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Yusuf Murtadlo Hidayat, M.Stat
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Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol 6, No 1 (2021)" : 11 Documents clear
ANALISIS KINERJA PEGAWAI DILIHAT DARI GENDER Masharyono, S.Pd., MM, Masharyono
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.30139

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana kinerja pegawai UPI berdasarkan gender dan apakah terdapat perbedaan diantara keduanya. Metode yang digunakan yaiatu kuantitaif dengan pendekatan deskriptif dan verivikatif. Pengambilan data dilakukan dengan menggunakan kuesioner online (google form) sehubugan penelitian dilakukan dalam pandemic covid-19. Adapun yang menjadi unit analisis dalam penelitian ini yaitu petugas website. Hasil penelitian menunjukkan bahwa tingkat kinerja pegawai dalam kategori tinggi dan tidak terdapat perbedaan kinerja pegawai dilihat dari gender. 
Analisis Strategi Inovasi Pada Kinerja Perusahaan (Studi Kasus Perusahaan Manufaktur X Di Indramayu) Adnan, Ahmad Zaelani
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29110

Abstract

Tujuan dari penelitian ini untuk mengetahui strategi inovasi pada kinerja perusahaan manufaktur X di Indramayu. Dengan metode penelitian kualitatif yang menggunakan wawancara dan triangulasi data sebagai instrument penelitian terhadap empat orang narasumber baik dari kalangan top management, midle maupun lower management perusahaan tersebut. Hasil dari penelitian ini menunjukan adanya inovasi dalam perusahaan guna meningkatkan kinerja dan income perusahaan. Strategi yang digunakan adalah dengan beberapa tahap diantaranya pemunculan ide, sleksi ide hingga ketahap pengawasan dan evaluasi.
PENERAPAN LEVERS OF CONTROL DALAM MENINGKATKAN KINERJA PADA FAMILY BUSINESS PT X DI SURABAYA Han, Richard
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33841

Abstract

The right management control systems for every company can’t be equated, because there are variables that differentiate every company. Therefore, in this research we will conduct a research on how management control systems, by applying levers of control by Simons(1995) can increase employee performance and help a family-business, in overcoming their problems for sustainability of the company. The object of this research is a car rent company family-business, PT. G. This research used qualitative approach, applied, and explanatory research method. The source of data collection for this research are interview, observation, and data analysis. According to Simons(1995), implementation of Levers of Control have to be balance, but did not means equal weight of each control levers, each company need diverse combination of control levers that are compatible to their company conditions. In this research were given some recommendation for PT. G to increase their control systems so their employee performance can increase as well.
IMPLIKASI PENGARUH EXPERIENTAL MARKETING TERHADAP KEPUASAN KONSUMEN DI PASAR BLAURAN KOTAMADYA SURABAYA darma, mbing setya
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33462

Abstract

AbstrakTujuan penelitian adalah untuk mengetahui kontribusi yang bermakna dari pengaruh experiential marketing (sense, feel, think, act, relate) terhadap kepuasan konsumen di pasar Blauran. Hal ini sejalan dengan persepsi (Pine Gilmore, 1999) yang menyatakan bahwa entitas yang aktif dalam berbisnis, dalam hal ini perusahaan perlu melakukan kegiatan inovasi guna menarik minat individu konsumen dalam mengambil keputusan pembelian dan merasa puas. dengan ketersediaan barang atau jasa yang ditawarkannya. Populasi penelitian adalah seluruh konsumen yang berbelanja di Pasar Blauran Kodya Surabaya. Pengambilan sampel penelitian terdiri dari 60 partisipan (konsumen) yang berbelanja di Pasar Blauran Kodya Surabaya melalui pendekatan metode purposive sampling (Cooper Emory, 1995). Analisis prediktabilitas pengaruh seluruh partikel observasi pemasaran eksperimental terhadap kepuasan konsumen di pasar Blauran Surabaya dapat dipertanggungjawabkan secara empiris, hal ini dapat dibuktikan bahwa pergerakan kurva histogram penelitian memiliki kecenderungan berdistribusi normal (membentuk garis lengkung asimetris).  Kata kunci: Experiental Marketing, Kepuasan Konsumen, Purposive Sampling 
DETEMINANTS OF STUDENT SATISFACTION AT DEHASEN UNIVERSITY OF BENGKULU Guspita, Dwi Eka
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.34192

Abstract

Educate service is reflection and implementation of a program or the management in an educational institution. Low and high student satisfaction depends on the quality of education service in an institution. Student satisfaction is the crucial thing for education institution sustainable due to student satisfaction have resulted of alumni that affected institution accreditation, especially private university. It can reduce the grade of institution accreditation if student satisfaction decrease. Hence, the effect is so high to sustain educating service. This research aimed to measure and find associated with student satisfaction. This research was used survey research taken at the Dehasen University of Bengkulu. The respondents were 200 people that calculated by simple random sampling. The analysis was used univariate, and regression. The prevalence unsatisfied of students was 26%. It means that unsatisfied of students still high. The factors had associated with student satisfaction were tangibles (p: 0.001) and reliability (p: 0.002). Dehasen University should evaluate dan change the education system and should grow students’ beliefs. That can increase student satisfaction with tangibles and reliability.  
Pengaruh Kepercayaan, Kemudahan, Dan Resiko Terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopee Paylater Canestren, Inggardini Asarila
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.32758

Abstract

Shopee merupakan marketplace terbesar No. 1 di Indonesia dikala ini. Masih sedikit pengguna Shopee yang menggunakan metode pembayaran Shope Paylater yaitu sekitar 25,8%. Tujuan pada pengkajian ini yaitu untuk mendalami dan menelaah Kepercayaan, Kemudahan dan Resiko terhadap Keputusan Pembelian menggunakan metode pembayaran Shopee Paylater dan Pengaruh Kepercayaan, Kemudahan dan Resiko terhadap Keputusan Pembelian baik secara simultan sertaparsial. Metode yang digunakan yaitu metode kuantitatif dengan dua tipe riset yaitu penelitian deskriptif serta kausal dengan metode sampel yaitu metode non- probability sampling tipe accidental sampling. Total responden yang telah dihitung sebanyak 100 orang. Teknik analisis deskriptif dan analisis regresi linier berganda yang digunakan. Besarnya pengaruh varaibel independen secara bersama-sama berpengaruh terhadap keputusan pembelian sebesar 0,563 atau 56,3%, dan sebesar 43,6% dipengaruhi oleh aspek lain yang tidak dikaji dalam riset ini
Peran Influencer Marketing dalam Mempengaruhi Loyalitas Merek Razati, Girang; Aripin, Arip Nur; Hurriyati, Ratih
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33818

Abstract

This study aims to determine the description of influencer marketing and brand loyalty as well as the influence of influencer marketing on brand loyalty to Nike customers in the Indonesia Sneaker Team Facebook group, which amounts to 85 respondents. The questionnaire was used as a research instrument to collect data from respondents. The design and method of this research is an explanatory survey with a quantitative approach. The analysis technique used is the verification technique using simple linear regression analysis. Based on the research results, there is a positive and significant influence between influencer marketing on brand loyalty in Nike customers. Verificatively, the data shows that influencer marketing has a good effect on brand loyalty.
Kajian Komparatif Penggunaan Teknologi Dikalangan Asn Milenial Dan Non Milenial Di SKPD Dinas Pendidikan Pemerintah Kabupaten Bandung Dengan Pendekatan UTAUT Hermawan Putra, Ibnu Fauzan
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.33709

Abstract

Abstract : The purpose of this study was to analyze the effect of PE, EE, SI, FC on the intention to use technology in millennial and non-millennial State Civil Apparatus. To analyze the differences in technology use between millennial and non-millennial SCA with the UTAUT approach. This research was conducted at the Regional Work Unit of the Bandung Regency Education Office. This research used a survey method with a questionnaire instrument. The sampling technique used purposive sampling technique, with a total sample of 272 respondents. The data analysis technique used multiple regression analysis method. Data processing using the IBM SPSS 22 software. The results of this study are 1) PE, EE, FC have a positive and significant effect on the intention to use technology in millennial SCA, 2) SI does not have a positive and significant effect on the intention to use technology in millennial SCA. 3) PE, EE, SI, FC have a positive and significant effect on the intention to use technology for non-millennials. 4) There are differences in the use of technology between millennial and non-millennial SCA with the UTAUT approach, where PE, EE, FC, and intentions of millennial SCA are stronger than non-millennials. Meanwhile, the social influence on non-millennials is stronger than the millennial SCA.
Pengaruh Sosial dan Motivasi Hedonis terhadap Minat Untuk Menggunakan Lebih Lanjut Mobile Wallet DANA di Kota Bandung Hurriyati, Ratih; Hidayat, Yusuf Murtadlo; Friliyantie, Deska
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.37301

Abstract

The purpose of this study is to analyze the social influence, hedonic motivation and interest in further use (continuance intention) on the DANA mobile wallet. The design research of this study is a cross sectional method. This study uses a descriptive verification approach with an explanatory survey method. A total of 200 respondents were selected as samples using purposive sampling. A questionnaire was used in the research instrument to collect data from the respondents. The analytical technique used is the Structural Equation Model (SEM). The results of social influence and hedonic motivation have a positive and significant influence on the interest to use further (continuance intention).Tujuan penelitian ini adalah untuk menganalisis pengaruh sosial, motivasi hedonis dan minat untuk menggunakan lebih lanjut (continuance intention) pada mobile wallet DANA. Desain penelitian ini adalah cross sectional method. Penelitian ini menggunakan pendekatan deskriptif verifikatif dengan metode explanatory survey. Sebanyak 200 responden dipilih sebagai sampel dengan menggunakan purposive sampling. Sebuah kuesioner digunakan dalam instrumen penelitian untuk mengumpulkan data dari responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM). Hasil pengaruh sosial dan motivasi hedonis memiliki pengaruh positif dan signifikan terhadap minat untuk menggunakan lebih lanjut (continuance intention).
Literasi Kewirausahaan dan Literasi Bisnis Digital Pada Generasi Milenial Pelaku Usaha: Perspektif Kirzerian Entrepreneur Hasan, Muhammad; Santoso, Ivan Rahmat; Syahfitri, Dwi Anggini; Amalia, Amalia; Yanti Karoma, Sry Astuti; Selviana, Selviana
Journal of Business Management Education (JBME) Vol 6, No 1 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i1.34129

Abstract

Sebagai pelaku usaha generasi milenial seseorang harus memiliki kemampuan dalam literasi kewirausahaan dan literasi bisnis digital. Penelitian ini dibuat untuk mengungkap kemampuan berliterasi pelaku usaha generasi milenial di Kota Makassar. Penelitian ini dilakukan dengan menggunakan pendekatan analisis deskriptif kuantitatif. Populasi penelitian ini adalah mahasiswa aktif sebagai pelaku usaha generasi milenial di Kota Makassar yang berjumlah 30 orang. Teknik pengumpulan data dengan menggunakan angket dan teknik analisis data menggunakan analisis deksriptif kuatitatif melalui analsis persentase. Hasil penelitian ini menunjukkan bahwa kemampuan literasi kewirausahaan pelaku usaha generasi milenial di Kota Makassar sebesar 81,63% dan kemampuan literasi bisnis digital pelaku usaha generasi milenial di Kota Makassar sebesar 86,28%. Hal tersebut menunjukkan bahwa kemampuan literasi kewirausahaan dan literasi bisnis digital pelaku usaha generasi milenial di Kota Makassar termasuk dalam kategori sangat baik.

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