this research is to evaluate the application of City Branding Programme which has been applied by Banda Aceh City from the tourist perspective who visited Banda Aceh City through the Attitude toward brand (X), brand image (Z), preference (Y). This research used quantitative approach, the number of respondents used are 110 respondents by using the purposive sampling technique. The collecting data was conducted by distributed the questioners to respondents who fulfil the requirement of this research. Measurement model in this research used Partial Least Square (PLS). The Finding of this research showed that the Attitude toward brand (X) have positive influence to preference (Y), the Attitude toward brand (X) have positive influence to the brand image (Z), the brand image variable (Z) have positive influence to preference (Y), and the brand image (Z) partially influence the Attitude toward brand (X) and preference (Y). Therefore, even the variable show the positive influence toward the application of City Branding in Banda Aceh City especially in tourism sector, the government still have to improve and increase the service and tour facilitations in Banda Aceh to give the good experience to the tourist and can build the preference of the tourist to visit Banda Aceh City in the future.Keyword: City Branding, Attitude toward brand, brand image, preference, Banda Aceh

SENTIMEN INVESTOR DAN EKSPEKTASI PERTUMBUHAN LABA JANGKA PANJANG PADA INDUSTRI NON KEUANGAN DI INDONESIA Maulina Agustya; Faisal Faisal
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 1 (2018): Februari
Publisher : Departemen Manajemen

This study aims to determine the effect of investor sentiment on long-term growth expectations non financial industry in Indonesia. The population of this study was conducted on listed non financial companies in Indonesia Stock Exchange period 2012-2016. The purposive sampling was used in this study therefore 20 non financial companies taken as sample. The data used are secondary data of annual financial statements including profit and loss report, company performance summary, stock price and composite stock price index in 2012-2016. Regression linear analysis was used to analyze the data collected. The result of the study partially shows that investor sentiment has a significant positive effect on long-term growth expectations. Besides, the result of the study simultaneously shows investor sentiment has a significant positive effect on long-term growth expectations.Keywords: Investor Sentiment, Profit Growth, Theory Behavior Finance, Returns On Asset (ROA), Book Value.

PENGARUH KEPERCAYAAN MEREK, KEAKRABAN MEREK, DAN PENGALAMAN MEREK TERHADAP KETERIKATAN MEREK PADA KONSUMEN SEPEDA MOTOR YAMAHA DI BANDA ACEH Ratih Furrahmi, Syafruddin Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

ABSTRACT The purpose of this study is to determine the influence of brand trust, brand familiarity and brand experience towards brand attachment. The samples used in this study is 132 respondents who have used Yamaha motorcycles for 3 years. The sampling technique used was non probability sampling with purposive sampling method. Multiple Linear Regression was used as a method of analysis to determine the effect of the variables involved.. The results of this study showed that independent variables of brand trust, brand familiarity and brand experience showed a positive and significant influence (sig 0,05) on brand attachment either partially or simultaneously.Keywords: Brand Trust, Brand Familiarity, Brand Experience, Brand Attachment

PENGARUH KUALITAS LABA DAN LIKUIDITAS SAHAM TERHADAP BIAYA MODAL EKUITAS PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Mia Efrina; Faisal Faisal
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): Februari
Publisher : Departemen Manajemen

This research aims to empirically examine the effect of earnings quality, stock liquidity on cost of equity capital in manufacturing companies in Indonesia. This research uses earnings management as indicators of earnings quality and trading volume as indicators of stock liquidity. The sampling method used in this research is purposive sampling method, it is a method that take sampling based on specific criteria. So, there are 20 manufacturing companies selected as the sample which are further analyzed by multiple regression to investigate the partial and simultaneous effects. It was found that, the partial earnings management is a significant positive effect on cost of equity capital and trading volume is a significant negative effect on cost of equity capital. It is found that the simultaneous testing of earnings management and trading volume have a significant effect on cost of equity capital. Keywords: Earning Quality (Earnings Management), Stock Liquidity (Trading Volume), Cost Of Equity Capital. 136

PENGARUH KREDIBILITAS MEREK TERHADAP NIAT BELI KONSUMEN DENGAN VARIABEL DECISION CONVENIENCE SEBAGAI PEMEDIASI PADA MASKAPAI PENERBANGAN AIRASIA DI BANDA ACEH Mulia Ulfa, Sorayanti Utami
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

This study aims to determine the effect of brand credibility on consumer purchase intentions with variables decision convenience as mediators. The sample used in this study is 100 respondents who are customers of AirAsia airline Banda Aceh. Purposive Sampling is used as a sampling technique. Hierarcichal Linear Modeling (HLM) analysis method is used as an analytical method to determine the effect of the variables involved. The results of this study indicate that brand credibility has significant effect on purchase intention. In addition, the results obtained that the decision convenience variables partially influence the brand credibility to purchase intentions. The higher perceived brand credibility, the higher the decision convenience, the stronger the purchasing intention of the consumer.Keyword : Brand Credibility, Purchase Intention, Decision Convenience, AirAsia

PENGARUH BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DENGAN KNOWLEDGE SHARING SEBAGAI VARIABEL MEDIASI (Studi Pada Pegawai Kantor Balai Kota Banda Aceh) M. Subki, Afrida
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 1, No 2 (2016): November
Publisher : Departemen Manajemen

This study examined the Influence of Organizational Culture on Job Satisfaction With Knowledge Sharing as Mediation Variables (Study on Employee’s Central Office of Banda Aceh). The data was collected On the Employee’s Central Office of Banda Aceh. A total of 114 respondents were included. Analytical methods of this research is Hierachial Linear Modeling (HLM) and used as a method of analysis to determine the effect of the variables involved. The results showed: 1) Cultural organizations significant effect to job satisfaction in employee’s Central Office on Banda Aceh. 2) Cultural organizations significant effect to knowledge sharing on employee’s Central Office in Banda Aceh. 3) Knowledge sharing significant effect to job satisfaction on employee’s Central Office in Banda Aceh. 4) Knowledge sharing mediating the influence of organizational culture to job satisfaction on employee’s Central Office in Banda Aceh.Keywords: Organizational Culture, Job Satisfaction, Knowledge Sharing

PENGARUH NEPOTISME TERHADAP KEHENINGAN, KETERASINGAN DAN KOMITMEN ORGANISASIONAL PADA KARYAWAN PERUSAHAAN PERKEBUNAN SWASTA Ricca Hendarti, Lenny Rakhmawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): November
Publisher : Departemen Manajemen

This research aims to determine the effect of nepotism on organizational silence, alienation and organizational commitment. The sample used in this study were employees working at PT. Nusa Pusaka Kencana. This research method using questionnaire as a research instrument. Questionnaires were successfully analyzed 120 questionnaires. Probability sampling system had been used for sampling technique because the profitability of the elements in the population to be selected as the sample is known, and the type used is total sampling. Simple Linear Regression is used as a method of analysis to determine the effect of the variables involved. The results showed that the independent variable nepotism show the positive influence and significant (sig 0.05) on organizational silence, alienation and organizational commitment. Key Word: Organizational Silence, Alienation and Organizational Commitment.

PENGARUH PERSEPSI KUALITAS DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA PENGGUNA LAMPU LED HANNOCHS DI BANDA ACEH Mitra Musapat, Saed Armia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 3, No 2 (2018): Mei
Publisher : Departemen Manajemen

This study aims to determine the influence of perceived of brand awareness and quality on brand loyalty with brand image as a mediation variable. Samples used in this study are 100 respondents who are users of LED lights Hannochs Banda Aceh. Purposive Sampling is used as a sampling technique. Partial Least Square (PLS) analysis method is used as a method of analysis to determine the effect of the variables involved. The results of this study indicate that the Perceived Quality and Brand Awareness affect the brand loyalty. In addition, the results of the Brand Image variaby act as a partial mediation on the variable of Perceived Quality on Brand Loyalty, and Brand Image also serves as a full mediation on the Brand Awareness variable on Brand Loyalty. The higher the perceived Quality and Brand Awareness, The higher the Brand Image, the stronger the brand Loyalty owned by the consumer.Keywords: Perceived Quality, Brand Awareness,Brand Image, Brand Loyalty,LED HANNOCHS

ANALISIS PENGARUH CHALLENGE STRESSORS TERHADAP KOMITMEN AFEKTIF DAN KINERJA DOSEN DENGAN KETERIKATAN KERJA SEBAGAI PEMEDIASI PADA DOSEN UNIVERSITAS SYIAH KUALA Rika Zulfia, Amri
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 3 (2017): Agustus
Publisher : Departemen Manajemen

ABSTRACTThis study aims to determine the effect of challenge stressors on affective commitment and lecturer performance with work engagement as a mediator. Empirical study was conducted on lecturers of Syiah Kuala University using questionnaires as research instruments, in which the sample in this study is 121 people who are lecturers who have structural positions. Non Probability Sampling is used as sampling technique with Purposive Sampling method. The Hierarchical Linear Modeling (HLM) method was used as a data analysis method using the IBM SPSS 20 software. The results of this study indicate that the challenge stressors have a positive and significant effect on the affective commitment of lecturer performance and work attachment, and the work attachment has positive and significant influence on affective commitment and The performance of lecturers in addition to the results obtained that the attachment of work mediate the positive influence of challenge stressors on affective commitment and lecturer performance. Keywords: Challenge Stressors, Organizational affective Job performance, Collenge lecturer, dan Work Engagement

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Zaida Rizqi Zainul

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Kab. aceh besar,

Aceh

INDONESIA