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INDONESIA
Daya Saing : Jurnal Ilmu Manajemen
Published by Komunitas Manajemen Kompetitif
ISSN : 2407800X     EISSN : 25414356     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.
Arjuna Subject : -
Articles 53 Documents
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Search results for , issue "Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)" : 53 Documents clear
DAMPAK KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN SWASTA DI PEKANBARU Warman, Defi; Iskandar, Iskandar
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2200

Abstract

Human resources in an organization are a very important determinant of the effectiveness of activities within the organization. Human resources in an organization are people who provide their energy, talent and creativity to the organization. Every organization always tries to improve employee performance, with the hope that the goals of the organization will be achieved. This study aims to determine whether compensation and career development have a significant effect on the performance of private employees in Pekanbaru. The research method uses multiple linear regression analysis. The population is 32 employees and all of them are used as samples. The results of the study show that compensation and career development simultaneously have a significant effect on employee performance. Compensation and career ladder partially have a significant effect on employee performance. For leaders, further improve the provision of compensation in the organization so that employee performance becomes better. Keywords: Compensation, Career Ladder, Performance
SERTIFIKASI HALAL SEBAGAI INOVASI KULINER : ANALISIS DAMPAKNYA TERHADAP DAYA TARIK PASAR Rochmawati, Tiara
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2221

Abstract

Halal certification plays an important role in increasing market appeal in the culinary industry, especially in Indonesia, which has the largest Muslim population. This study aims to analyze the impact of halal certification on culinary innovation in Rokan Hulu Regency. The type of research used is qualitative with a case study approach, which allows researchers to gain an in-depth understanding of the phenomenon being studied. Research informants consist of culinary SME owners and consumers with experience related to halal certification. Data collection techniques were conducted through in-depth interviews. The data obtained were then analyzed using triangulation techniques to ensure the validity and reliability of the information. The research findings indicate that halal certification significantly increases consumer confidence, leading to increased demand for culinary products. Additionally, halal certification encourages businesses to innovate in product development, thereby creating a competitive advantage in the market. The managerial implications of this study emphasize the importance for culinary businesses to obtain halal certification as a strategy to enhance market appeal and meet the growing consumer demand for halal-certified products.
DAMPAK FINANSIAL SERANGAN SIBER TERHADAP KINERJA KORPORASI: SCOPING REVIEW Gunibala, Zakir Yusuf; Maharani, Satia Nur; Pujiningsih, Sri
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2245

Abstract

: Rapid digital development has improved the operational efficiency of companies, but also increased exposure to the risk of cyber-attacks that can have a financial impact. This study aims to map and analyze the literature addressing the financial impact of cyberattacks on companies across sectors through a scoping review approach. The review process was based on the framework of Arksey and O'Malley (2005), including five stages: identification of research questions, search for relevant literature, selection of articles, data mapping, and preparation and reporting of results. A total of 10 selected scientific articles were analyzed and grouped into four main themes: (1) financial impacts and costs and (2) financial market reactions to cyberattacks. The findings show that cyberattacks cause real financial losses, including reduced stock prices, recovery costs, and reputational damage. The impact varies depending on industry sector, security readiness level, and transparency of incident reporting. The study also found gaps in cost estimation methodologies and incident reporting limitations that make comparative assessments between studies difficult. Therefore, future research should develop a standardized cost estimation approach, expand the geographical context of the study, and examine the long-term impact of cyberattacks on the financial sustainability of companies.
INOVASI DALAM PEMASARAN : MENGUKUR KINERJA DAN MENINGKATKAN EFISIENSI SERTA PRODUKTIVITAS BISNIS DENGAN MENGGUNAKAN SISTEM MPA Putri Zega, Wendy Teguh; Napitupulu, Viony Natasya; Saribu, Ardin Dolok; D. Siahaan, Ruth Dwi; Manullang, Tassya Teresa; Marpaung, Irma; R. Rajagukguk, Alda; Simorangkir, Patar
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2255

Abstract

Innovation in marketing is a critical element in maintaining business competitiveness in the digital era. This study aims to analyze the role of the Marketing Performance Assessment (MPA) system in measuring marketing performance and enhancing business efficiency and productivity. The study employs a literature review method with a descriptive qualitative approach to examine relevant theories and previous research findings. The results indicate that the MPA system provides a comprehensive overview of marketing performance through financial and non-financial indicators, such as customer satisfaction, loyalty, and organizational adaptability. This system functions not only as a measurement tool but also as an organizational learning mechanism that supports data-driven decision-making. However, the implementation of the MPA system still faces several challenges, including the lack of applicable quantitative indicators and limited focus on the long-term impact of marketing strategies. Therefore, developing a more contextual and operational MPA system is essential to support effective and sustainable marketing management across various industry sectors.
PENGARUH PENGGUNAAN E-WALLET DAN LITERASI KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA USN KOLAKA (Program Studi Akuntansi 2021-2024) Annisa, Annisa; Triani, Neks; Bustang, Bustang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2263

Abstract

The purpose of thisresearch is to study the use of E-Wallets and financial literacy and whether they affect students' impulsive buying behavior. Using a quantitative approach and processed using SPSS 25. This study indicates that the use ofE-Wallets along with financial literacy influences impulsive buying behavior. The R square value is0.578, which indicates that the impact of E-Walletusage and financial literacy on impulsive buying is57.8%, while the remaining42.2% is determinedby other variables. Keywords: Capital Structure, Company Growth, Company
STRATEGI MITIGASI RISIKO KEUANGAN DALAM MENINGKATKAN STABILITAS PERUSAHAAN DI ERA DIGITAL (PT. UNILEVER INDONESIA Tbk.) Supratno, Setyo; Holiawati, Holiawati
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2304

Abstract

The rapid development of digital technology has had a significant impact on global business dynamics, including the financial stability of companies. This study aims to analyze the effectiveness of financial risk mitigation strategies in enhancing the financial stability of PT Unilever Indonesia Tbk amidst the challenges of the digital era. The method used is a descriptive quantitative approach with secondary data analysis sourced from the company’s financial statements for the period 2022 to 2024. The financial stability indicators analyzed include Debt to Equity Ratio (DER), Current Ratio (CR), and Return on Assets (ROA). The results show that the risk mitigation strategies implemented by the company have produced mixed outcomes. In 2023, the company managed to curb the increase in liabilities. However, in 2024, reliance on debt rose sharply, as reflected in the DER which increased to 6.47. In terms of liquidity, the decline in the CR to 0.45 indicates that the cash and current asset management strategies were not optimal. Additionally, the decrease in ROA to 20.9% reflects reduced efficiency in utilizing assets to generate profits. These findings are consistent with financial risk management theory, which states that excessive reliance on debt increases solvency and liquidity risks.This study recommends that the company undertake funding restructuring, strengthen cash management, expand income diversification, enhance risk protection through hedging, and maximize digital investment not only for efficiency but also for innovation and growth. Keywords: Financial risk, financial stability, Debt to Equity Ratio (DER), Current Ratio (CR), Return on Assets (ROA), mitigation strategy, digital era.
PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN LINGKUNGAN KELUARGA, TERHADAP MINAT INVESTASI MASYARAKAT GEN Z DI KABUPATEN BULELENG Dwi Ferayani, Made
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2327

Abstract

The purpose of this study is to examine how Gen Z's interest in investing is influenced by family environment, financial behavior, and financial literacy. Gen Z students in Buleleng Regency served as the case study subjects. One hundred Gen Z students were given questionnaires to collect data, which were then analyzed using a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). According to the study's findings, investment interest is positively and significantly influenced by financial behavior, in turn by financial literacy, and by family environment. These results indicate that students' interest in investing increases with their level of financial knowledge, prudent financial behavior, and support from their family environment.
PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN MELALUI PERILAKU PRODUKTIF PADA PT. SARI DUMAI SEJATI Tarigan , Lilis Handayani; Indarti , Sri; Pailis, Eka Armas
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2379

Abstract

This research aims to see and determine the direct and indirect influenceregarding the Effect of Implementing Total Quality Management and EmployeeEngagement on Employee Performance through Productive Employee Behavior.The population in this research is all employees of PT. Sari Dumai Sejati, totaling138 people, using SEM. In this research, the sampling method uses the CensusTechnique, namely a sampling technique in which the entire population is selectedas sample members so that the sample becomes 138 respondents. Total QualityManagement and Employee Engagement have a significant effect on productivebehavior. Total Quality Management, Employee Engagement and productivebehavior have a significant effect on employee performance. Productive behaviorhas a significant effect on employee performance. And productive behavior is ableto mediate Total Quality Management and Employee Engagement with a significanteffect on employee performance
PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP TAX AVOIDANCE (STUDI KASUS PERUSAHAAN LQ45 DI BURSA EFEK INDONESIA TAHUN 2021-2023) Hasanah, Ully; Augustin, Jeneva
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2101

Abstract

Companies design and use tax avoidance strategies in order to pay less tax, thus generating large profits. This study aims to determine the effect of profitability and leverage on tax avoidance in LQ45 companies on the Indonesia Stock Exchange in 2021-2023. This study uses a quantitative method with secondary data. The research sample was obtained through purposive sampling with a total of 60 samples. The analysis technique used is multiple linear regression analysis. The results of the study show: (1) Profitability has no effect on tax avoidance with a significance value of 0.983 > 0.05 and a t-value of -0.021 < t-table 2.00247, where companies with high profitability tend to focus more on company growth and stability and avoid tax avoidance practices that can pose risks. (2) Leverage has a negative effect on tax avoidance with a significance value of 0.006 < 0.05 and a calculated t value of -2.885 < ttable 2.00247, where companies with high leverage levels mean that the company's financing is high in debt and can also result in high interest costs, thereby reducing profit before tax and can reduce tax costs without the need to carry out aggressive tax avoidance practices. (3) Profitability and leverage simultaneously have an effect on tax avoidance with a significance value of 0.009 < 0.05 and a calculated F value of 5.174 > Ftable 3.16, where profitability and leverage affect companies in making tax strategy decisions. Keywords: Taxes, Profitability, Leverage, Tax Avoidance, and LQ45 Companies
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN PAKET UMRAH PADA PT. AMANAH BAITULLAH TOUR CABANG PERAWANG Luvensyah, Haya Balqis; Sutrisna, Endang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2129

Abstract

This study aims to determine how the quality of service and promotion affect the increase in sales of umrah packages at PT. Amanah Baitullah Tour, Perawang Branch. The background of this study is based on the importance of service quality and effective promotion strategies in attracting public interest in choosing a particular umrah travel agency amidst increasingly tight competition. The research method used is quantitative with a descriptive approach. Data were collected by distributing questionnaires to 120 respondents who were umrah pilgrims of PT. Amanah Baitullah Tour, Perawang Branch. Data analysis was carried out by testing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination (R2) and hypothesis testing (t-test and F-test). The results showed that the quality of service and promotion had a positive and significant effect on increasing sales of umrah packages, both partially and simultaneously. These findings indicate that efforts to improve service quality such as employee friendliness, clarity of information, and accuracy of promises, as well as intensive and targeted promotions, are very important in increasing competitiveness and the number of pilgrims. Therefore, companies are advised to continue to develop innovations in service and promotion in order to maintain sales growth in the future. Keywords: Service Quality, Promotion, Sales, Umrah, Travel Agency

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