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ETNOSIA : Jurnal Etnografi Indonesia
Published by Universitas Hasanuddin
ISSN : 25279313     EISSN : 25489747     DOI : https://doi.org/10.31947/etnosia.v9i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
ETNOSIA : Jurnal Etnografi Indonesia Jurnal Etnografi Indonesia (Etnosia) diterbitkan 2 kali setahun (Juni & Desember) dengan tujuan untuk mengembangkan ilmu antropologi sosial dan budaya di Indonesia. Redaksi mengandung para penulis untuk mengirimkan artikel yang termasuk dalam kriteria hasil penelitian etnografi pada kelimpok tertentu, hasil peneltiian terapan di bidang antropologi, teori/metodologi dalam ilmu antropologi atau ilmu-ilmu sosial lainnya, dan tinjuan buku terhadap buku teks antropologi atau ilmu sosial lainnya. Jurnal ini menggunakan system peer review dalam pemilihan naskah yang akan diterbitkan. Kriteria dari artikel yang dikirimkan mencakup jenis artikel berikut ini: Artikel ini menyajikan hasil penelitian etnografis / kualitatif dalam topik tertentu dan terkait dengan kelompok etnis / sosial di Indonesia; Artikel ini adalah diskusi yang terinci mengenai penelitian terapan dan kolaboratif dengan keterlibatan kuat antara penulis dan subjek kolaborator dalam menerapkan program intervensi atau inisiatif pembangunan lainnya yang menekankan pada isu-isu sosial, politik, dan budaya; Sebuah tulisan teoretis yang menguraikan teori sosial dan budaya yang terkait dengan wacana teoretis antropologi, terutama antropologi Indonesia; Terakhir, artikel tersebut merupakan tinjauan kritis terhadap referensi antropologi dan buku etnografi lainnya yang harus diterbitkan setidaknya dalam 3 tahun terakhir.
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Articles 182 Documents
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‘Tidak Menang Tampang Doang’: Kombinasi Outer dan Inner Beauty di Kalangan Mahasiswi Andi Tri Purnama Sari
ETNOSIA : Jurnal Etnografi Indonesia Vol. 2 No. 1 (2017)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v2i1.2958

Abstract

How women interpret their own body is associated with their social environment since beauty indicators is unique. This article deals with how female student perceive beauty and how this is related to their academic life. To be beautiful is something that is coveted and sought by almost all women, including college female students. For them, campus is not only a place for studying, but also a place for displaying beauty. Beauty is important for female students because it significantly affects one’s self-confidence and provides various advantages, particularly related to administrative and academic affairs. Beauty that is coveted by female students is a combination between outer and inner beauty. While the former is associated with ‘prettiness’ (keindahan) of physical appearance (hair, face, body shape and body skin), the latter is related to ‘attractiveness’ (kemenarikan) of non-physical appearance (intellectual quotient and personality). In the context of academic capability, female students who rely on beauty, but are not smart are considered as students who are ‘menang tampang doang’, not to mention when they haven’t had both. In addition, female students who are not smart, but has good personality will look beautiful. However, those who have the combination of beauty and intelligence are seen as ‘mahasiswi plus-plus’ and are regarded as students who are ‘tidak menang tampang doang’. This underlines the complementarity between inner and outer beauty.
‘Bisnis Oriflame, Bisnis Konsultan Itu Sendiri’: Budaya Organisasi Multilevel Marketing untuk Mewujudkan Mimpi Deby Susan Kamawo
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 2 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i2.1614

Abstract

Multilevel marketing (MLM) is one of the marketing strategy which combines between distribution channel and direct selling to the consumers. One of the most popular MLM companies in Indonesia registered in the Indonesian Direct Sale Association (Assosiasi Penjualaan Langsung Indonesia, APLI) is PT. Orindo Alam Ayu, known as Oriflame, and is focused on beauty products. This article deals with Oriflame’s organisational culture by examining the organisational values and norms to achieve the company’s vision and mission, and how the norms are practiced. The study indicates that in internalizing the values (togetherness, spirit, and passion) and norms of Oriflame (operational principles, conducting a four-in-one events—Welcome Party, Step-One, Step-Two and Meet-Up Team, and success plan through TRB), from which Oriflame consultants learn how ‘to achieve their dream’ (mewujudkan mimpi). In such business, every consultant (upline as well as downline) is a working partner and they workin a complementary system, so that a consultant’s success is the success of others in the network. It is argued in this article that Oriflame is ‘an achievement dream business’ that is developed on the basis of its values and norms. How much income and in what level of success plan are intended to achieve depend on the consultant itself because Oriflame business is ‘the business of the consultant herself/himself’.
Kembalinya Barata Kulisusu: Kebangkitan Identitas Kelompok Bangsawan Kulisusu Dalam Proses Pemekaran Kabupaten Buton Utara Nurlin Nurlin
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 1 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i1.993

Abstract

AbstractThe expansion of a new autonomous region (DOB) not only provides an arena for reproductivepower of local elites, such as politicians, senior bureaucrats and businessmen, but also providesan access for the adatleaders to reaffirm the symbol of power attached to their heritablenobility. This article aims to explain the process of reproductive powers of Kulisusu aristocraticin the expansion process of North Buton regency. The reproduction of identity and power ofKalisusu royalty in the expansion process of North Buton begun since adat leaders got involvedin the expansion of political activities in order to legitimize the emergence of North Butonidentity. To legitimize North Buton identity, adat leaders are supported by the claims that theyhave genealogical relationship with their ancestors, the founders of Kalisusu royal nobility. Theinvolvement of adat leaders is, in fact, not on their own initiative, but by the expansion agents.However, the involvment of adat leaders have precisely giventhem a space for reproductivepower in a new autonomous regions, North Buton. It shows how the reproduction of identity isclosely associated with theirfuture interests. The study also found that the return of the rule ofKulisusu aristocratic into a new contestation isaimed to find the foundation of original Kalisusuadat.Keywords: identity reproduction, power, barata, contestation, autonomous.
Dari Masa Lalu ke Masa Kini: Memori Kolektif, Konstruksi Negara dan Normalisasi Anti-Komunis Hardiyanti Munsi
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 1 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i1.998

Abstract

AbstractThis article is focused on how the incident of G30S/PKI has left atrauma to the state and how the state deals with it in the era afterwards. It show that such incident is constructed by the state that PKI is the enemy of the state and threathens the sovereignity of the state ideology, and this is embedded to shape a collective memory. This has been used to construct and to normalize the anti-communist movement in Indonesia through various strategies by, for example, the establishment of Monumen Pancasila Sakti, the suppression of communist movement, the military recruitment, and a variety of doctrines in the military education. These aim to construct a united understanding about the incident of G30S/PKI and to normalize the anti-communist discourse in Indonesia. Keywords: Collective memory, PKI, G30S/PKI, TNI, state, construction, anti-communist,normalization
Ranger Pink: Perempuan Pekerja Tambang di Antara Dua Dunia Tini - Suryaningsi
ETNOSIA : Jurnal Etnografi Indonesia Vol. 2 No. 1 (2017)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v2i1.2959

Abstract

Ranger pink is the term used to refer to women who works to operate dump truck in mining area of Sorowako. Despite the fact that operating dump truck is a hardwork since it operates a big equipment in open space area and sometimes in a night shift, women get involved in such kind of work, and called ranger pink.  This article aims to explore how ranger pink manage to live their two completely different world, at work and at home. It was discovered that recruitment process, working activities, as well as working shift are genderless. However, the company has specific policy in regard to women which deal with their reproductive health and facilities for ranger pink who are in the night shift work. Working as ranger pink has given significant change in their life. The family pays more attention to ranger pink, they get involved in the decision making in the family, they can help the family economically, and increase social status of the family.  Ranger pink try to balance between her work and her domestic activites with the help of the husband and/or other members of the family. In spite of the fact that ranger pink are welcome by their male dump truck operator, they are also criticised in participating in such work, and suggesting to have other ‘normal work’ for women. Ranger pink are also criticised by the surrounding community because of their participation in such kind of work, especially because their best place is at home to take care of their children. Therefore, women are to be blamed when something happen to children.
Fast Food: Gaya Hidup dan Promosi Makanan Siap Saji Citra Rosalyn Anwar
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 2 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i2.1615

Abstract

As the capital city of South Sulawesi, Makassar’s economy has developed significantly. This is accompanied by mushrooming of food industry, such as catering, cafetaria and restaurant, including fast food restaurant, which can be seen from the increase number of such industry in many corners of the city. This article deals with how fast food restaurant has changed people’s life style and how such restaurant is promoted in various ways by different agents. Fast food restaurants have well developed—particularly in terms of variation of menu, taste, restaurant facilities, and services—and this has attracted many, including family and fast become ‘comfort food’ for its customers. People’s eating habit has changed, fast food reataurant is one of the pioneers of such change, from making fast food restaurant just as a dining area to become a place where people can eat and relax.  Fast food restaurant was promoted not only by the restauran itself in various ways (i.e. advertisements, meal packages, payment methods in cooperation with certain banks, internal services, etc.), but also by the family from mother to children (and other members of the family and visa versa) through various occasion (i.e. eating out on the weekend, birthday party, arisan, etc.). The health information which concerning nutrition of fast food is poorly understood by the family. Despite the fact that nutrition and health aspects of fast food are considered, they are not really the primary matter of concern, reflecting the lack of awareness regarding nutricious and healthy food.
Relasi Agama, Magi Dan Sains Dalam Pentas Politik: Studi Kasus Bunda - Sang Penasehat Spiritual Hadisaputra - Hadisaputra
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 1 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i1.994

Abstract

AbstractModern political institutions that glorifies scientific approaches still open a space formetaphysical ones. In a political competition, science institutionalize itself through politicalsurvey and consultant, and metaphysical aspect ispersonified by spiritual counselors.Thisarticle focuses on the practices of a political spiritual councelor in South Sulawesi, namedBunda. Thesuccessful of Bunda in her practice as a spiritual counselor in the modern eracannot be separated from her ability to to integrate between religion, magi and science. Thisis performed by combining between the aspects of religion and magi, such as zikir ritual (zikirmappateppe’, zikir hajat, and zikir ‘sapu mata’), animal sacrificing, and employing MajelisZikir and orphasn for the zikir; and science aspect can be seen from the zikir package withmeasurable operational costs which can be varied depending on the social status of thecandidate and the number of votes needed.The costs of zikir package vary, and each has itsown consequencewhich is informed to candidate in advance.Key Words: spiritual councelor, candidate, zikir, magi, science, vote, religion.
Memenangkan Pasar Pembiayaan: Studi Kasus Strategi Bisnis PT. Armada Finance di Makassar Safriadi - Safriadi
ETNOSIA : Jurnal Etnografi Indonesia Vol. 2 No. 1 (2017)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v2i1.2955

Abstract

With the proliferation of finance companies, companies are always trying to be existed in the middle of business competition through various strategies to win the market without violating the relevant government regulation. This article aims to explore how to deal with financing breach agreement, the existing strategies applied by the company, and how these are related to the regulation of Bank Indonesia. The research findings indicate that as a profit organisation, PT. Armada Finance, apllies syariah principle on the basis of murabahah without violating the regulation of Bank Indonesia. Despite the fact that the transaction between the company and the customers is always pursued in accordance with the rules, in case of breach agreement which includes default, transfer of warranty, emblezzment of collateral, the completion is adjusted with the type of deviation and the risk resulted toward the company, without neglecting Islamic business ethics, as one of the uniqueness of this finance company. Various strategies have been applied by the company, not only those established institutionally, but also on the basis of individual creativity, and they are complementary in practice. As finance company is mushrooming and becomes more competitive, breakthrough related to strategies should always be improved and are in accordance with marke needs.
‘Ini Kan Bukan Bali’: Interaksi Antar-Kasta Masyarakat Transmigran di Desa Kertoraharjo, Kabupaten Luwu Timur, Sulawesi Selatan Anwar - Anwar
ETNOSIA : Jurnal Etnografi Indonesia Vol. 1 No. 2 (2016)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v1i2.1611

Abstract

To become Balinese is to become Hindu with all set of Hinduism and its social norms. This article is focused on the most visible and significant changes in the everyday interaction of Balinese in the transmigration area of Kertoraharjo. As transmigrants, they generally understand that there are 4 categories of Balinese caste (Brahmana, Ksatria, Waisya, and Sudra) and these still exist in Kertoraharjo. However, residential area makes a difference, the practical realities of caste in Kertoraharjo has shown significant changes. Bali coarse language (Bahasa Bali Kasar) has become their daily language, and Bahasa Indonesia is an alternative and casteless language used in every day interaction. For ‘Sudra Kaya’, Balinese names are avoided to eliminate caste identity.  The embodiment of caste is reproduced depending the arena and whether the interaction is horizontal or vertical. However, when it comes to rituals, the norms of caste is maintained as this is related to the transedental relations between human being and God, and any violation will result in karma. Any change in the embodiment of caste is legitimated in a phrase: ‘Ini kan bukan Bali’ (‘this is not Bali’).
‘Balia – Perayu Amuk Dewata’: Pengobatan Tradisional di Antara Modernitas dan Agama di Masyarakat Kaili Safrillah - Safrillah
ETNOSIA : Jurnal Etnografi Indonesia Vol. 2 No. 1 (2017)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v2i1.2960

Abstract

Balia is a traditional ritual which is potentially disappeared due to the development of modern health care and the influence of Islam. In fact, balia still exists in this ever changing world. Balia even attracts public attention when it was performed in the main stage of Festival Nomoni in 2016. Balia has become ‘the bridge’ between the history of Kaili and Bugis through Sawerigading. Balia is a symbolic expression of the relationship between human beings and their spiritual nature that was originated from belief system towards god (dewa) and spirit (roh) which control the object of nature. Balia can survive because of its efficacy to cure diseases even though it is economically quite expensive. The efficacy of balia seems to confirm the view that disease is a 'spiritual game', which is identified with idolatry (kemusyrikan). In the face of conflict with the teachings of Islam, Kaili residents use the strategy of 'cultural dialogue' by integrating elements and symbols of Islam in the implementation of the tradition of balia.

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