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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Volume 8 Number 1 (March 2021)" : 14 Documents clear
Creative Tourism in The Era of New Normality in The Advancement of Culture Muhamad Muhamad; Dina Ruslanjari; Azmy Hanif
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71453

Abstract

Within the development of tourism in the era of new normality, especially for cultural tourism activities which do not only place tourists merely as spectators or connoisseurs, creative tourism is the main destination for alternative tourism, which is expected to maximize the potential for creative tourism for cultural advancement. The main objective of this study is to determine the position based on creative tourism to actualize the cultural advancement in the Yogyakarta Special Region and the Borobudur Temple Area. This study uses a qualitative research method with a case study approach with locations in the Yogyakarta Special Region and the Borobudur Temple area, Magelang Regency. Data collection techniques are carried out by observation and literature study, with a qualitative data analysis model based on theories of tourism development. The results of the research study show that the current stage of the development of creative tourism in the era of new normality in the Province of Yogyakarta Special Region and the Borobudur Temple Area, Magelang Regency is in between the consolidation of involvement between the industrial world and the stakeholders and the development of innovative products for cultural advancement.
A Marketing Strategy Analysis of ATS Tour and Travel During Covid-19 Pandemic Brian Ongko; I Dewa Gde Satrya
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.68935

Abstract

The spread of the Covid 19 Virus originating from China has made the world finally declare that this virus has become a pandemic status. One of the industries that have had a bad impact on the spread of this virus is tourism. Tour and Travel service providers that is struggling to survive this pandemic is ATS Tour and Travel. The problem experienced by the ATS Tour and Travel company today is the adjustment of the marketing strategy that will be used in the era of the pandemic that is affecting the world today. With these problems, the research was conducted qualitatively by interviewing 10 informants who were deemed to be representative to answer the problems that occurred during the Covid 19 pandemic. The results showed that in the indicators of crisis stages, ATS Tour and Travel had taken steps in all stages crisis well. In the indicator of disaster management, ATS Tour and Travel have also made its best efforts to prevent the impact of the COVID-19 pandemic, this includes health protocols that have been implemented, warning systems by only opening tourism in the green zone, informative media about Covid and tourist attractions that are not can be visited, disaster management by working with local guides and porters for site security and coordination. In the marketing strategy, it can be seen that currently, the target market for ATS Tour and Travel is changing, which initially served tour packages for foreign countries, is now starting to increase the domestic market.
Surviving Strategy of Hospitality Sector in Pandemic Situation Edvi Gracia Ardani; Anton Harianto
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71449

Abstract

Crisis in 2020 is the impact of unexpected Covid-19 spreading all around the world in which period all social and economic aspects are forced to slowing down or even temporarily stopped. In almost all countries in the world, only few sectors are allowed to run the business normally. The sectors are mainly business offering basic needs such as grocery stores, certain food and beverage, and medical. The phenomena attack blatantly hospitality sectors and it must be faced by the stakeholders of the industry. In Indonesia, hospitality industry does suffer. The human centric characteristic of the industry requires interactions between people. Human interactions are well explained as the core activities in tourism industry in the old normal while it is to be avoided during the new normal of Covid-19. Business owners and managers fight against the condition which finally pushed them hardly to unfortunate decisions for the human capital of the industry and for many other strategic issues. The crisis is present and brings a huge impact to the hospitality sector that includes hotel and restaurant business. This study is to describe the picture of how this sector in Jakarta area overcomes the pandemic situation and until what extent the management is capable to handle. A qualitative research is conducted with narrative approach, by empathising to the human capital in the sector using grounded theory approach. Challenges are encountered by the hospitality practitioners and each one of them are trying to survive with their own way.
Front Matter E-Journal of Tourism Vol. 8 No. 1 March 2021 Editorial Team EoT
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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On Different Perspective: Image of Yogyakarta as a Tourist Destination from Domestic and International Tourist’s Perception Karlina Maizida
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.69741

Abstract

This study examines the differences in how domestic and international tourists perceived the image of Yogyakarta as a tourist destination. This survey-based quantitative research used online-questionnaire to collect data from the domestic and international tourists who have visited Yogyakarta. Using a non-probability convenience sampling method, 304 useable questionnaire responses were collected through any social media network. The image of Yogyakarta as a tourist destination in this study consists of four parts: top of mind image, destination visual image selection, cognitive and affective evaluation. To test the different perspectives about cognitive and affective components of an image between domestic and international tourists, a non-parametric Mann-Whitney u-test was performed. The result shows that there is a significant difference in cognitive evaluation about an image of Yogyakarta as a destination nevertheless, no significant difference was found in the affective evaluation. The differences also appeared in the part of visual image selection whereas domestic tourists mostly choose Malioboro as the best picture to describe Yogyakarta while international tourists choose a Temple more than others. At the top-of-mind, international tourists mentioned Borobudur as a part of heritage sites and history frequently while most domestic tourists mentioned art and culture, shopping, and culinary. Furthermore, a methodological issue and practical implication are also discussed.
Participatory Planning of Tourist Train Station Accessibility and Creative Industry Development Muhamad Muhamad; Aneke Rahmawati
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71450

Abstract

Wirun tourism village, which covers an area of 265,500 ha, is an area that has its appeal in the creative industry with its strategic location which is located on the main transportation route and is traversed by bus routes that are widely used by people for transportation. There is alternative transportation in the form of Tourist Trains for the people to expand their reach but they are only able to pass by and overlook the area. The purpose of this study is to determine the process of participatory planning that has high acceptability if implemented. This is because all of the stakeholders are involved in every stage of planning policy formulation. The developed method aims to describe, explain and validate social phenomena as the object of the research by systematically creating descriptions, portrayals or paintings, as well as relationships between the observed phenomena and a process or relationship, providing a complete picture in either verbal or numerical form, presenting basic information of a relationship, creating a set of categories and classifying the research subjects. The results of this study are the concept of participatory planning in the development of the concept of reconstruction, adaptive revitalization in connecting tourist destinations with the gamelan creative industry through spatial and regional revitalization approaches.
Social Media Marketing Strategy of Indonesian Tourism in The Time of Pandemic Aulia Chloridiany
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71445

Abstract

Tourism is among one of the hardest hit sectors caused by the Covid-19 pandemic. According to UNWTO (2020), 100-120 million direct tourism jobs were at risk and international tourist numbers in January – May 2020 decreased 56% year on year. Indonesia’s tourism sector is not an exception. The number of foreign tourist visits to Indonesia fell down -89.22 % year on year, which definitely affects the whole condition of Indonesian tourism. Therefore, the Indonesian government have done several efforts to manage the situation since the pandemic started. Due to limitation of offline activities, digital marketing, including social media, had become the main strategy to maintain Indonesian tourism’s presence in the market. This paper will discuss the social media marketing strategy has been done by the Ministry of Tourism and Creative Economy (MOTCE) Indonesia to promote Indonesian tourism during pandemic time, especially for the global market. Using social media marketing strategy (SMMS) framework from Li, Larimo and Leonidou (2020), this research found that the social marketing media strategy has been implemented by MOTCE could be categorized as the social content strategy, as the Indonesia Travel accounts focus on suitable contents with the audiences who struggle with the pandemic. Indonesia Travel as the official social media marketing accounts, has been active to post contents even since the beginning of the pandemic through Facebook, Instagram, Twitter, Youtube, Weibo, and Wechat. From January to September 2020, Indonesia Travel posted more than 683 contents. However, the pandemic has driven the Indonesia Travel accounts to slightly changed the marketing objectives, adapting with what audiences wanted. Not only posting about the beauty of tourism destinations in Indonesia, since February they also post about Covid-19 related information.
The Role of Social Capital in Serangan Sub-District, Denpasar-Bali I Gede Putra Nugraha; I Made Antara; Made Budiarsa; Syamsul Alam Paturusi
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71458

Abstract

Serangan sub-district as a potential area is a representation of Denpasar City Government’s policy on environmental conservation, historical and cultural values, the interests of the world of education, and the interests of cultural tourism full of attractions. The purpose of this study is to identify the role of social capital in the development of sustainable tourism in the Serangan Sub-District and to analyze the effect of government roles, community participation, and social capital on destination quality and sustainable tourism development in the Serangan sub-district. The result of this research shows that social capital norms in the Serangan sub-district has an important role in tourism development in the Serangan sub-district, where the norms in traditional villages in the Serangan sub-district are still very strong.
Service Quality, Brand Attributes, Satisfaction and Loyalty of Guests Staying at Le Meridien Hotel Bali Jimbaran Luh Putu Triyanti Ariestiana Dewi; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71451

Abstract

Guest satisfaction and loyalty become an indicator of the success of a hotel. Service quality and brand attributes are two components that related the satisfaction and loyalty of guests who stay at the hotel. The purposes of this study were 1) To analyse the relationship of service quality and brand attributes to the satisfaction of guests staying at the Le Meridien Bali Jimbaran hotel, 2) To analyse the relationships of service quality and brand attributes to the loyalty of guests staying at the Le Meridien Bali Jimbaran hotel, 3) To analyse the satisfaction of the guests staying at the Le Meridien Bali Jimbaran hotel. This research used quantitative method involving 100 guests who stayed overnight as the respondents. Sampling was done by accidental sampling and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) Service quality had a significant effect on satisfaction, 2) Service quality had no significant effect on loyalty, 3) Brand attributes had a significant effect on satisfaction, 4) Brand attributes had significant influence on loyalty, and 5) Satisfaction has a significant effect on loyalty. Suggestions that can be made in this study that hotel should support loyalty, maintain and pay close attention to brand attributes that need to be improved and guest mindset influence, as well as the should find other aspects that can support and increase guest loyalty.
Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia Ani Wijayanti; Amelda Pramezwary; Emmita Devi Hari Putri; Atun Yulianto; R. Jati Nurcahyo; Erlangga Brahmanto
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.67018

Abstract

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.

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