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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

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Articles 17 Documents

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Search results for , issue "Vol.6, No.3, Juli 2017" : 17 Documents clear

Peningkatan Penjualan Produk Brem Bali Dewi Sri pada PT Hatten Bali berdasarkan Strategi Segmenting Targeting dan Positioning di Bali PUTU WIDHIANTI LESTARI; MADE ANTARA; DEWA AYU SRI YUDHARI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Increased sales of Dewi Sri (a brand of Balinese Rice Wine Product) at PT Hatten Bali based on Segmenting Targeting and Positioning Strategies in Bali The era of globalization results in increased business competition thus causing fluctuations in sales of products of Balinese rice wine of Dewi Sri that already experienced by PT Hatten Bali. The strategies that should be reinforced in the face of intense competition, the company should apply the strategies of segmenting, targeting and positioning. The study aimed to identify and categorize groups of buyers based on their characteristics, to select one segment of the potential market to enter, and to establish and to communicate the main benefits that differentiate the company's products with other products in the market. The research applies quantitative descriptive method by approaches of cluster analysis, crosstab, Multi Dimensional Scaling, and Correspondence Analysis which used primary data of 135 respondents. The research showed that the potential segment as target market of Balinese rice wine products of Dewi Sri which will be produced by PT Hatten Bali was the segment 1 by the segment percentage size of 63,0% compared to segment 2 (14,8%) and segment 3 (22,2%). Balinese rice wine product positioning has the advantage on product diversification and promotion attributes that differentiate it from its competitors (Eagle, Gwan Gwan Hoo, and Rice Bird) based on consumer perceptions. Therefore, PT Hatten Bali needs to create a unique product feature that is expected to increase sales of Balinese rice wine products of Dewi Sri.

Analisis Risiko Usahatani Salak Organik di Desa Sibetan Kecamatan Bebandem Kabupaten Karangasem I GUSTI AYU AGUNG DEWI MAHAYANI; I KETUT BUDI SUSRUSA; I WAYAN BUDIASA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Risk Analysis of Zallaca Organic Farming in Sibetan Village Subdistrict Bebandem Karangasem Regency Sibetan village is a development center of zallaca organic farming in subdistrict Bebandem, Karangasem regency. The problems that have been faced by zallaca organic farming like a fluctuation of production and commodity prices, thus indicating the risk that must be faced by the farmers related to production and the selling price of the commodity in the market. If production and price has a risk, it will affect to the farmers income. This study aimed to analyze factors that affect the income of farmers in zalacca organic farming, analyze the production risk, price risk and income with a risk. The research method used quantitative analysis.The result showed the factors that affect the farmers income of zallaca organic farming in Sibetan Village are the land area. The research shows the average farming costs incurred by Rp 2.784.050,78 farming per hectare, while the average total revenue obtained by Rp 9.493.215,20 per hectare, thus obtained the average income of zallaca organic by Rp 6.709.164,27 per hectare. The coefficient variation in production is 0,50 which means the production of zalacca organic in Sibetan village has a low risk, the value of the coefficient variation in price is 0,11, which means the price or organic zallaca commodity in Sibetan village has a low risk, and the coefficient variation income is 0,55 means that farm income zalacca organic at Sibetan village has a low risk.

Peran Modal Sosial dalam Membangun Jejaring Pemasaran Formalin Nabati dari Tanaman Lamtoro Berbasis Kelompok Tani (Kasus di Kelompok Tani Werdi Gopala Desa Pucaksari, Kecamatan Busungbiu, Kabupaten Buleleng, Bali) NI KETUT GAYATRI ADE PRATIWI AD; WAYAN SUDARTA; NI WAYAN SRI ASTITI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The role of social capital in the Werdi Gopala Farmer Group has not been maximally carried out in developing the network of plant formalin marketing, so it needs to be studied by using trust, social network, social norm, and cooperation. The purpose was to determine the role of social capital in building a marketing network of formalin of lamtoro plant and to find out the obstacles encountered in plant formalin market. This research was conducted in the Pucaksari Village, Busungbiu Sub-District, Buleleng Regency, Bali. The findings showed that the role of social capital in establishing farmer group-based marketing network of plant formalin in the case of Werdi Gopala Farmer Group of Pucaksari Village is classified in the medium category. The role of each indicator of social capital is the role of trust classified in good category. The role of social networks is categorized very poor. The role of social norms is classified as moderate category. The role of cooperation is classified as moderate category. The main obstacle faced by the farmer group in marketing plant formalin is technical aspect which covers condition of equipment that is not productive. The second constraint is from the economic aspect which includes the lack of capital to purchase the equipment used to produce plant formalin, and the absence of plant formalin marketing from the farmer group. Suggestions that can be given is that by improving social network by coaching farmer group to use printed media and social media to market formalin plant assisted by the agricultural extension or students in their community service in Pucaksari Village, increasing cooperation with company in agriculture, adding equipments to produce formalin plant and increasing the capital by submitting a proposal to the government to get equipments or capital aids.

Motivasi Anggota Kelompok Tani dalam Membudidayakan Tanaman Cabai (Kasus pada Kelompok Tani Catur Amerta Sari, Banjar Pura, Desa Sebudi, Kecamatan Selat, Kabupaten Karangasem) I GEDE WAHYU WIDIARTHA; I GEDE SETIAWAN ADI PUTRA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Motivation of Farmers’ Group Members in Chili Plant Growing (The Case of Farmers’ Group of Catur Amerta Sari, Banjar Pura, the Village of Sebudi, Sub-District of Selat, Karangasem Regency) Cultivation of chili plants is conducted by members of the Farmers’ Group of Catur Amerta Sari, Banjar Pura, the village of Sebudi, certainly based on the high intrinsic and extrinsic motivation of the members of farmers’ group. Under these conditions, the purpose of the study was to determine the level of intrinsic and extrinsic motivation of the farmers’ group members of Catur Amerta Sari in Banjar Pura, the village of Sebudi in cultivating chili, and to find out the more influential motivation in influencing the members of Farmers’ Group of Catur Amerta Sari in the cultivation of chilies. The data in this study were obtained through interviews and observation methods, which were then analyzed using qualitative descriptive methods.The research results showed that the intrinsic motivation is classified into higher category with achieving an average score of 4.17 and the extrinsic motivation is classified into high category with achieving an average score of 4.00. The more dominant influential motivation was the intrinsic motivation. This is due to most of the Catur Amerta Sari’s Farmers still cultivate chili plants in order to meet the needs of its physiology. The agricultural extension agents must coordinate the pest and disease control that still often attack the chili plants. The government is expected to provide support of agricultural production facilities and new innovations that can reduce the problems faced by the members of farmer groups.

Evaluasi Dampak Program Optimalisasi Lahan (OPLA) dalam Budidaya Padi di Subak Selasih Desa Puhu Kecamatan Payangan Kabupaten Gianyar I MADE PROMETEO SEPTIA CAHYADI; I GEDE SETIAWAN ADI PUTRA; A.A.A. WULANDIRA SDJ
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Evaluation of the impact of the Land Optimization Program (OPLA) in Rice Cultivation at the Selasih Subak of Puhu Village, Sub-District of Payangan, Gianyar Regency Population in Indonesia keeps growing with growth rate around 1,38 per year. In the last two decades, the increase rate in national food production was unable to compensate the increase rate in food needs. This reflects in increase of food product import such as rice, corn and soybean. Optimization of agricultural land is an attempt to boost the utilization of agricultural land resources into farming lands for crops, horticulture and plantation through improvements and increase of land carrying capacity. The aim of the research is to identify the program impact evaluation on the course of Special Attempt "Upaya Khusus (UPSUS)" program particularly Land Optimization "Optimalisasi Lahan (OPLA) in Subak Selasih about the impact of OPLA program in terms of technical, economical and social aspects. The research was conducted in Subak Selasih, Puhu Village, Payangan District, Gianyar Regency. Population in Subak Selasih is 73 people. Sample selection uses simple random sampling. Respondents are 42 people. The result of the research showed that technical impact is in well category with achievement score of 3,86, economical impact is in medium category with achievement score of 3,31 and social impact is in well category with achievement score of 3,69. Based on the research result of land optimization program impact evaluation, members of community need to continue the OPLA program, use more organic fertilizer to minimize costs and interact with other farmers to gain knowledge.

Strategi Pengembangan Program Kawasan Rumah Pangan Lestari (KRPL) pada Kelompok Wanita Tani Karya Harum di Desa Karang Sidemen, Lombok Tengah BAIQ RIA ASKINA; I WAYAN WINDIA; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Region Development Strategy for Sustainable Food Houses Program (KRPL) on Women Farmers Group Karya Harum Village of Karang Sidemen Central Lombok Regency KRPL program is the concept of optimizing the use of yard area with a variety of crops, livestock and fish in one area.The research objective was to determine the internal and external factors and determine the development strategy KRPL program in the village of Karang Sidemen.The results of the analysis of internal factors Karya Harum group: a) the power (the availability of nurseries and mastery of technology is the most influential factor) b) weakness (the education background of KWT management is still a major factor of group weakness). External factors: a) the opportunities (the presence of a certain partner is an important factor) b) threats (the weather conditions are a threat within KRPL program development).Based on SWOT analysis, there are development strategies: a) SO strategy that is revitalizing the village seedlings (KBD) and strategy to maintain the partners, b) WO strategy is the strategy of increasing the quantity of cultivation of plants and training strategy of product development of the product of the yard, c)ST strategy namely water and hydroponics harvesting technology extension strategies to the group, d) WT strategy is stimulant strategy. Priority of strategy can be done by reviving the KBD and maintaining partners.

Hubungan Faktor Sosial Petani dengan Penerapan Teknologi Budidaya Padi Hibrida di Kecamatan Pulung Kabupaten Ponorogo DESYTA YUVITASARI SAPUTRI; I DEWA PUTU OKA SUARDI; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Relationship of Social Factors of Farmers with Application of Hybrid Rice Cultivation Technology in Pulung Sub-Distrct of Ponorogo Regency Hybrid rice is a new innovation in agriculture. In its development as an innovation in agriculture, farmers must understand first about how to cultivate hybrid rice because sometimes farmers do not understand how to cultivate hybrid rice properly and correctly. The process of understanding in the implementation of a new innovation by farmers in farming depends on the social factors. This study aims to identify the level of social factors of farmers, to identify the level of application of hybrid rice cultivation technology, and to find out the relationship between social factors with the application of hybrid rice cultivation technology in the Sub-District Pulung of Ponorogo Regency. Sampling was conducted by saturated sampling method. Data analysis method used is descriptive analysis and rank spearman correlation analysis. The result of descriptive analysis shows that the level of social factor of farmers was in the low category with the achievement score of 1.56, while the application level of hybrid rice cultivation technology in Pulung Sub-District was in the medium category with achievement score of 1.96. The result of correlation analysis showed a strong relationship between the social factors with the application of hybrid rice cultivation technology by the correlation value of 0.837 ** positive direction of the confidence level at 99%. This means that the higher the level of social factors of farmers, the higher the application level of hybrid rice cultivation technology.

Analisis Faktor-Faktor yang Menentukan Kepuasan Kerja dan Loyalitas Karyawan (Studi Kasus di Perusahaan Kopi PT Golden Kirrin Internasional, Kabupaten Badung) DESMAN ARIANTO SITINJAK; GUSTI AYU OKA SURYAWARDANI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Analysis the Factors that Determinate Employee’s Job Satisfaction and Loyalty (The Case at Company’s Coffee by Golden Kirrin International, Badung Regency) This research aims to analyze the factors that determine the job satisfaction and employee loyalty in PT Golden Kirrin International. The research was conducted in the agro-tourism company PT Golden Kirrin International, Badung Regency, Bali Province, with 109 respondents interviewed. The data were analyzed by exploratory factor analysis using SPSS. The results showed that job satisfaction and loyalty of employees of PT Golden Kirrin International supported by three factors, namely: social factor with the indicators are: motivation, the attitude of the leadership relationship led to the employee, employee relations with employees, work space, and punishment. Salary/wage factor with the indicators are: salaries/wages, allowance (Tunjangan Hari Raya), bonuses, job description, holidays, and reward. Work assurance factor with the indicators are: job security and safety assurance. The result of the assessment employee loyalty was analyzed from three indicators showed an excellent result, employees are very satisfied with company’s and employee’s performance and employees are very loyal to the company PT Golden Kirrin Internasional. The advice that can be given on the result of this study to PT Golden Kirrin International is that the leadership of PT Golden Kirrin International must maintain the level of satisfaction and loyalty of its employees, especially in the social and salary/wage factors. Because these factors are very significant impact on the achievements that have been set by the company. As for, the work assurance factor corporate leaders still have to pay attention, because this factor supports the creation of the welfare of the employees working.

Realisasi Bantuan Rehabilitasi Jaringan Irigasi Tersier kepada Subak (Kasus Program UPSUS PAJALE di Subak Margasengkala, Desa Bedulu, Kecamatan Blahbatuh, Kabupaten Gianyar) I MADE WIRA ADI KESUMA; I DEWA PUTU OKA SUARDI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Realization of the Tertiary Irrigation Rehabilitation Aid To Subak (A Case of UPSUS PAJALE Program at Subak Margasengkala of Bedulu Village, Blahbatuh Sub-District, Gianyar Regency) Rehabilitation of the tertiary irrigation network is one of the assistance of the special effort program (UPSUS) to increase the rice-paddy, corn and soybean productions (PAJALE) in realizing food self-sufficiency for three years from 2015-2017. The study aims to determine the conditions of irrigation networks before and after obtaining aid, aid proposal procedures, and suitability between proposals of assistance with those received by Subak. The research was conducted in Subak Margasengkala, Bedulu Village, Blahbatuh Sub-District, Gianyar. The selection of the research location was done by purposive sampling. Respondents in the study were 37 people, consisting of 34 farmers, a chief of irrigation system of pekaseh, an agricultural extension agent, and a respondent of the Gianyar Regency Agriculture Office.The results showed that the condition of Subak Margasengkala irrigation network was damaged along 200 m. Procedures for obtaining the aid is by submission of requests for aid to the department of agriculture in the form of a proposal. The realization of the rehabilitation of tertiary irrigation networks in Subak Margasengkala was not in accordance with what had been proposed, the proposed irrigation network to be rehabilitated was along 200 m, with the required funding of Rp.103,000,000, but in its realization it was only for 116 m with funds received of 23 million Rupiahs.Based on the findings of the study, it is suggested to the government to continue to provide assistance until the Subak or irrigation organization is able to independently overcome the problem of irrigation network damage. In addition, the farmers should be willing and able to work together in self-help in order to independently overcome the problem of damage to the irrigation network.

Analisis Sistem Agribisnis Padi Sawah di Kawasan Ekowisata (Studi Kasus Subak Sembung, Desa Peguyangan, Kecamatan Denpasar Utara) LISTIANA DEWI; DWI PUTRA DARMAWAN; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Analysis of Wetland Rice Agribusiness System in Ecotourism Area (A Case Study of Subak Sembung, Peguyangan Village, District of North Denpasar) The existence of subak land conversion in Denpasar City causes Denpasar Mayor to issue a policy to protect rice fields through development of Green Open Zone, especially rice fields for ecotourism purposes. Subak Sembung is a subak that becomes ecotourism area in the middle of the town. It is necessary to do research to analyze the system of wetland rice agribusiness in an ecotourism area. The purpose of this study was to determine the system of wetland rice agribusiness, profits and feasibility of rice field farming, as well as obstacles in the development of rice farming in Subak Sembung. The method used was qualitative descriptive analysis and quantitative descriptive analysis in the form of cost analysis, income, as well as analysis of revenue and cost balance. The results showed that upstream agro-industry subsystem, farming system, downstream agroindutrial subsystem, and supporting institution subsystem had a good relation. There is a special support institution (Subak Sembung ecotourism manager) that provides additional ecological and economic value through the sharing of the results of ecotourism management. The farmers did not receive a direct share of the management of ecotourism, but the farms earned a profit of Rp. 6,996,784.20 / ha, as well as the revenue and expense of 2.88. Obstacles faced by farmers were in the form of labor shortage of rice field tractor and pest insulation aphis. The conclusion of the research is the system of wetland rice agribusiness in Subak Sembung has been running quite well, rice farming is able to gain profits and said feasible to run in the future, and farmers experience barriers in the management of the farm.

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