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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 672 Documents
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Peranan Kolektor Keliling terhadap Kepuasan dan Loyalitas Nasabah di Lembaga Perkreditan Desa Pakraman Renon WAYAN DISNUYANA; I MADE SUDARMA; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Role of Collectors in Increasing Customer Satisfaction and Loyalty in Pakraman Village Credit Institution, Renon Pakraman Renon Village Credit Institution (LPD) was only able to attract as many as 21.7% clients until September 2018. In addition, there is increasing competition between financial institutions in the village. Therefore, LPD Pakraman Renon is trying to be more proactive in managing its market and optimizing its service system, one of which is by attracting customer interest. This study aims to determine the role of mobile collectors in customer satisfaction and loyalty toward LPD Pakraman Renon. The number of samples in this study were 80 respondents. Data collection was carried out by interviewing, distributing questionnaires, and through literature study. This research uses descriptive analysis techniques and SEM-PLS analysis. The results show that (1) collector service quality has a significant effect on customer satisfaction at LPD Pakraman Renon, (2) satisfaction has a significant effect on customer loyalty at LPD Pakraman Renon, (3) collector service quality has no effect on customer loyalty at LPD Pakraman Renon, (4) collector service quality has a significant effect on customer loyalty through satisfaction as a mediation at LPD Pakraman Renon. The management of LPD Pakraman Renon should improve the quality of collector services in order to improve customer satisfaction.
Analisis Strategi Pemasaran Edamame (Studi Kasus di UD.Lanusa, Denpasar) FARIHA AMSA; RATNA KOMALA DEWI; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Edamame Marketing Analysis (Case Study at UD. Lanusa, Denpasar) UD. Lanusa is one of the edamame suppliers in Bali that are supported by Dinas Pertanian Bali. UD. Lanusa located at Jalan Bypass Ngurah Rai No.174, Padang Galak, Sanur. The marketing areas of UD. Lanusa are Denpasar City and Badung Regency. UD. Lanusa aims to expand the marketing of edamame and reach the sales target of 100.00% with an average of 364.20 tons per year. However, UD. Lanusa could not achieve the target. SWOT analysis is the appropriate method to get the right marketing strategy. The result of this research shows that there are internal and external factors affecting edamame’s market of UD. Lanusa. There are eight strategies suggested from SWOT analysis. These alternatives give solutions based on internal and external factors that arise during the research process. It is recommended that UD. Lanusa maintains the quality of its edamame products, maximize variation and give a special design or logo on the packaging, review potential market areas, train employees to be able to use technologies such as the internet so they could promote edamame easily, and borrow the capital.
Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali PUTU ASRI CIPTA LESTARIANI; NYOMAN PARINING; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.
Pengaruh Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Anggota Koperasi Sangosay Cabang Ruteng Kabupaten Manggarai Provinsi Nusa Tenggara Timur MARIA IRMAYANTI DOSOM; I G A A LIES ANGGRENI; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effect of Service Quality on Satisfaction and Loyalty of Members of the Sangosay Cooperative, Ruteng branch, Manggarai Regency, East Nusa Tenggara Province The a cooperative is a business entity that is formed together with the principle of kinship. One type of cooperative that is of interest to people in Indonesia is the Savings and Loans Cooperative or credit cooperative. One of the savings and loan cooperatives in Indonesia is the Sangosay Cooperative, Ruteng branch, Manggarai Regency, East Nusa Tenggara Province. Service quality is an important thing that must be considered in advancing cooperatives. This study aims to analyze the effect of service quality on satisfaction and loyalty of members of the Sangosay Cooperative, Ruteng branch, Manggarai Regency, East Nusa Tenggara Province. Respondents in this study were members of the Sangosay cooperative, Ruteng branch who visited the Sangosay cooperative. The number of samples is 99 respondents obtained based on the accidental sampling method. The model was designed based on the Structural Equation Modeling (SEM) approach based on Smart PLS version 3.0 which was analyzed using a computer program. The results showed that the service quality faktor significantly affected the satisfaction of the members of the Sangosay cooperative, Ruteng branch (p = 0.000), the service quality faktor has a significant effect on the loyalty of members of the Sangosay cooperative, Ruteng branch (p = 0.000) and the satisfaction faktor has a significant effect on loyalty of members of the Sangosay cooperative, Ruteng branch (p = 0.000). Based on the research results, it is hoped that the Sangosay cooperative, Ruteng branch, will be able to maintain and improve the quality of service so that members feel satisfied and become loyal to the cooperative.
Dampak Pengembangan Objek Wisata Kawah Ijen terhadap Peningkatan Kesejahteraan Petani I KADEK PUTRI WIDHIANTARI; I NYOMAN GEDE USTRIYANA; I MADE SUDARMA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Impact of Ijen Crater Tourism Object Development on the Improvement of Farmer’s Welfare This study looks at the impact of Ijen Crater tourism object development on the improvement of farmer’s welfare from economic, socio-cultural and environmental aspects. The study uses proportional sampling technique with farmers as respondents and a few key informants. The study uses interactive analysis method, which consists of four steps, namely data collection, data reduction, data presentation and conclusion drawing. The result of this research show that, from the economic aspect, the development of Ijen Crater tourism object could lead to the availability of new business field. The farmers got additional income fluctuates depending on the numer of tourist visits. From the socio-cultural aspect, the development of Ijen Crater tourism object does not negatively impact the attitude of mutual helping, the preservation of traditional arts, the use of language, the level of education, the livelihood and the crime rate. From the environmental aspect, the development of Ijen Crater tourism object could lead to the increase in number and quality of tourism facilities and infrastructure, but not leading to land conversion.
Pengaruh Citra Perusahaan dan Kualitas Pelayanan LPD terhadap Loyalitas Nasabah Pada Lembaga Perkreditan Desa (LPD) Desa Adat Kesiman, Kecamatan Denpasar Timur, Bali RUTH KRISTIN MANULLANG; I WAYAN BUDIASA; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Influence of Company Image and Service Quality on Customer Loyalty in The Village Credit Institution (LPD) of Kesiman Traditional Village in East Denpasar District, Bali A good company image and service quality will create customer satisfaction, which in turn creates customer loyaty. This study aims to investigate the influence of company image and service quality on customer loyalty in the Village Credit Institution (LPD) of Kesiman Traditional Village in East Denpasar District, Bali. The quantitative data were analyzed with the Smart-PLS 3.0 program and the qualitative data were analyzed using descriptive analysis. This research uses accidental sampling method. The sample in this study includes 50 respondents, with a consideration that the number meets the minimum requirement of 30 and the maximum of 100 samples for SEM analysis method through the smart-PLS program. Based on the results of this research, it can be concluded that the company image has a negative and insignificant impact on customer loyalty. The service quality has a positive and significant impact on customer loyalty.
Alih Fungsi Lahan Sawah di Kecamatan Blahbatuh Kabupaten Gianyar ANAK AGUNG PUTU NARAYANA YUDI PUTRA; I MADE SUDARMA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Change of Function of Rice Field in Blahbatuh District, Gianyar Regency Land use change is something that is difficult to avoid for both the agricultural and non-agricultural sectors. The reduction of land for irrigated rice farming in Gianyar Regency in the last 5 years reached 386 ha and specifically in Blahbatuh District reached 139 ha. Saba Village as one of the villages in Blahbatuh District has the most decline, which is 35 ha. This reduction in land occurred in the 5-year period from 2013-2017. This study analyzed the rate of conversion of rice fields in Saba Village and the sustainability of the existence of rice fields in Blahbatuh District. The study uses purposive sampling with a total of 30 respondents. The research method used in this study is Multidimensional Scaling (MDS). The results show that during the last five years the average rate of decline in the rice field area has reached 2% per year. The sustainability status of the three dimensions shows that the economic and environmental dimensions are very sustainable, while the social dimension is quite sustainable so that intervention in the social dimension is needed. Based on the results of the research, it is hoped that the Government, especially the Gianyar Regency Agriculture Office, provides more support for farmers by providing incentives to farmers who keep their rice fields and continue to farm and provide assistance to farmers who experience problems in their agricultural production processes.
Analisis Perbandingan Produktivitas Salak antara Kecamatan Selat dan Kecamatan Bebandem Kabupaten Karangasem NI PUTU AYU LESTARI DAMAIYANTI; I WAYAN BUDIASA; WIDHIANTINI WIDHIANTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Comparative Analysis of Snake fruit Productivity Between Selat District and Bebandem District Karangasem Regency Indonesia is a country with a fairly potential agricultural sector. The agricultural sector is one of the driving factors for the national economy. Horticultural commodities that are widely developed in Indonesia include fruits, vegetables and various ornamental plants. One of the agricultural commodities in the horticultural sub-sector is snake fruit. The high public demand for horticultural crops, especially snake fruit in Indonesia, requires snake fruit farmers to increase their productivity. Bali Province has a center for the development of snake fruit commodities that applies organic cultivation technology in Karangasem Regency. The Food Crops and Horticulture Department of Karangasem Regency said that Bebandem District is the largest contributor to the production of snake fruit in Bali Province. The research objective was to analyze the productivity of snake fruit farming in Selat District with different productivity of snake fruit farming in Bebandem District, identify the factors that cause the production of snake fruit in the Bebandem District to be different from the Selat District and analyze the development strategy of salak farming in the Selat District. The analysis technique used is the analysis of the Mean Difference Test, the Interpretive Structural Modeling (ISM) and the Descriptive Test. The results showed that Bebandem District had a higher production than Selat District. The future strategy for the development of snake fruit farming in Selat District should focus more on the problem of plant treatment. It is hoped that farmers in Selat District should be able to follow up on the results of the research by doing as much maintenance as possible so that production results can be increased with good quality bark.
Dampak Festival Budaya Pertanian terhadap Kawasan Pertanian Di Desa Pelaga, Kecamatan Petang, Kabupaten Badung IDA AYU GDE PURNA DEWI; I WAYAN WINDIA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Impact of the Agricultural Culture Festival on the Agricultural Area in Pelaga Village, Petang District, Badung Regency Agricultural Culture Festival in Pelaga Village, Petang District, Badung Regency is initiated to improve the image of agriculture, agritourism, nature conservation, creative economy, agricultural product transaction, and agricultural synergy. The purpose of the event is to increase tourist visits, product marketing, and the regional income of Badung Regency. This research aims to analyze the impact of the Agricultural Culture Festival on tourism image improvement in the North Badung region. This study uses qualitative methods. Primary data was collected through in-depth interviews with key informants and secondary data was obtained from literature in the form of books, journals, book reviews, online mass media, and other sources. The results showed that the implementation of the Agricultural Culture Festival on agricultural areas in Pelaga Village, Petang District, Badung Regency has a positive impact on the image of agriculture as a tourist attraction, agro-tourism development, nature conservation, creative economy, agricultural product transactions, and agricultural synergy. Suggestions from this research are that the Agricultural Culture Festival activities will further develop or add innovations so that people remain enthusiastic about participating in these activities and provide wider opportunities for local people in agricultural cultural festival activities. The agriculture and food office is expected to be able to add new activities to the implementation of agricultural cultural festivals with innovations such as coffee stands featuring local baristas, the election of Jegeg Bagus ambassadors, optimizing the role of the Women's Farmers Group and the local community, optimizing the role of students and creating young people as educational media. and investment. The existence of an increase in innovation activities at the implementation of agricultural culture festivals can develop and continue to be implemented. The continued implementation of these activities and the development of innovations are expected to increase the enthusiasm of the community, especially the Pelaga Village farmers in participating in these activities.
Analisis Penentuan Pusat Pertumbuhan dalam Pengembangan Wilayah di Kabupaten Karo, Provinsi Sumatera Utara ZOVANY RIMALEMNA BR SEMBIRING; MADE ANTARA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis for Determining The Growth Poles in Regional Development in Karo Regency, North Sumatra Province The slowing pace of economic growth and the contribution disparity between sectors in Karo Regency show that more effort is needed in development in Karo Regency. This study aims to analyze the economic sector classification of Karo Regency, determine potential districts as the growth poles, and analyze the interaction between potential districts as the growth poles and surrounding districts. This study uses secondary data collected through documentation. The indicators used are the regional GDP data of Karo Regency and North Sumatra Province in 2014-2018, infrastructure data, population quantity, and distance between districts in Karo Regency and analyzed by using klassen typology, scalogram, and gravity. Those in the developed sectors in Karo Regency were the public administration, defense, and compulsory social security sector, the education service sector, the health service and social activities sector, and other services sectors. Kabanjahe District and Berastagi District are potential districts as the growth poles in Karo Regency. Kabanjahe District has the closest interaction with Tigapanah District, while Berastagi District has the closest interaction with Merdeka District. Prioritizing the development of developed sectors without neglecting other sectors and determining the growth poles can be considered as regional development efforts in Karo Regency.

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