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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
Beyond Sharia Compliance: How Islamic Economics and Trust Shape Purchase Intention in the Era of Hijrah Lifestyle Ishma Ulfasari; Umu Khouroh
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16514

Abstract

This study examines how Islamic economics influences consumers’ purchase intention toward sharia-compliant housing, emphasizing the mediating role of trust and the contextual influence of the hijrah lifestyle. Using data from 137 respondents and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that Islamic economics significantly strengthens both trust and purchase intention. Trust also plays a crucial mediating role, demonstrating that consumers’ confidence in developers’ sharia compliance, transparency, and ethical integrity is essential in converting religious–economic values into behavioral intentions. The hijrah lifestyle—reflecting religious identity, spiritual motivation, and community influence—shows a strong direct effect on purchase intention, although it does not moderate the relationships between Islamic economics and trust or purchase intention. Integrating the Theory of Planned Behavior (TPB), and Islamic Sustainability Theory, this study highlights that consumer intention to purchase sharia housing is shaped by value-driven attitudes, perceived behavioral control through trust, and spiritual identity. The results underscore the importance of ethical transparency, riba-free financial systems, and religious lifestyle alignment in strengthening the future growth of the sharia housing market.
Human Resource Competence and Digital Payment Adoption in MSMEs: An Extended TAM Framework Arifhan Ady DJ; Anis Anshari Mas'ud; Andi Putri Tenriyola
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.16323

Abstract

The current research explores the primary drivers influencing the implementation of electronic payment mechanisms within small-scale business sectors in West Sulawesi, Indonesia. By integrating an expanded Technology Acceptance Model (TAM), this paper examines not only the direct effects of perceived utility and usability but also the functional role of human resource competence as a moderating factor. A cross-sectional quantitative research design was applied. Survey data were collected from 250 MSME owners/managers in West Sulawesi using purposive sampling. The conceptual model, which includes direct and moderating effects, employs purposive sampling and distributes questionnaires. Findings indicate that perceptions of usefulness and ease of use are robust determinants of digital transaction adoption, aligning with established TAM frameworks. Crucially, the study identifies that human resource competence significantly strengthens the impact of perceived usability on actual adoption behavior, suggesting that internal expertise acts as a catalyst for technological integration. This work provides a substantial theoretical advancement by being among the initial empirical efforts to incorporate human capital dimensions as a moderator within the TAM to clarify digital payments by MSMEs in developing countries.
Transformational Leadership and Employee Performance: The Mediating Role of Organizational Citizenship Behavior in Family Firms Moch. Nur Agung Satriyo; Timotius Febri C.W.S
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.16382

Abstract

This study examines the influence of transformational leadership on employee performance, with Organizational Citizenship Behavior (OCB) serving as a mediating variable, within a family-owned mining company in Indonesia. Leadership in family firms is characterized by the integration of professional management and family-based values, creating unique socio-relational dynamics that shape employee behavior. Using a quantitative approach, data were collected from all 100 permanent employees of PT X through a census. The results demonstrate that transformational leadership positively influences Organizational Citizenship Behavior and employee performance. OCB also positively affects performance and functions as a partial mediator in the relationship between transformational leadership and employee performance. These findings suggest that the effectiveness of transformational leadership extends beyond direct managerial influence, operating through the development of voluntary extra-role behaviors that strengthen cooperation and collective responsibility. In the context of family-owned enterprises, OCB reflects the internalization of shared values, trust, and solidarity, which contribute to organizational sustainability. This study underscores the strategic importance of value-based leadership in fostering performance and maintaining long-term continuity within family firms.
The Mediating Effect of Cultural Adaptation on Product Authenticity, Price Fairness and Consumer Perceived Value Teguh Wahyudi; Eric Harianto
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.16498

Abstract

PT x. is a pioneering Indonesian halal company that markets a range of halal food products in Japan. However, the company still faces challenges in maintaining product authenticity and ensuring price fairness that aligns with Japanese consumer preferences, which affects consumers' perceived value. According to the company’s data, the number of Japanese consumers who purchased Sariraya products in the past month was 4,079, averaging about 4,000 per month, indicating strong market potential but still requiring optimization of perceived value. This study aims to analyze the influence of product authenticity and price fairness on perceived value, with cultural adaptation mediating and moderating this relationship. The research uses a quantitative approach with purposive sampling, involving 278 respondents who are Indonesian diaspora consumers living in Japan and have purchased Sariraya products. The results show that product authenticity positively influences perceived value and cultural adaptation. Price fairness also positively impacts perceived value and cultural adaptation. Additionally, cultural adaptation significantly affects perceived value and strengthens the relationship between product authenticity and price fairness in shaping it. The implications of this study emphasize the importance of cultural adaptation strategies, product authenticity, and price fairness for Indonesian halal companies to enhance consumers' perceived value in the Japanese market.
The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi Verrell Juvenio Dotulong; Juliani Dyah Trisnawati; Veny Megawati; Ryan Gerry Patalo
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.16598

Abstract

Live streaming ecommerce has recently become very popular among internet users, especially millennials and Gen Z. Shopee and TikTok are frequently accessed ecommerce platforms that have live streaming features. This study aims to examine the effect of live streaming ecommerce on purchase intention and gift-giving intention among users of the Shopee and TikTok platforms. This study used a quantitative method by distributing questionnaires to a sample of 155 respondents. Data analysis was conducted using Partial Least Square (PLS), considering variables such as telepresence, flow, guidance shopping, and metavoicing on purchase intention and gift-giving intention and swift guanxi as a mediator variable. The results of this study indicate that the variables of telepresence, guidance shopping, have a positive effect on swift guanxi. The swift guanxi variable has a positive effect on purchase intention and gift-giving intention. Then telepresence, flow, guidance shopping, and metavoicing have a positive effect on purchase intention and gift-giving intention through swift guanxi.
Determinants of Generation Z Saving Behavior: The Mediating Role of Self-Control Anggi Anggraeni; Mardiyani Mardiyani
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17132

Abstract

Generation Z faces increasing challenges in developing consistent savings habits, particularly due to limited income and a tendency toward consumer behavior in a digital environment. This study aims to examine the influence of financial literacy and financial attitudes on savings behavior, with self-control as a mediating variable, among Generation Z in Cirebon. A quantitative approach with a causal-associative design was used, and data were collected from 150 respondents through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that financial literacy and financial attitudes have a positive and significant influence on self-control and savings behavior. Furthermore, self-control significantly influences savings behavior and mediates the relationships between financial literacy and financial attitudes, and between financial literacy and savings behavior. These findings suggest that financial knowledge and positive attitudes alone are insufficient to encourage savings behavior without the ability to regulate spending impulses. This study provides important insights into the behavioral factors underlying financial decision-making among Generation Z. Strengthening self-control can enhance the effectiveness of financial literacy and attitudes in shaping consistent savings behavior. These findings offer practical relevance for financial education programs, policymakers, and financial service providers in designing strategies that not only increase financial knowledge but also support behavioral control in managing personal finances.
Influencer Personal Branding and UGC Impact on Gen Z Consumer Trust: Perceived Authenticity Role Tessa Maya; Lis Tatin Hernidatiatin
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17134

Abstract

This study investigates the intricate relationship among Influencer Personal Branding, User-Generated Content (UGC), Perceived Authenticity, and Consumer Trust among Generation Z in the beauty category on the Shopee marketplace. Amidst the rapid expansion of e-commerce in the beauty industry, digital marketing strategies heavily leverage influencers and UGC. However, critical issues such as product authenticity, influencer credibility, and the transparency of consumer reviews necessitate a deeper understanding of trust as a pivotal factor in purchasing decisions, particularly for the discerning and digitally-native Generation Z. This research integrates these variables to simultaneously examine their influence on consumer trust, with a specific focus on the mediating role of perceived authenticity, in the context of beauty marketplaces, a domain with limited prior study, especially concerning Gen Z in the Cirebon area. Employing a quantitative approach with an associative causal design, data were collected through an online questionnaire from 144 Generation Z respondents in Cirebon who had purchased beauty products on Shopee. The selection criteria focused on Gen Z's active engagement with e-commerce. The findings reveal that both Influencer Personal Branding and User-Generated Content have a positive and significant effect on Consumer Trust, and that Perceived Authenticity mediates these relationships. This underscores the importance of marketing strategies rooted in influencer credibility, transparent consumer reviews, and genuine authenticity for enhancing trust. Businesses and influencers are advised to cultivate an authentic image and foster honest reviews to solidify consumer trust in the digital beauty landscape.
Do Athlete Identification and Shoe Design Mitigate Perceived Injury Risk in Nike KD Low-Top? Wildan Guretno Prasetiyo; Ridho Riadi Akbar; Debi Irawan; Rama Chandra Jaya; Arie Hendra Saputro; Muhamad Addin Al Haadi
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17152

Abstract

Despite rising NBA Achilles injuries linked to low-top shoes, models like the Nike KD series continue to enjoy massive commercial success. This study investigates this paradox by examining whether athlete identification and aesthetic shoe design override perceived injury risk in shaping purchase intention. Using a quantitative correlational design, data were collected from 300 basketball enthusiasts in Indonesia, purposively selected for their interest in the NBA and awareness of Kevin Durant. Results confirm that athlete identification and aesthetic design directly drive purchase intention, whereas perceived injury risk acts as a significant deterrent. Notably, moderation analysis reveals that safety concerns attenuate the emotional drive of athlete identification but unexpectedly amplify the influence of aesthetic design. Consequently, while athlete identification is the primary driver, aesthetic design becomes paramount when injury risk is taken into account. This indicates that consumers actively repurpose risky low-tops into casual streetwear, prioritizing visual appeal over performance. Therefore, sportswear manufacturers should market low-top models as lifestyle apparel while improving their structural integrity.
Customer Experience and Perceived Value Influence on Loyalty Mediated by Satisfaction in Jabodetabek Online Motorcycle Dwi Prasetyo Wibowo
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17153

Abstract

The development of app-based transportation services requires companies to create superior customer experiences and value in order to enhance customer satisfaction and loyalty. This study aims to analyze the effect of customer experience and perceived value on customer loyalty, with customer satisfaction acting as a mediating variable, in online motorcycle transportation services (Gojek) in the Jabodetabek area.This research adopts a quantitative approach using a survey method, where data were collected through questionnaires distributed to GOJEK application users. The data analysis technique employed is Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that customer experience and perceived value have a positive and significant effect on customer satisfaction. Furthermore, customer experience, perceived value, and customer satisfaction are also proven to have a positive and significant effect on customer loyalty. The mediation test results show that customer satisfaction is able to mediate the relationship between customer experience and perceived value on customer loyalty. These findings suggest that GOJEK customer loyalty is not only shaped by direct experience and perceived value, but also through the level of customer satisfaction as a comprehensive evaluation of the services received. This study is expected to provide theoretical contributions to the development of service marketing literature, particularly in relation to customer loyalty in app-based services, as well as practical implications for companies in designing strategies to improve customer experience, perceived value, and satisfaction in order to build long-term customer loyalty.

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