Garuda - Garba Rujukan Digital

Media Exposure and Information Quality Impact on Online Purchase Intention through Recipient Satisfaction Effectiveness Ira Murwenie; Erik Kartiko; Alam Avrianto
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15691

The rapid development of information and communication technology has transformed consumer behavior toward online shopping as part of a modern lifestyle. This study aims to analyze the influence of media exposure, information quality, and digital marketing on online purchase intention, with recipient satisfaction as a mediating variable. The research was conducted on Shopee users in Malang City, representing active online consumers. The population of this study includes all Shopee users in Malang, while the sample was determined using Malhotra’s formula based on the total number of observed indicators, resulting in 105 respondents. Data were collected through a structured questionnaire using a Likert scale and analyzed using path analysis with SPSS to examine direct and indirect effects among variables. The findings show that information quality and digital marketing have a positive and significant effect on recipient satisfaction, whereas media exposure has no significant effect. Furthermore, recipient satisfaction significantly influences online purchase intention and mediates the relationship between information quality, digital marketing, and purchase intention. These results highlight the critical role of satisfaction and information quality in strengthening consumer purchasing behavior in the digital marketplace.

Building Entrepreneurial Intention: The Role of Education, Environment, and Self-Efficacy in Driving MSME Success Fahri Haikal; R Hario Sulistianto; Bella Suryani
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16057

Entrepreneurship has become a crucial solution for addressing unemployment and economic inequality in Indonesia, where micro, small, and medium-sized enterprises (MSMEs) form the backbone of the national economy. Recent trends, however, reveal a decrease in entrepreneurial motivation among university students, raising worries regarding the viability of MSMEs. This study examines the influence of entrepreneurship education and familial environment on students' entrepreneurial aspirations, with self-efficacy serving as a mediating variable. This study's originality lies in emphasizing the mediating function of self-efficacy within the Indonesian environment, where students encounter both opportunities and obstacles in engaging in entrepreneurial endeavors. This study utilized a quantitative survey methodology with a cross-sectional design, encompassing 221 students from several institutions in Jakarta who had engaged in entrepreneurship-related courses. Data were gathered with a standardized questionnaire and analyzed via Structural Equation Modeling. The findings demonstrate that entrepreneurship education and the familial environment substantially affect students' entrepreneurial intentions, both directly and indirectly via self-efficacy. Entrepreneurship education significantly influences self-efficacy, which in turn amplifies entrepreneurial intention. The familial environment significantly contributes to the development of pupils' confidence and drive to participate in entrepreneurial endeavors. These findings imply that fostering entrepreneurial interest among students requires not only effective curriculum design but also active family support to strengthen self-efficacy. The study recommends that universities, families, and policymakers collaborate in creating a conducive ecosystem that encourages students to pursue entrepreneurship, thereby contributing to the growth and sustainability of MSMEs in Indonesia.

Linking Technology Readiness and Service Utilization: A TRI Study of SMEs in Java, Indonesia Resanti Lestari; Fitri Lestari; Fatmasari Endayani; Dyah Setiawati; Syahyuti Syahyuti
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16173

Micro, Small, and Medium Enterprises (SMEs) in Java Island represent a strategic sector contributing significantly to Indonesia’s economy. However, many SMEs face challenges in adopting integrated technologies, limiting their ability to compete and grow in the digital era. One key issue is the lack of understanding of their technological readiness and the absence of a standardized model to evaluate technology adoption comprehensively. This study addresses this gap by developing a model to measure the Technology Readiness Index (TRI) of SMEs, serving as a foundation for strategies aimed at improving digital adoption. The model builds upon the Technology Readiness Index (TRI) by Parasuraman, focusing on psychological dimensions such as optimism, innovativeness, discomfort, and insecurity. The study adopts a quantitative approach through a year-long survey involving SMEs from various sectors across Java. Data was collected using TRI-based questionnaires and analyzed using regression techniques to explore the relationship between readiness and actual technology use. The findings indicate a significant and positive relationship between SMEs’ technology readiness and their use of technology-based services. In other words, SMEs that demonstrate higher levels of readiness tend to adopt technology more actively. Although technology readiness is not the sole factor, it plays an important role in influencing adoption behavior. These results highlight the importance of tailored interventions that align with SMEs' readiness index to support their digital transformation journey. The study recommends using the TRI model as a diagnostic tool to design effective support policies for SMEs in developing countries.

Mediating Role of Customer Satisfaction in Sales Promotion, Brand Image, and Reviews Toward Skintific Loyalty Wisaka Mustika; Elfrida Viesta Napitupulu
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16175

Competition in the beauty industry is rising with the digital transformation. This study examines Skintific product loyalty on Shopee, focusing on customer satisfaction as a mediator between promotions, brand image, product reviews, and loyalty among Generation Z. Marketplaces provide consumers with easier access to a wider range of products, making long-term loyalty crucial for stable growth. Generation Z often follows trends when making purchasing decisions. Questionnaires collected data from 240 Shopee buyers of Skintific. Results show customer satisfaction fully mediates the effects of promotions and partially mediates the impacts of brand image and reviews on loyalty. These findings can help businesses refine their marketing strategies to cater to Generation Z's online preferences.

Exploring Mediation and Moderation in the Digital Transformation of Culinary SMEs Nisrina Hamid; Conny
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16195

This study examines the influence of digital mindset on business performance among culinary MSMEs, with technology adoption as a mediating variable and Need for Stimulation (NST) as a moderating factor, highlighting psychological aspects in the digital transformation of the culinary sector. Employing a quantitative approach and an explanatory research design, data were collected from 125 culinary MSME actors in Kendari City through structured surveys and analyzed using Structural Equation Modeling. The findings reveal that a digital mindset positively affects technology adoption, but does not directly influence business performance; technology adoption serves as a significant mediator. NST was found to negatively moderate the relationship between technology adoption and business performance, indicating that excessive stimulation levels may hinder the effectiveness of technology implementation. This study extends the understanding of Optimal Stimulation Level Theory and emphasizes that while the digital mindset is a crucial prerequisite, it is not the sole determinant of improved business performance. The practical implication suggests the need for digital training programs that consider the psychological characteristics of business actors to enhance the effectiveness of digital transformation. However, the study is limited by its sample and cross-sectional design, and future research is recommended to adopt a longitudinal approach and explore alternative moderating variables.

Mediated Effect of Consumer Satisfaction on Online Purchase Intention: Analyzing the Precedent Influence of Media Exposure Frequency and Information Attributes Yohanes Kurniawan Jalang; Syarif Hidayatullah; Yusaq Tomo Ardianto
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16199

The rapid development of information and communication technology has transformed consumer behavior toward online shopping as part of a modern lifestyle. This study aims to analyze the influence of media exposure, information quality, and digital marketing on online purchase intention, with recipient satisfaction as a mediating variable. The research was conducted on Shopee users in Malang City, representing active online consumers. The population of this study includes all Shopee users in Malang, while the sample was determined using Malhotra’s formula based on the total number of observed indicators, resulting in 105 respondents. Data were collected through a structured questionnaire using a Likert scale and analyzed using path analysis with SPSS to examine direct and indirect effects among variables. The findings show that information quality and digital marketing have a positive and significant effect on recipient satisfaction, whereas media exposure has no significant effect. Furthermore, recipient satisfaction significantly influences online purchase intention and mediates the relationship between information quality, digital marketing, and purchase intention. These results highlight the critical role of satisfaction and information quality in strengthening consumer purchasing behavior in the digital marketplace.

Impact of Legal Regulation and Credit Access on MSME Competitiveness with NIB Ownership Mediation Nindya Kartika Kusmayati; Iwang Suwangsih; Dhiyan Septa Wihara; Bayu Agus Permadi
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16211

This study investigates the role of the Company Identification Number (NIB) as a mediating factor in the relationship between business legality, access to credit, and the competitiveness of Micro, Small, and Medium-Sized Enterprises (MSMEs). Data were collected through structured questionnaires from 95 MSME owners in the Gayungan District of Surabaya and analyzed using Structural Equation Modeling–Partial Least Squares. The findings show that business legality and access to credit positively influence the likelihood of MSMEs obtaining an NIB. In turn, NIB ownership enhances competitiveness and mediates the effect of legality and credit access on competitive advantage. These results underscore the strategic importance of business formalization in strengthening market position and expanding access to financial services. The study suggests that local governments should simplify the NIB registration process, while financial institutions need to implement more inclusive lending schemes. Strengthening both legal compliance and financial access can foster a supportive environment for sustainable MSME growth and competitiveness.

Brand Loyalty Based on Social Media Marketing, Brand Awareness, and Customer Satisfaction at Kulo Coffee Shop Erny Amriani Asmin; Yulianingsih; Annisa Dwi Rahayu
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16268

The purpose of this research is to examine the relationship between brand loyalty and consumer happiness, with consumer happiness serving as a mediator between brand recognition and social media marketing. To provide a comprehensive understanding of the relationships among the variables, the research employs both descriptive and associative approaches. The people who will be studied are the customers of Generation Z who go to Kulo Cafe in Bogor. Via specific criteria relating to the study's aims, a sample of 100 respondents was selected via purposive sampling. For this data study, we turned to path analysis, which lets us look at the interplay between variables in several ways. The results show that raising brand awareness and promoting social media campaigns significantly improve consumer happiness and loyalty. This shows that highly recognizable brands and effective social media marketing strategies may increase customer happiness, which in turn increases brand loyalty among millennials and Generation Z. Further evidence that consumer pleasure plays a crucial mediating role in the relationship between brand loyalty and other outcomes is provided by the results. Social media marketing, brand awareness, and customer loyalty are all interconnected via the idea that satisfied consumers are more likely to remain loyal to the business. A combination of brand management strategies and digital marketing campaigns is essential for strengthening relationships with customers and retaining their loyalty, as shown by these findings.

TOE Framework and Social Media Adoption: Effects on Indonesian SME’s Digital Performance Della Ayu Zonna Lia; Raisa Fitri; Rayie Tariaranie Wiraguna; Handri Dian Wahyudi
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16331

This study looks into how social media adoption is impacted by organizational, technological, and environmental (TOE) factors and how that affects the performance of small and medium-sized businesses (SMEs) in Indonesia. As pivotal elements of the national economy, constituting over 60% of GDP and 97% of employment, SMEs are under increasing pressure to adopt digital transformation. Nonetheless, their utilization of social media is often restricted by inadequate technological capabilities, organizational preparedness, and external environmental obstacles. In order to investigate how these factors affect the integration of social media into corporate operations and ascertain whether such adoption improves firm performance, this study makes use of the TOE framework. A quantitative methodology is utilized, with data gathered via online surveys distributed to SME proprietors throughout Indonesia. Findings show technological readiness boosts social media adoption (SMA), but the technological factor (TF) negatively impacts SME performance (SMEP), suggesting complex tech creates 'technostress.' The organizational factor (OF) doesn't affect SMA, but positively impacts performance via teamwork and communication (supporting RBV). The environmental factor (EF) strongly and positively influences both SMA and SMEP, reflecting high market competition. Crucially, SMA does not mediate the TOE-performance link, as SMEs use it reactively, without a strategy. In summary, while technology and environment drive adoption, sustainable performance hinges on organizational capability and an integrated digital strategy. This study's results provide useful information for policymakers, practitioners, and technology providers to promote inclusive digital growth and make the economy more resilient.

Social Media Marketing Role in Building Brand Awareness and Purchase Intention among Generation Z Imas Chandra Pratiwi; Yanita Ella Nilla Chandra; Kathrine; Erlyn Rosalina; Titik Purwinarti; Risya Zahrotul Firdaus
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16398

The expansion of digital marketing has prompted innovative marketing strategies among hand and body lotion brands, including Marina as one of the most popular hand and body lotion brands in Indonesia. This study aimed to examine the impact of user-generated content and influencer on the purchase intention of Marina hand and body lotion, both directly and indirectly, through brand awareness among Generation Z in Jakarta. A quantitative study was conducted with 410 participants through purposive sampling. Overall, 5 out of 6 hypotheses were statistically accepted. Influencer was found to have an insignificant effect on the purchase intention of Marina among Gen Z directly. The statistical results indicate that brand awareness serves as a crucial mediating variable between user-generated content and influencer toward purchase intention. The findings indicate that marketing strategies aimed at Gen Z should focus on enhancing user engagement and promoting authentic brand storytelling to increase brand awareness and translate it into purchase intention. This study also presents several suggestions for future research.

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Irany Windhyastiti

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Phone
+6281332569864

Journal Mail Official
jmdk@unmer.ac.id

Editorial Address
Universitas Merdeka Malang Jl. Terusan Raya Dieng 62-64 Malang

Location
Kota malang,

Jawa timur

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Irany Windhyastiti

Contact Email -

Phone +6281332569864

Journal Mail Official jmdk@unmer.ac.id

Editorial Address Universitas Merdeka Malang Jl. Terusan Raya Dieng 62-64 Malang

Location Kota malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Irany Windhyastiti

Contact Email
-

Phone
+6281332569864

Journal Mail Official
jmdk@unmer.ac.id

Editorial Address
Universitas Merdeka Malang Jl. Terusan Raya Dieng 62-64 Malang

Location
Kota malang,

Jawa timur

INDONESIA