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Arty: Jurnal Seni Rupa
Published by Universitas Negeri Semarang
ISSN : 22527516     EISSN : 27218961     DOI : https://doi.org/10.15294/arty.v9i2
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Social Sciences Other
Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 261 Documents
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FORM AND MESSAGE OF ADVERTISING IN CENTRAL JAVA CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Nugraheni, Ekky
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i1.40282

Abstract

The purpose of this research to explain (1) how the form, structure, and theme Jelajah Jawa Tengah advertising CSR Djarum Foundation; (2) how is the message contained in the ads Jelajah Jawa Tengah CSR Djarum Foundation as works of visual communication. Data collection techniques used are observation, interview, and question form. This study used a descriptive qualitative research approach. Data collection techniques using observation, interviews and questionaires.Validation techniques using triangulation of source and triangulation techniques Technique of data analysis encompasses the reduction, withdrawal, and the presentation of the summary.The results of this research are as follows. First, shaped of Jelajah Jawa Tengah ads is video, structure of ads consists of 10 scene, the themes is a social theme. Second, there are verbal and non verbal messages in. The verbal messages conveyed through advertising want to show that in Central Java had a complete destination for sightseeing. Non verbal messages conveyed through ads browse Central Java indirectly those ads also want to exhibit a good image of the PT. To the community that PT. Djarum is very caring of the environment around. Advice that can be conveyed by the author is font type should be Arial, the duration is not too long, make the duration in 2 minutes, the selection of the actor must be younger and the ads format more completely
DESIGNING A TOURIST GUIDE BOOK FOR GEDONG SONGO TEMPLE IN SEMARANG REGENCY AS A MEDIA FOR TOURIST EDUCATION Krisnanto, Dimas Bayu
Arty: Jurnal Seni Rupa Vol 8 No 1 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i1.40283

Abstract

Gedong Songo Temple has many benefits in the field of knowledge, especially in the history of Gedong Songo Temple and the meaning of each temple. Given that aside from being a recreational media, it is hoped that Gedong Songo Temple tourism objects can be used as educational media. Later tourists can understand and bring appreciation to the Gedong Songo Temple. But the facts found, there is still a lack of communication media for tourists regarding information about the Gedong Songo Temple. This is evidenced by the limited media of tourists to get information about Gedong Songo Temple. The purpose of this study project is to design a media that is later expected to be able to provide information to tourists about Gedong Songo Temple. The work that will be designed as a tourist education media of Gedong Songo Temple is a media in the form of a guidebook. The book will be designed in the form of a combination of photography, infography, and text containing information about the history and meaning of each temple
ORNAMENTAL VARIETIES OF GEDONG SONGO SEMARANG TEMPLE AS A TYPEFACE DESIGN INSPIRATION Nugroho, Dany Prasetyo
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i2.40287

Abstract

In the era of modernization, the language of visual communication has a significant development. Visual communication devices have changed and moved with process capabilities and speeds are constantly updated, thus providing the convenience as well as challenges for the user by using these facilities in a timely manner. The discipline of Typography has an important role in determining a success of the art form of communication. Unfortunately, this discipline received less attention in the world of graphic design in Indonesia. As the response, the writer in the study project entitled "Decorative Variety at Gedong Songo Temple Semarang as Inspiration of Typeface Design" tries to contribute through typography work in the form of letters with decorative vines in Gedong Songo Temple Semarang as inspiration. The work is produced in the form of text letters and display letters and the application of it to various media and merchandise. From the whole process of design to the distribution of the work could be concluded that the authors are able to contribute through the design of typeface Gedong Songo to advance the world of typography of Indonesia and in the preservation of Indonesia's cultural heritage. expected through this project would inspire other designers to work as well as preserve the Indonesian cultural heritage, and can increase public awareness to participate in the preservation of Indonesian culture through their own way.
JAMBI COMMUNITY TRADITION AS THE INSPIRATION OF TEXTILE ART WORKS Adelya, Dina
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i2.40288

Abstract

This study project raises the issue of Jambi people's cultural tradition with the rapid development of technology, enabling a change of cultural values. Jambi cultural traditions can be seen from the cultural elements of living equipment systems include traditional traditional dress and economic system covering the livehood of batik and hunting by the Suku Anak Dalam. Then the problem is the author embodied into the form of textile art with visualization of the imagination of the author using textiles, yarn and beads. The work made through the process of searching the source of ideas and references by visiting the museum of Negeri Jambi and Seberang Jambi City, make, move the sket to the fabric, sew patchwork in the end by adding details using threads and beads. The resulting work has a variety of sizes 100 cm x 150 cm and 50 cm x 75 cm. the author produces textile artwork that has a texture impression that can not only be seen but also can be felt with hand touch.
PROMOTION DESIGN OF GRIYA BATIK BROTOSENO, SRAGEN DISTRICT Sanjaya, Rangga Tri
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i2.40291

Abstract

Griya Batik Brotoseno is the oldest batik central in Kliwonan village. It is established since 1974 by Mr. H. Suprajan with an address in Kuyang, Kliwonan village, Masaran sprouts, Sragen district, Central Java. The effective and efficient Batik Brotoseno for promoting and boosting sales so Batik Brotoseno can survive in stiff competition. Promotion media designing methods is conducted by analyzing, target audience, then find an idea and consult with the client, and then for the production process are preparing tools, sketching, promotion media designing, printing and prototyping the works, and determining the placement or media targets. Promotion media is designed by improving the exist media such as brochure, bill, stationery set, kemasan and adding merchandise. In promotion media is applied of visual elements of batik flora and fauna motives were lifted by Griya Batik Brotoseno.
WEBSITE DESIGN FOR DREAM SHOE PROMOTION Kurniadin, Rohmad
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i2.40292

Abstract

Nowadays, the field of business and trade is heavily influenced by the development of information technology, especially in Internet use. With Internet capabilities that can transmit various forms of data such as writing, graphics, images, sound, animation, or even video, many businesses are utilizing this technology by creating a website to promote their business. Marketing by using websites is more efficient and relatively inexpensive compared to conventional methods that require high costs. Dream Shoe, one of the local businesses that provides unique fashion handmade shoes made in Indonesia can utilize this condition to expand the reach of its promotional area by adding a website as one of their promotional media. Website creation can be utilized by the Dream Shoe as a promotional media in the form of information provider about the product owned by Dream Shoes, the website can also serve as an online sales media so that interested people who want to Buy product Dream Shoes can directly buy it through the website without having to come to the store.
PROMOTION MEDIA OF "SNOW" DRINKING WATER Andrianto, Teguh
Arty: Jurnal Seni Rupa Vol 8 No 2 (2019): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v8i2.40294

Abstract

The purpose of this research to produce a promotional media design in the form of pamphlets, uniforms, vehicles, merchandise, stationary sets, company profiles, website design and x-banner for drinking water in SNOW brand packaging in Semarang The design of this promotional media through the stages of the work process with a sequence of preliminary processes which includes the search for ideas, setting the goals of the work, data collection, SWOT analysis, setting the concept of work, and media selection. The pre-production process includes the preparation of tools and idea-seeking strategies. Production includes rough sketches, vectorization, design refinements, advisory counselors and client consultations, and final art. Presentation of works includes printing and exhibition. In the design of promotional media, work analysis is carried out to produce a good promotional media design. The analysis of the work includes several aspects including technical aspects, aesthetic aspects, and communication aspects. By designing promotional media works, it works to increase brand awareness of SNOW bottlenecks in the eyes of consumers, so that it can influence consumers to consume SNOW products. Suggestions that can be put forward, the design of this promotional media can be realized, so as to increase brand awareness and introduce its products on a broader scale
DEWARUCI BOARD GAME DESIGN AS A WAYANG INTRODUCTION MEDIA FOR CHILDREN 10-12 YEARS OLD Dewi, Fajrina Cahya
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v9i2.40296

Abstract

Wayang is one of the artistic heritages that contains various good teachings in life. But now, there are many young generation forgets about wayang, and don't even know it. Watching Wayang Shows all night long is hard for children, that's why an alternative media are made in the form of games that can be played by children to introduce Wayang characters..The process of working in designing board games includes: (1) Pre-Production, including data collection, goal setting, concept determination, (2) Production, including content design, sketching, digitization, layouting, and printing (3) Post Production. This study project has produced a dummy board game theme about Dewaruci, where in the game, the theme of characters and stories of Dewaruci can be introduced to children. The work of the study project is expected to help children to get to know the noble artistic heritage. In addition, this work can be a motivation and inspiration for other creators who create works with archipelago content.
ADVERTISING DESIGN FOR ACCESS STUDIO Aziz, Ahmad Abzal
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v9i2.40297

Abstract

Access Architect is an architectural design studio in Semarang, which was founded in 2016. As a company that is still relatively new, Access Architect faces competition from companies that have been engaged in this field before. But there is no promotional media with visual standardization that supports building and enchancing company image. On the other hand, the presence of promotional media is important because it directly relates to clients and remembers Access Architect as a company that is still relatively new. The design of promotional media created for Access Architect includes company profile and portfolio catalog, corporate identity applications, animated videos, and slider website. The manufacturing process is done by manual and digital techniques using Corel Draw and Adobe After Effects applications. The process of designing this promotional media goes through several stages of the work process, namely the preliminary process, pre-production process, the production process, and the post-production process. With the design of promotional media it is expected to help introduce Access Architect in the community, expand the marketing area, and improve the image of the company in order to compete with the competitors.
MOTION GRAPHIC ADVERTISING FOR LIL HAJJ WAL UMROH PROMOTION Regar, Ahmad Rokhi
Arty: Jurnal Seni Rupa Vol 9 No 2 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v9i2.40327

Abstract

Dewangga Lil Hajj Wal Umroh in the face of market competition, requires a promotional media with a high level of appeal for its target segmentation, and is able to represent the theme of the pilgrimage properly. Therefore we need a promotional media in the form of Motion Graphic ads. The design of this promotional media advertisement aims to create a promotional media in the form of Motion Graphic advertisement for Dewangga Lil Hajj Wal Umroh, with a persuasive message to increase Dewangga Lil Hajj Wal Umro's customers. The method of making the work of this study project includes five stages: (1) Preparatory / Prelimenary (Research of the Client, Determination of the target audience, and placement of the media); (2) Funding (Material, production, display); (3) Pre Production (Selection of production equipment, making concep art, making storyboards); (4) Production (Creating character assets and environments, moving objects / animatting, dubbing and sound effects, audio and video editing); (5) Post-production (DVD burning, exhibition). The results of this study project were two Dewangga Lil Hajj Wal Umroh Motion Graphic Ads. Work I has a duration of 1 minute 10 seconds with 9 scenes. Work II is 43 seconds long and has 10 scenes. Both of these advertisements have 1280 x 720 px video format.

Page 16 of 27 | Total Record : 261

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