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Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 22, No 1 (2025)" : 12 Documents clear
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia Amadea, Resyla; Roswinanto, Widyarso
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.553

Abstract

Perfume is a product derived from the extraction of aromatic ingredients combined with alcohol and pure oil. The growing perfume industry, an increasing number of local perfume brands have emerged, using the term “Eau de Parfum” and offering products at affordable prices. This type of perfume is categorized as mid-range. This study was conducted by collecting and analyzing data inductively. Primary data were obtained through questionnaires distributed to 106 respondents, all perfume consumers. The survey included questions regarding various aspects of perfume usage, such as reasons for use, frequency of application, product information, advertisements, purchasing locations, and preferred perfume characteristics. The study focuses on four mid-range perfume brands currently being marketed extensively. These brands primarily utilize digital marketing strategies through social media platforms. By examining the diverse forms of digital content produced, this research also explores the brand image created through social media promotions and its influence on consumer purchase intentions. The findings indicate that brand image directly impacts consumers' willingness to purchase perfumes. As a sensory product, perfume is something consumers need to experience firsthand. Rather than price alone, consumers tend to prioritize the quality and longevity of the fragrance rather than price alone.
Teamwork and Team Diversity on the Employee Productivity Setiyono, Ahmad; Hasni, Gina Atikah
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.423

Abstract

The Impact of Rewards and Punishments on Employee Performance Through Work Motivation as an Intervening Variable Rahadi, Dedi Rianto; Yudistiro, Alfito Yuro; Kusumardani, Muhammad Rakhan; Lestari, Octavia Ayu
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.617

Abstract

Analisis Rantai Nilai Usaha Produk Rengginang UMKM Kabupaten Bogor Sari, Prisca Nurmala
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.625

Abstract

The business of rengginang is potential enough to be developed in Bogor Regency. But, the SMEs (Small and Medium Enterprises) actors feel that the margin which is accepted is very low. So that, the research about the value chain of rengginang in Bogor Regency should be conducted. The aims of this research are analyzing the value chain of rengginang business and generating the recommendation for SMEs in order to increase the margin.  This research was conducted in Bogor regency using a qualitative method and Porter Value Chain Model. This research was using 55 SMEs as respondents. The sample was determined by purposive sampling method. The results show that from the primary activities of rengginang side, there were only inbound logistics and operation activities which were having a role and contribution in increasing margin (value added) of rengginang. While from the support activities of rengginang side, there were no activities which were contributing in increasing of rengginang’s margin. It can be concluded that the margin or profit of rengginang SMEs was low because not all activities in the value chain model can contribute to increase the margin of rengginang products. The SMEs can maximize all of their activities in value chain and also by selling the rengginang product in cooked condition and in many variation. It can be a strategy to win a competition.
Knowledge Sharing pada Sektor Publik: Analisis Systematic Literature Review dengan Vos Viewer Muchtar, Muhammad; Rofaida, Rofi; Disman, Disman
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.628

Abstract

The public sector, as the front guard of public services, has a huge responsibility in ensuring efficiency, effectiveness and innovation in the delivery of public services. One of the keys to achieving this goal is through the practice of Knowledge Sharing, or sharing knowledge, at all levels of the organization. This research aims to delve into the practices of Knowledge Sharing in the public sector as an effort to enhance efficiency and effectiveness in the delivery of public services. However, the limited research investigating Knowledge Sharing practices in the public sector poses a challenge that needs further exploration. The methodology employed in this research involves utilizing data from 165 articles indexed by Google Scholar and Scopus, using the Publish or Perish application. Bibliometric analysis includes visual mapping using Vos Viewer to identify research trends, frequently occurring keywords, and the density of research on various topics. Network visualization illustrates clusters of terms that are the focus of research, such as performance, information exchange, knowledge creation, and motivation. By combining data from network visualization, overlay visualization, and density visualization, this research provides a comprehensive overview of the development of Knowledge Sharing research in the public sector. It identifies that topics such as codification and incentives are still underexplored, presenting opportunities for further research in the future.
Motivasi Switching Intention Nasabah Bank Syariah Indonesia (BSI) Wilayah Maluku Utara Pasca Merger di Era Pandemi Covid-19 Hajar, Hasbullah
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.645

Abstract

Technological disruption due to Covid-19 is a challenge for banking sector businesses to maintain the business sustainabiilty, considering that offline service which were initially the focus of best practice, then had to be changed to online services. In an effort to maintain business sustainability, several state-owned sharia banking companies merged to become Bank Syariah Indonesia (BSI), and this is interesting because the merger was carried out at the beginning of Covid-19 in Indonesia. This research aims to identify the influence from E-Channel service variable on the switching intention of BSI customers in North Maluku, moderated by the Covid-19. The population is BSI North Maluku customers. The sampling method used was purposive sampling and a total of 212 respondents were found. This research uses the SEM-PLS analysis method with the consideration that this research tends to be exploratory research. The results of this research show that ease of E-Channel service can reduce the switching intention of BSI customers in North Maluku. Meanwhile, providing easy E-Channel services during Covid-19 force majeure conditions was able to help reduce BSI customers' switching intention but was deemed not statistically significant enough, resulting in the second hypothesis being rejected. The findings in the research show that BSI does not have to consider certain factors to improve its E-Channel service, considering that customer loyalty is fundamentally influenced by the optimality of the E-Channel service itself.
Motivasi Switching Intention Nasabah Bank Syariah Indonesia (BSI) Wilayah Maluku Utara Pasca Merger di Era Pandemi Covid-19 Hajar, Hasbullah
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.645

Abstract

Technological disruption due to Covid-19 is a challenge for banking sector businesses to maintain the business sustainabiilty, considering that offline service which were initially the focus of best practice, then had to be changed to online services. In an effort to maintain business sustainability, several state-owned sharia banking companies merged to become Bank Syariah Indonesia (BSI), and this is interesting because the merger was carried out at the beginning of Covid-19 in Indonesia. This research aims to identify the influence from E-Channel service variable on the switching intention of BSI customers in North Maluku, moderated by the Covid-19. The population is BSI North Maluku customers. The sampling method used was purposive sampling and a total of 212 respondents were found. This research uses the SEM-PLS analysis method with the consideration that this research tends to be exploratory research. The results of this research show that ease of E-Channel service can reduce the switching intention of BSI customers in North Maluku. Meanwhile, providing easy E-Channel services during Covid-19 force majeure conditions was able to help reduce BSI customers' switching intention but was deemed not statistically significant enough, resulting in the second hypothesis being rejected. The findings in the research show that BSI does not have to consider certain factors to improve its E-Channel service, considering that customer loyalty is fundamentally influenced by the optimality of the E-Channel service itself.
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia Amadea, Resyla; Roswinanto, Widyarso
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.553

Abstract

Perfume is a product derived from the extraction of aromatic ingredients combined with alcohol and pure oil. The growing perfume industry, an increasing number of local perfume brands have emerged, using the term “Eau de Parfum” and offering products at affordable prices. This type of perfume is categorized as mid-range. This study was conducted by collecting and analyzing data inductively. Primary data were obtained through questionnaires distributed to 106 respondents, all perfume consumers. The survey included questions regarding various aspects of perfume usage, such as reasons for use, frequency of application, product information, advertisements, purchasing locations, and preferred perfume characteristics. The study focuses on four mid-range perfume brands currently being marketed extensively. These brands primarily utilize digital marketing strategies through social media platforms. By examining the diverse forms of digital content produced, this research also explores the brand image created through social media promotions and its influence on consumer purchase intentions. The findings indicate that brand image directly impacts consumers' willingness to purchase perfumes. As a sensory product, perfume is something consumers need to experience firsthand. Rather than price alone, consumers tend to prioritize the quality and longevity of the fragrance rather than price alone.
Teamwork and Team Diversity on the Employee Productivity Setiyono, Ahmad; Hasni, Gina Atikah
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.423

Abstract

The Impact of Rewards and Punishments on Employee Performance Through Work Motivation as an Intervening Variable Rahadi, Dedi Rianto; Yudistiro, Alfito Yuro; Kusumardani, Muhammad Rakhan; Lestari, Octavia Ayu
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.617

Abstract

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