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E-Journal of Tourism

eot
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Published by Universitas Udayana

ISSN : 25410857 EISSN : 2407392X DOI : -

Core Subject : Humanities, Art,

Arts Humanities

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.

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Articles 6 Documents

Search results for , issue "Volume 2 Number 1 (March 2015)" : 6 Documents clear

The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali Saroha Manulang; I Komang Gde Bendesa; I Nyoman Darma Putra
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Airport are the first and the last contact point for tourists when they arrive at their holiday destination. Therefore, the airport facilities are a source of first impression that effect the quality expectations of the tourists on holiday activities. Bali as a world class tourism destination to develop and renovate the Ngurah Rai International Airport in order to improve quality of service in order to give higher satisfaction for tourists visiting Bali. Based on this study aims to determine (1) the effect of quality of service to tourists' satisfaction and the image of Bali tourism; (2) the effect of the image of tourism and the quality of service to the loyalty of tourists visiting Bali; (3) the effect of the satisfaction of tourists to the tourism image and loyalty of tourists visiting Bali; (4) the effect of indirect tourism image of the traveler loyalty through satisfaction of tourists; (5) service quality indirectly traveler loyalty through tourism image; and (6) to determine the rating opinion on the quality of service Bali's Ngurah Rai International Airport. Population of this research was all foreign tourists visiting Bali through Ngurah Rai Airport at the time of the research. The research samples included 348 respondents were chosen with nonprobability sampling. accidental sampling technique. Data collected through questionnaires, interviews and observations. The collected data were analyzed with SERVQUAL, Importance Performance Analysis (IPA), and Structural Equation Modelling (SEM) for hypothesis testing. The results showed (1) the quality of service Bali's Ngurah Rai International Airport is a positive effect on tourist satisfaction and the image of Bali tourism; (2) the image of tourism and service quality Bali's Ngurah Rai International Airport is a positive effect on loyalty rating; (3) The traveler satisfaction positive effect on tourism image and loyalty of tourists visiting Bali; (4) Tourism image positive effect on loyalty through satisfaction of tourists; (5) service quality Bali's Ngurah Rai International Airport affect the tourist loyalty through tourism image; and (6) overall rating opinion on the quality of service in the high category, with the highest quality opinions contained in the tangible dimension and the opinion of the lowest quality is below average are in the dimension of reliability.

Balinese Women in The Cruise Ships Tourism Industry I Made Darma Oka; Made Antara; I Gede Mudana
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

As one of the most popular destinations for international tourists, Bali has attracted a sizeable and growing labor force in the tourism sector of the economy. This fact has triggered Balinese labor force to participate in such service industry. As a supplier of tourism labor force Bali has been increasingly successful in promoting the number of workers to be employed on cruise ships. The participation rate of Balinese women in cruise industry over the last four years has dramatically increased. The Balinese women’s participation in cruise ship employment has brought major implications for their life and culture. Generally, the present study aimed to provide an overview of Balinese women employed on board of a cruise ship. More specifically, it examined (1) the strengths, weaknesses, opportunities, and threats faced by Balinese women working in cruise industry, (2) factors influencing them to work in the industry, and (3) the implications brought by such employment for their life and society. The present study used quantitative and qualitative data collected through economic, social, and cultural approach. The sample was comprised of 200 respondents selected using accidental sampling method. To answer the research questions, data collection was conducted through observation, interviews, as well as focus group discussion (FGD). The data on the strengths, weaknesses, opportunities, and threats faced by Balinese women on board of a cruise ship were analyzed using SWOT analysis, whereas the data on the factors influencing them to work in the cruise industry were analyzed using factor analysis. Finally, qualitative analysis was employed to analyze the data on the economic, social, and cultural implications for their life. The analysis showed that: (1) Balinese women were employed on board of a cruise linerpredominantly as support staff. The strengths of Balinese women cruise ship workers included being friendly, always smiling, being honest, being loyal, being responsible, and being highly skilled. Their weaknesses included having low motivation to get a high position, having low English proficiency level, and having insufficient self-confidence. The job opportunities were still high since women were generally reluctant to work in the cruise industry. The threats they faced included the lack of concern on the part of the government, agents providing poor services and unjustly treating applicants. (2) The factors influencing Balinese women to work in the cruise industry were of economic, social, and cultural. (3) The implications brought by the cruise ship employment for Balinese women were divided into three: economic implication, social implication, and cultural implication. Economic implication refers to their ability to help increase their family income. (b) Social implication refers to the fact that through employment in the cruise industry they could elevate their and their family social status. Lastly, (3) cultural implication refers to their contribution to the preservation of their own culture (i.e. Balinese culture).

Study on the Development of Water Crisis in Bali Island in 2009 and 2013 I Nyoman Sunarta; Abd. Rahman; As- syakur
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Water resources are one of the most important natural resources for human life in carrying out their various activities. Bali is a relatively a small island as well as a center for the development of tourism in Indonesia. The population as well as the number of tourists keeps increasing every year which has resulted in the water crisis problem. The development of the water crisis derived from the ratio of the amount of water supply to the amount of water demand in the Island of Bali. Water supply is determined by using the runoff coefficient method which was modified from the rational method. By co-relating the runoff coefficient with the average rainfall and the size of the island, the supply of water can be determined. The water demand is determined by using the variable of the population size and the Falkenmark indicator. The development of the water crisis is determined by comparing the amount of supply and demand of water in 2009 and 2013. The result of the calculation showed that the total water supply in Bali in 2009 amounted to 4.71 billion m3 / year and decreased to 3.57 billion m3 / year in 2013. During that period, the total water demand increased; in 2009 it amounted to 5.46 billion m3 / year and in 2013 it amounted to 6.23 billion m3 / year. Thus, Bali has experienced a water deficit in 2009 and in 2013. The condition of Bali in 2009 showed that out of the 9 districts / cities, five experienced a water deficit, whereas in 2013 it increased to 8 districts / cities that have experienced a water deficit. Therefore, Bali should take serious steps to save water resources, not only to save the tourism development, which has become the mainstay of Bali, but also for the sustainability of the Balinese people’s lives.

The Study on Bali Tourism Village Management towards Four Dimensions of Experience Economy Widi Hardini; Ni Luh Putu Agustini Karta; Jimmy Harry Putu Suarthana
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Tourism as one of the largest industries in the world economy is now entering a new era, the experience economy. The concept adopted by Pine and Gilmore in 1998, where there was a shift in the company’s economic orientation. This concept emphasizes the customer value and suitable in services industry, especially in Tourism industry. In the new economic era, customer satisfaction is no longer the main things, but delivering comprehensive services to create a memorable experience. Bali tourism industry focuses on cultural development and preservations. There is a linkage between the experience economy concept and tourism village concept, which is at the participation level of all components in the development (management, tourists and the society). Therefore, the concept of experience economy is suitable to be applied in the development of tourism villages. This research conducted to elaborate and analyze the classification of tourism village product and the levels of tourist participation towards four dimensions of experience economy concept. Through qualitative research methods will generate a depth understanding of managing tourism village by creating tourist memorable experience.

Positioning Eco-Tourism for Improving Destination Image of Bali Indonesia I Gusti Bagus Rai Utama
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism attractions in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, and (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectvies with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism attractions perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism attractions.

Sustainable Development Strategy For Ecotourism at Tangkahan, North Sumatera Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism Destination of Tangkahan is located at the edge of Gunung Leuser National Park, within the Sub-regency of Batang Serangan, Regency of Langkat, Province of North Sumatera, Indonesia. The Ecotourism Destination of Tangkahan relies upon a distinctive tourist attraction, namely elephant trekking that is undertaken along the edge of the river and in the Gunung Leuser National Park (GLNP), as well as the diversity of flora and fauna available at the GLNP. There are many activities can be undertaken by visitors at this destination, such as: elephant trekking, wildlife watching at the GLNP, trekking at the edge of Buluh river and come back by swimming wearing life jacket, tubing (traditional rafting) and canoeing at Batang Serangan river, swimming at Buluh river, camping and outbound activities at the camping ground, village tour at sub-village of Kuala Buluh, and traditional massage (pijat / kusuk) by local therapist. The research was undertaken to develop strategies which could be used as guidance in managing and developing this ecotourism destination. The proposed strategies were based upon the results of SWOT analysis. Data were assembled from the visitors’ survey, focus group discussions and workshop involving tourism stakeholders and several interested groups. Based upon the analysis of existing tourist attractions offered at the Ecotourism Destination of Tangkahan, it could be said that the nature based tourist attractions were considered to be interesting up to very interesting. The uniqueness of elephant jungle trekking in the GLNP was the tourism icon of the Ecotourism Destination of Tangkahan. Camping ground, plant nursery, and agriculture plantation were potential to be promoted as tourist attractions at the Ecotourism Destination of Tangkahan. Based upon the results of SWOT analysis of the Ecotourism Destination of Tangkahan, several strategies could be recommended for ecotourism development at Tangkahan, namely, to maintain the diversity of flora and fauna at GLNP as ecotourism attractions at Tangkahan, to develop nature based tourism with consideration on the principles of ecotourism and conservation, to improve safety measures for visitors and guides who are undertaking tourism activities at the ecotourism destination of Tangkahan, to revitalize the traditional music and dances that are existed at the community of Tangkahan to become a tourist attraction, to establish an effort to extend the elephant trekking attraction that has been available at Tangkahan, to increase the number of elephants at the Community Respons Unit (CRU) Tangkahan, which are available for elephant trekking for tourists in order to accommodate an increasing demand of the elephant trekking in the near future, to organise the schedule of elephant trekking activities during rainy season, to improve the quality and quantity of the accommodation available at Tangkahan, to establish an emergency system (Search and Rescue - SAR) at Tangkahan, establish a solid waste management system at Tangkahan, to develop sewarage treatment systems for accommodation and restaurant at Tangkahan, to develop land transportation facilities (particulatly roads) at Tangkahan, to improve the accesibility to the locations of tourist attractions within the ecotourism destination of Tangkahan, to establish a banking facility at Tangkahan, to build public toilets, as well as to establish a management of public toilet at Tangkahan, to establish an institution to manage parking area at Tangkahan and to establish electricity networks at the centre of Tangkahan tourist area.

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Bali

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