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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 212 Documents
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A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
Beyond Sharia Compliance: How Islamic Economics and Trust Shape Purchase Intention in the Era of Hijrah Lifestyle Ishma Ulfasari; Umu Khouroh
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16514

Abstract

This study examines how Islamic economics influences consumers’ purchase intention toward sharia-compliant housing, emphasizing the mediating role of trust and the contextual influence of the hijrah lifestyle. Using data from 137 respondents and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that Islamic economics significantly strengthens both trust and purchase intention. Trust also plays a crucial mediating role, demonstrating that consumers’ confidence in developers’ sharia compliance, transparency, and ethical integrity is essential in converting religious–economic values into behavioral intentions. The hijrah lifestyle—reflecting religious identity, spiritual motivation, and community influence—shows a strong direct effect on purchase intention, although it does not moderate the relationships between Islamic economics and trust or purchase intention. Integrating the Theory of Planned Behavior (TPB), and Islamic Sustainability Theory, this study highlights that consumer intention to purchase sharia housing is shaped by value-driven attitudes, perceived behavioral control through trust, and spiritual identity. The results underscore the importance of ethical transparency, riba-free financial systems, and religious lifestyle alignment in strengthening the future growth of the sharia housing market.

Page 22 of 22 | Total Record : 212

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