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E-Journal Of Cultural Studies

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Published by Universitas Udayana

ISSN : 23382449 EISSN : - DOI : -

Core Subject : Humanities, Art,

Arts Humanities

Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary Cultural Studies (CCCS) of the University of Birmingham, England, in 1960s. Unlike what has been a tradition in the modern epistemology, cultural studies is concerned with what human emancipation aims at. Therefore, cultural studies does not only refer to a theoretical-conceptual matter but also to the location and critical action in which it manifests itself.

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Articles 5 Documents

Search results for , issue "Volume 10, Number 1, February 2017" : 5 Documents clear

IDEOLOGICAL DECONSTRUCTION OF THE PROMOTIONAL MEDIA IN BALI CULTURAL TOURISM Udayana, AA Gde Bagus; Atmadja, Nengah Bawa; Dhana, I Nyoman
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The regional regulation issued by the Provincial Government Number 2 of 2012 defines that Tri Hita Karana is a Hindu philosophy explaining the three things which contribute to prosperity. Therefore, the promotional media of tourism should be ideally based on the ideology of Tri Hita Karana. However, the fact shows that it has been marginalized in the promotional media of the Bali cultural tourism. In relation to this, three main theories are used in the present study. They are the theory of deconstruction, the theory of practice, and the theory of social reality construction. The qualitative, descriptive, and interpretative methods were employed to analyze the data, which were collected through in-depth interview, observation and documentary study. Based on the result of the study, it can be concluded that the capitalistic ideology, the ideology of cultural dualism, the ideology of consumerism, the ideology of commercialism, the ideology of totalitarianism, and the ideology of pseudo-social responsibility have been responsible for the marginalization of the ideology of Tri Hita Karana in the promotional media of the Bali cultural tourism. The system used to deconstruct the promotional media of the Bali cultural tourism involves the government, private companies, and the graphic design consultants. They are oriented towards their respective ideology and interest. The ideology and interest-oriented promotional media of the Bali cultural tourism affect the image of Bali as a tourist destination. The implications are as follows: Bali is an area of the culture of tourism; it is an area where postmodern people live; it is an area where glocalization takes place; it is an area where modern spirituality develops; it is also an area where the identity of the Balinese people and culture is shown not to be in accordance with the fact.

THE PRACTICE OF FUNCTIONALLY CONVERTING THE IRRIGATED RICE FIELDS IN SOUTH DENPASAR DISTRICT Wirata, Gede; Merta, I Made; Kumbara, Anak Agung Ngurah Anom; Sukardja, Putu
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

This present study is intended to explore the phenomenon of the practice of functionally converting the irrigated rice fields in South Denpasar District. The present study focuses on the process of functionally converting the irrigated rice fields, the ideology leading to the phenomenon, and its implication on the local people. The data were collected through observation, in-depth interview and documentary analysis. The data were analyzed using the theory of hegemony, the theory of social practice and some other theories which were used eclectically based on the problems analyzed. The result of the study shows that the functional conversion of the irrigated rice fields resulted from the farmers’ marginalized socio-cultural structure. The process started from the government’s hegemony. The government treated the farmers as the subaltern. Then the dominated farmers got trapped by fatalism and pragmatism. The entrepreneur and government strengthen their hegemony. Then they negotiated with the local government such as the traditional village ‘desa pakraman’ and the administrative village ‘desa dinas’ and the land owners as individuals. The farmers were too weak to resist; they failed as they did not have the capital needed for that. Such a condition could not be separated from the capitalistic ideology as the government and entrepreneur collaborated to legitimate the converting process. In addition, the local people were also trapped by the consumptive way of life. As a result, they considered that functionally converting their irrigated rice fields was a proper solution. That affected the infrastructural order. Their infrastructural order changed. Their social structure also shifted from communalism into individualism. Their ideological, legal, governmental, family and religious superstructures changed as well, causing the South Denpasar community to be getting far from the agrarian cultural root which used to be their initial characteristic.

INNOVATION OF THE TRADITIONAL SANDSTONE CRAFT PRODUCTS IN THE GLOBALIZATION ERA AT NORTH SINGAPADU VILLAGE GIANYAR Pendet, I Ketut Muka; Ardhana, I Ketut; Suarka, I Nyoman; Sugiartha, I Gede Arya
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Nowadays the process through which the sandstone craft products are produced at North Singapadu Village has changed. The appearance of different types of popular sandstone craft products reflecting the local identity produced by the young craftsmen at North Singapadu Village shows this. Such products are different from the traditional sandstone craft ones in terms of form and aesthetic style. Globalization, ideology and technology have basically led to the change. The sandstone industry has become highly innovative. This present study uses the qualitative and interpretative method and the theories used are the theory of acculturation, the theory of deconstruction, and the theory of postmodern aesthetics. The conclusion of the present study is that the form and process of innovation initially resulted from new ideas and concepts and the craftsmen’s paradigm. The main things which have been responsible for changing the traditional way of life into the modern way of life are formal education, tourism and modern technologies. Those who are positively and negatively affected by globalization are not only the capital owners and craftsmen but the villagers and consumers as well. The sandstone craft products at North Singapadu Village contain the meaning of creativity, the economic meaning, the commodificative meaning and the meaning of cultural change. The finding of the study shows that the craftsmen at North Singapadu Village have ignored the traditional concepts, the technique of producing the products, and the materials used. However, the sandstone craft products at North Singapadu Village do not get extinct but remain to exist and both domestic and foreign consumers are interested in them.

THE ROLE PLAYED BY THE STAKEHOLDERS IN THE INDUSTRIALIZATION OF THE ART OF CRAFT AT TEGALLALANG, GIANYAR, BALI Sila, I Nyoman; Ardika, I Wayan; Atmadja, Nengah Bawa; Dhana, I Nyoman
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The industrialization of the art of craft at Tegallalang, Gianyar, Bali results from the technological, economic and cultural development and leads to the production of different types of products of the art of craft. The industrialization of the art of craft cannot be separated from the role played by the stakeholders in order to obtain benefit. The problems of the study are as follows (a) what stakeholders play roles in the industrialization of the art of craft at Tegallalang, Gianyar, Bali? (2) How the stakeholders play their roles in the industrialization of the art of craft at Tegallalang, Gianyar, Bali? This present study is a qualitative one in which the critical theory of social practice proposed by Bourdieu and the ethnographic approach are used. The result of the study shows that the stakeholders playing roles in the industrialization of the art of craft at Tegallalang, Gianyar, Bali include the parents, the traditional village, the administrative village, the local government, the provincial government, craftsmen, the raw material supplier, the formal and informal financial institution, and foreign consumers. The stakeholders play their roles using different capitals such as the cultural capital, social capital, and economical capital. Those who have big capitals will dominate those who have fewer capitals and organize what products should be produced.

THE MEANINGS OF THE DEVELOPMENT OF ALTERNATIVE TOURISM AT JASRI VILLAGE, SUBAGAN SUB-DISTRICT, KARANGASEM Amerta, I Made Suniastha; Mudana, I Gede
E-Journal of Cultural Studies Volume 10, Number 1, February 2017
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

The alternative tourism developed in the form of a tourist village at Jasri Traditional Village is intended to empower and give opportunity to the local people to manage tourism at the village where they live. This is in accordance with the concepts of the community-based tourism development and sustainable development. This present study is aimed at knowing the meanings appearing from the development of the alternative tourism at Jasri Traditional Village. The qualitative method with the paradigm of cultural studies was used. Three theories which were eclectically used were employed to analyze the problems of the study. They are the theory of hegemony, the theory of power/knowledge, and the theory of communicative action. The result of the study shows that the meanings appearing from the development of the alternative tourism at Jasri Traditional Village include the hegemonic meaning, the meaning of the economic potential empowerment, and the meaning of the socio-cultural sustainability. The hegemonic meaning includes (a) the implementation of the Regional Regulation ‘Perda’ Number 2 of 2002; (b) the implementation of the Regent’s Decree Number 658 of 2014; and (c) the meaning of image. The meaning of the empowerment of economic potential includes (a) the empowerment of the job opportunity potential; (b) the empowerment of the local people’s income potential; (c) the availability of the funds needed for funding the development at Jasri Traditional Village. The meaning of the socio-cultural sustainability made up of (1) the social sustainability including (1) the local people’s identity strengthening, (b) the better pride of becoming a community, (c) equality and justness in gender and age group; and the meaning of cultural sustainability including (a) being aware of cultural conservation, (b) development of cultural value, and (c) cultural appreciation.

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