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Arty: Jurnal Seni Rupa
Published by Universitas Negeri Semarang
ISSN : 22527516     EISSN : 27218961     DOI : https://doi.org/10.15294/arty.v9i2
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Social Sciences Other
Arty: Jurnal Seni Rupa focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 261 Documents
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INFOGRAPHIC E-BOOK DESIGN AS AN INFORMATION MEDIA FOR MOUNTAIN ROWO TOURISM IN PATI DISTRICT Mustain, Ulin Ni’am
Arty: Jurnal Seni Rupa Vol 9 No 1 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The purpose of this project is to produce an infographic e-book that can be used as an educational medium for people who will visit or have visited the Waduk Gunung Rowo. This infographic e-book design method goes through several stages of work in sequence: pre-production process, production process, and post-production process. The design of this infographic e-book produces works such as: front cover, daftar isi, apa sih waduk gunung rowo itu, sejarah Waduk Gunung Rowo, fungsi Waduk Gunung Rowo, ada apa aja di Waduk Gunung Rowo, peta dan rute ke Waduk Gunung Rowo, Rowo Fact!, informasi penting saat ke Waduk Gunung Rowo, and back cover. The final product of Waduk Gunung Rowo infographic e-book has a flat design style that emphasizes a simple style of layout and color so that it is easily understood by the reader. The design of the tourism infographic e-book of Waduk Gunung Rowo is an effort to provide information to visitors, such as information about history, reservoir function, interesting spots, and so forth.
POP UP BOOK DESIGN AS AN INTRODUCTION MEDIA ABOUT PROFESSION FOR EARLY CHILDREN Widhiastuti, Reni
Arty: Jurnal Seni Rupa Vol 9 No 1 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The purpose of this project is to produce a pop-up illustration book design that serve as educational media for the introduction of a variety of professions for children. The media used are digital print on hardcover paper for cover and Ivory 230 gsm paper for book contents. The technique of work is done starting from making storyboards on HVS paper, then making sketches and coloring digitally to then be printed and formed pop up pages manually. Each completed pop up page is then put together to be bound into a book. The work process includes: (1) Idea Search, (2) Goal Setting, (3) Analysis of Target Audience, (4) Pre Production, covering content design, character drawing, storyboard design, (5) Production, including sketches and pop up designs , coloring, giving text, pasting and finishing, (6) Post Production. In making the entire work pay attention to the elements and design principles. The work produced is a pop up illustration book of types of professions with a size of 20cm x 18cm. Characteristics of illustrated works created using a cartoonal approach.
2-DIMENSIONAL ANIMATION DESIGN AS A HANPAINTED GOODS LIPCRAFT PROMOTION MEDIA Mufida, Mey Imaniar
Arty: Jurnal Seni Rupa Vol 9 No 1 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The aim of this project is to produce 2-dimensional animation as a promotional medium for Lipcraft Handpainted Goods. 2-dimensional animation was chosen to promote because using animation can be more attractive than static ads. This 2-dimensional animation design method goes through several stages, namely 1) the pre-production stage, 2) the production stage, 3) the post-production stage. This 2-dimensional animation design is informative, forming or creating awareness about existing Lipcraft Handpainted Goods products to the audience. This animation as a whole uses a cartoony style by highlighting the uniqueness of the Lipcraft Handpainted Goods products according to the USP, namely the product colors that show a feminine and cheerful impression. This 2-dimensional animation is published using social media Instagram and Youtube. The results of promotions through Instagram and Youtube get good insights.
BADUT SEBAGAI SIMBOL PERILAKU MENYIMPANG PADA KEHIDUPAN SOSIAL DALAM SENI LUKIS Ertana, Anon
Arty: Jurnal Seni Rupa Vol 1 No 1
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Tujuan dalam pembuatan proyek studi ini yaitu 1) Mengekspresikan ide, gagasan mengenai kehidupan sosial khususnya budaya perilaku menyimpang di Indonesia melalui simbolisasi badut. 2) Menghasilkan karya seni lukis yang bersubjek badut dalam gaya surrealistik. Bahan dalam pembuatan karya lukis ini yaitu kanvas, spanram, plamir, cat kayu, cat minyak, bensin dan oil painting. Alat yang digunakan dalam berkarya seni lukis ini yaitu kuas, palet, pensil, karet penghapus, kain lap atau tisu dan pisau pallet. Teknik berkarya seni lukis yang digunakan yaitu sapuan kuas yang pewarnaannya dilakukan secara langsung pada bidang kanvas. Proses penciptaan karya lukis dalam proyek studi ini melalui tahapan-tahapan di antaranya pencarian ide, persiapan, dan visualisasi. Gaya lukisan yang dihasilkan adalah surrealistik dengan simbolisasi badut sebagai ikon utama dalam bentuk dan karakteristik sebagai pengungkapan perilaku menyimpang seperti orang yang suka berhutang, hidup yang egois, politik yang rakus, kejahatan terhadap anak-anak, masa lalu yang buruk, lupa akan kewajiban, janji yang tak terealisasikan, membuli orang lain, dan mafia suap. Gaya surrealistik diungkapkan dalam wujud-wujud yang tidak proporsional antara berbagai subjek dan penggunaan subjek-subjek pendukung yang tidak ditemukan dalam kehidupan nyata.
KREASI KOMIK DIGITAL BAWANG MERAH DAN BAWANG PUTIH SEBAGAI MEDIA PENDIDIKAN KARAKTER UNTUK ANAK SEKOLAH DASAR Ikhtiaroh, Nur
Arty: Jurnal Seni Rupa Vol 1 No 1
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Pendidikan karakter merupakan salah satu pendidikan yang dianggap penting bagi anak. Keberhasilan pendidikan karakter akan menentukan bagaimana karakter anak akan terbentuk pada usia dewasa. Untuk menunjang pendidikan karakter yang baik perlu adanya media untuk pendidikan karakter. Kreasi komik digital Bawang Merah dan Bawang Putih berfungsi sebagai salah satu media Pendidikan karakter. Cerita rakyat Bawang Merah dan Bawang putih merupakan salah satu cerita rakyat yang memiliki pesan moral tentang karakter anak yaitu Bawang Merah yang memiliki karakter buruk dan Bawang Putih yang memiliki karakter yang baik akan mendapatkan balasan yang sesuai. Komik “Bawang Merah dan Bawang Putih” dibuat melalui tahapan pembuatan storyboard, sketsa, lineart, pewarnaan, dan pemberian teks. Gaya gambar pada komik ini adalah kartun sesuai dengan selera anak-anak. Untuk menambah daya tarik untuk anak-anak komik ini juga dibuat menggunakan warna-warna cerah. Kreasi Komik “Bawang Merah dan Bawang Putih” diharapkan dapat menjadi salah satu media pendidikan karakter yang disukai anak-anak
KREASI GAMBAR ILUSTRASI TEKNIK DIGITAL PADA BUKU DOA SEHARI – HARI UNTUK ANAK USIA DINI Wardani, Muhammad Ramdhan
Arty: Jurnal Seni Rupa Vol 1 No 1
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Doa sehari – hari adalah doa-doa pendek yang digunakan dalam berkegiatan sehari-hari yang merupakan doa-doa yang diperintahkan oleh Allah dan Nabi kita Muhammad SAW. Untuk itu sangat penting ditanamkan kepada anak-anak usia dini agar terbiasa selalu berdoa dalam setiap memulai sesuatu dalam kehidupan sehari-hari. Buku do’a bergambar merupakan media yang bersifat sederhana, mudah, jelas, dan memiliki daya tarik bagi anak-anak untuk membacanya. Buku do’a bergambar dapat menjadi media belajar dan menghapal yang menarik karena disertai ilustrasi gambar yang menarik dan disertai teks. Perancangan menggunakan teknik digital dimana teks dan ilustrasi yang dipadupadankan secara baik dengan memper-timbangkan prinsip-prinsip desain. Karya proyek studi ini sudah menghasilkan sebuah karya ilustrasi dalam bentuk (dummy) buku doa bergambar yang berjudul “ Kreasi Gambar Ilustrasi Teknik Digital Pada Buku Doa Sehari – hari Untuk Aanak Usia Dini “. Bertujuan menarik minat anak-anak usia dini untuk membaca dan menghapal doa- doa sehari-hari. Buku ini juga diharapkan dapat memberikan inspirasi dan motivasi kepada ilustrator lain untuk menciptakan karya dalam bentuk buku cerita dengan pemilihan tema yang berbeda dan lebih kreatif serta bervariasi lagi.
ANALYSIS OF POSTER REDESIGN EFFECTIVENESS AS A PROMOTIONAL MEDIA Utami, Athika Dwi Wiji
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

This study aims: (1) to analyze the effectiveness of posters before and after being redesigned as a promotional media from the aspects of the EPIC Model; and (2) comparing two paired samples in the form of the same sample group with two different measurements in assessing the effectiveness of posters before and after redesign as promotional media. This research approach is descriptive quantitative and comparative. The sample for this test was 60 respondents from students of the Visual Communication Design study program at UNUSIDA Class of 2017 to 2019. The research sampling technique was random sampling. The data were analyzed using the EPIC Model analysis method through distributing Likert scale questionnaires. In addition, a paired comparison test was conducted using the Paired t test with the help of SPSS. The results of the study included: (1) poster media before redesign was declared quite effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 3,2; (2) poster media after redesign is declared effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 4,1; (3) based on the four dimensions of Empathy, Persuasion, Impact, and Communication, there is an increase in the value before redesign from 3,2 to 4,1 after the redesign; and (4) media effectiveness can be increased through the use before and after poster redesign
LOGO REDESIGN AND PACKAGING OF RUMAH USAHA AL FITRAH Arif, Sonhaji; Satrio, Putra Uji Deva
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

Sidoarjo as a city of Indonesian Small Business Enterprises has a total of 248,306. The large number makes the business climate in Sidoarjo quite competitive. Building a product identity begins with creating a logo as the unique identity of the product. The existence of an identity will make it easier to identify the product on the market. In order to facilitate product identification, product packaging design is also needed. Designing logos and packaging designs is the initial stage to build brand awareness, market awareness of product identity. This study uses a qualitative method by taking a case study of the Rumah Usaha Al Fitrah with its product brand Al Fitrah Kuliner. Using financial results data and interview data to analyze the effect of logos and packaging designs on increasing income. Based on data from the financial reports for the month of June there was an increase of 13.05%, in July there was an increase of 3.69% and in August there was an increase of 19.52%. The results of the interview show several criteria that make consumers interested in the new look of Al Fitrah Kuliner. The attractiveness of logos and packaging designs is seen as quite attractive and seems to be selling quality products. Supported by marketing stands and banners make the promotion of Al Fitrah Kuliner products more professional. The attractiveness of logos, packaging design and promotional media is one of the factors that influence consumer buying interest in products.
POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra
THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY Pratiwinindya, Ratih Ayu; Rafinda, Ascariena; Rebowo, Tjatur; Triyanto, Triyanto
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.

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