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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 672 Documents
Analisis Perbandingan Kinerja Keuangan LPD (Lembaga Perkreditan Desa) di Daerah Pertanian dan Daerah Non Pertanian dengan Pendekatan Camel I KOMANG YOGA PRAMANA PUTRA; RATNA KOMALA DEWI; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Comparative Analysis of Financial Performance of Village Credit Institutions (LPD) in Agricultural and Non-Agricultural Regions with The CAMEL Approach Village Credit Institution (LPD) is a village-owned non-bank financial institution that carries out business activities in the village environment and for the village community. Regional differences affect the financial performance of LPD in each region so it is necessary to conduct an analysis of the financial performance of LPD in accordance with Bali Governor Regulation Number 44 of 2017 about Village Credit Institutions by using CAMEL analysis. This research aims to determine the financial performance of LPD Desa Adat Serampingan as an example of LPD in agricultural village and LPD Desa Adat Banjar Anyar as LPD in non-agricultural village and also to find out the financial performance comparison of the two LPDs. The data used are primary data in the form of supporting data, namely information about the profiles of each LPD and secondary data in the form of financial statements of each LPD. The type of data used is quantitative data. The results of this study is that LPD Desa Adat Serampingan as agricultural LPD areas and LPD Desa Adat Banjar Anyar as non-agricultural LPD earned a healthy predicate, which means they have good financial performance, but the financial performance of LPD Desa Adat Banjar Anyar is better than LPD Desa Adat Serampingan.
Analisis Strategi Pemasaran Pupuk Organik Guano Bali Organikultur pada PT. Wedhatama Sukses Makmur di Provinsi Bali VITRIA WULANDARI; KETUT BUDI SUSRUSA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Strategy Analysis for Guano Bali Organikultur Organic Fertilizer PT. Wedhatama Sukses Makmur should apply the STP (Segmenting, Targeting, Positioning) strategy if the company is to stay in the organic fertilizer market competition and expand its market internationally.This research was conducted in two places, namely Asta Sari Store and Sanjiwani Orchid Store with 72 respondents selected through accidental sampling. The analysis used in this study include: (1) cluster analysis (2) crosstab analysis and (3) MDS analysis. The result of cluster analysis based on behavioral, psychographic, and consumer demographic variables forms three segments, namely Segment-1, Segment-2, and Segment-3. The right segment to be targeted is Segment-2. Bali Organikultur fertilizer is a market follower and based on the perception map from MDS analysis it is close to POC NASA fertilizer which means that both of them have similarities and a high level of competition. Facing the dynamics of competition, the company needs to maintain product quality, maintain price stability, need to implement a marketing mix strategy, and conduct further studies of the strategies that must be carried out as a market follower.
Analisis Kinerja Pelayanan Koperasi Kerta Semaya Samaniya terhadap Kepuasan Petani Kakao di Desa Nusasari Kecamatan Melaya Kabupaten Jembrana DWI NOVITASARI; KETUT BUDI SUSRUSA; DWI PUTRA DARMAWAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Performance Analysis of Kerta Semaya Samaniya Cooperative Services on Cocoa Farmers Satisfaction in Nusasari Village, Melaya District, Jembrana Regency Service performance of the production business unit run by the Kerta Semaya Samaniya (KSS) Cooperative together with the Kalimajari Foundation through the Kakao Lestari program has certainly provided many benefits and will certainly affect the satisfaction of the members. This study aims to determine the members' assessment of the service performance of the KSS Cooperative in the production business unit, and to determine the level of satisfaction of cocoa farmers as members of the KSS Cooperative and policy solutions in improving services to members. The study uses simple random sampling with a number of 55 people who were distributed proportionally. The analysis method used is descriptive analysis, member satisfaction index and importance performance analysis. Based on the results, the members' assessment on the level of importance has one indicator that is considered not very important, while the other three indicators are considered important. Assessment on the performance level shows three indicators that are considered to have low performance, while the other four indicators are considered to have good performance. The level of satisfaction based on the member satisfaction index shows that the members are quite satisfied with the current KSS cooperative service performance. Policy solutions that can be done in order to improve service quality are by making improvements to the indicators that are included in quadrant A (top priority) in the IPA diagram.
Analisis Potensi Unggulan dan Daya Saing Sektor Pertanian dalam Pembangunan Daerah di Kabupaten Karangasem NI PUTU PUTRIKA OKTARIANI; MADE ANTARA; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Superior Potential and Competitiveness of Agricultural Sector in Regional Development in Karangasem Regency The economic growth of Karangasem Regency has decreased between 2014 and 2019. The economic growth decline of Karangasem Regency is inseparable from the sectors that contribute to the economic growth of Karangasem Regency. The agricultural sector during 2014-2019 was the largest contributor to the Gross Regional Product (GRDP) of Karangasem Regency. The purpose of this study is to identify the magnitude of the role of the agricultural sector in regional development, identify leading sectors in Karangasem Regency and the development of the competitiveness of the agricultural sector in Karangasem Regency. This study use secondary data obtained from the Central Statistics Agency of Karangasem Regency and Bali Province. Descriptive statistical analysis technique is used to describe the role of the agricultural sector in regional development. Location Quotient Analysis (LQ) is used to analyze the superior potential of the Karangasem Regency agricultural sector, and Shift Share is used to determine the competitiveness of the agricultural sector and the growth of the Karangasem Regency. The analysis shows 1) the agricultural sector has a very big role in the formation of the Karangasem Regency GRDP, which was 24.61% in 2019 and was the sector that contributed the most. 2) the agriculture sector is a potential sector in Karangasem Regency. 3) the competitiveness of the agricultural sector falls into the slow category and its production could only meet the needs of the community. This research is expected to help the government in determining policies and increasing efforts in optimizing the agricultural sector because the agricultural sector has a very big role in society’s income and employment. In addition, the agricultural sector as the leading sector in Karangasem Regency shows slow competitiveness, so the government is expected to be able to improve facilities and develop programs to optimize the agricultural sector.
Motivasi Perempuan Berwirausaha Produk Pertanian di Pasar Adat Tegal Darmasaba, Kecamatan Abiansemal, Kabupaten Badung MADE ADELINA WIMA PUTRI; I KETUT RANTAU; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Motivation of Women to Sell Agricultural Products in Tegal Darmasaba Traditional Market, Abiansemal District, Badung Regency It is difficult to find a job because of the increasingly fierce competition in job seeking, which requires particular skills. Many decide to become entrepreneurs and create their own opportunity to work rather than relying on others to provide jobs. Given the limited employment opportunities currently available, it is important to encourage everyone, including women to become entrepreneurs. This study aims to analyze the level of motivation of women who are entrepreneurs of agricultural products in the Tegal Darmasaba Traditional Market, Abiansemal District, Badung Regency. The data used are primary data as the main data obtained by distributing questionnaires to 36 women traders in the Tegal Darmasaba Traditional Market. Secondary data are obtained from literature in the form of books, previous research, and other sources. The data analysis technique used in this research is descriptive analysis. The results show that the level of motivation for women in entrepreneurship in agricultural products in the Tegal Darmasaba Traditional Market is quite low with a percentage of 47,22 percent. Most of the women are vegetable traders with a percentage of 52.78 percent. Therefore, the government should implement policies and programs that support SME business activities to improve the welfare of women entrepreneurs.
Pengaruh Daya Guna, Kemudahan Aplikasi, dan Kepercayaan Pengguna terhadap Penerapan M-Pise di LPD Desa Adat Ketewel I KADEK JEPRI PRIYADI; I WAYAN BUDIASA; A. A. A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Effect of Usability, Ease of Use, and Trust on The Utilization of M-Pise at Ketewel Village Credit Institution In the current era of globalization, business competition between companies is getting tougher. Mobile banking is a development of mobile technology that is used in the commercial domain. Mobile banking combines information technology and business applications together. Everyone who has a cell phone with a mobile banking application can easily make transactions anywhere and anytime. This study aims to identify user usability, application ease of use, and trust in the utilization of digital financial technology known as M-Pise by Ketewel Village Credit Institution (LPD). The samples in this study were determined by using random sampling technique. Using multiple linear regression analysis, the study shows that user usability, application ease of use, and trust have a positive and significant effect on M-Pise utilization. The Ketewel LPD may consider providing more information related to the M-Pise application to attract customers to use it.
Pengaruh Kesejahteraan, Hubungan Antar Rekan Kerja dan Pimpinan, Mutu Supervisi dan Promosi Terhadap Loyalitas Karyawan (Studi Kasus Di Kantor Direksi PT. Perkebunan Nusantara III Medan, Sumatera Utara) ROSMAULI AGUSTINA GULTOM; I NYOMAN GEDE USTRIYANA; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Influence of Welfare, Relationships Between Colleagues and Leaders, The Quality of Supervision and Promotion of Employee Loyalty (Case Study of PT. Perkebunan Nusantara III Medan, North Sumatra) The purpose of this study is to analyze the influence of welfare, the relationship between colleagues and leaders, the quality of supervision and promotion on employee loyalty in the office of the board of directors of PT. Perkebunan Nusantara III Medan, North Sumatra. The sample in this study was determined by using the Slovin formula. The sample consists of 88 respondents, 23 management employees and 65 implementing employees using the proportional sampling method. Data collection was done through documentation and interviews using a questionnaire and variables were measured using likert scale. Data was analyzed using SEM SmartPLS analysis. The results show that the welfare factor and the quality of supervision has a significant effect on employee loyalty. The relationship between colleagues and leadership and promotion has no significant effect on employee loyalty. Suggestions that can be given from the results of this study to PT. Perkebunan Nusantara III Medan is to improve employee welfare and quality of supervision to increase employee loyalty.
Negosiasi Pertanian dan Pariwisata Serta Pendapatan Petani di Daya Tarik Wisata Ceking Terrace ANAK AGUNG ISTRI MAS SURYA LAKSMI; I GDE PITANA; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Negotiation of Agriculture and Tourism and Farmers’ Income in Ceking Terrace Tourist Attraction Ceking Terrace Tourist Attraction is one of the tourist attractions that has natural beauty with Terraces as the main attraction, located in Kedisan Village, Tegallalang District, Gianyar Regency, Bali. The tourist attraction is managed by Tegallalang Pakraman Village. This study aims to analyze the negotiation process between the management of Ceking Terrace Tourist Attraction (BPOWC) and farmers in utilizing Ceking Terrace Tourist Attraction as a sustainable tourist attraction and to analyze farmers' income. The result suggests that the negotiation has not been well resolved. Farmers demanded a negotiation at the end of the land lease contract to get 50% of the tourism revenue, however the management would not comply with the request of the farmers. The farmers’ overall household income from on farm is only 5.51%, whereas from non-farm (non-agriculture) is 94.49%. The biggest non-farm income comes from tourism retribution per year of 86.81%. This shows that all respondents have an additional source of income from tourism retribution that can be used as a support to fulfill their daily needs and farmers depend on tourism activities. It is recommended that farmers further develop the agricultural sector such as making agricultural innovations and products. The management should consider to increase ticket prices and to make pre-wedding photo packages for tourists. The management should also consider to add the farmers group into their organization structure in order to keep all the outgoing and ingoing cost transparency and to minimize conflict.
Analisis Potensi Unggulan dan Daya Saing Komoditas Tanaman Perkebunan di Kabupaten Jembrana NI MADE MEIDAYANI; MADE ANTARA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Superior Potential and Competitiveness of Plantation Crop Commodities in Jembrana Regency Plantation has a strategic position in the development of the agricultural sector in Jembrana. The research objective is to identify the leading plantation crop commodities in Jembrana Regency and to identify the competitiveness of the plantation crop commodities in each District in Jembrana Regency. Data were analyzed using Location Quetient (LQ), Dynamic Location Quotient (DLQ), and Shift Share Analysis (SSA) methods. The results show that each District in Jembrana Regency has different superior and number of plantation crops commodities that analyzed from the 11 plantation crops commodities, but these superior plantation crops commodities did not necessarily have competitiveness. The superior plantation crop commodities based on the results of the LQ analysis include deep coconut, deres coconut, hybrid coconut, clove, nutmeg, cocoa, robusta coffee, vanilla, coconut, kapok and tobacco. Plantation commodities in each district in Jembrana Regency that have the competitiveness are: deep coconut, deres coconut, early coconut and vanilla (Melaya District), deres coconut, hybrid coconut, early coconut, cocoa, robusta coffee, vanilla and nutmeg (Negara District), hybrid coconut, cocoa and nutmeg (Jembrana District), deep coconut, hybrid coconut, clove, robusta coffee and nutmeg (Mendoyo District), Pekutatan District does not have competitive plantation crops commodities.
Faktor-faktor Mendorong Alih Fungsi Lahan dan Dampaknya terhadap Produksi Beras di Kabupaten Tabanan, Provinsi Bali I PUTU GEDE ADHI KRISNA KARTIKA PRATAMA; WIDHIANTHINI WIDHIANTHINI; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Factors driving land use change and its impact on rice production in Tabanan Regency, Bali Province Rice land conversion in Tabanan Regency, Bali Province increases every year. This has an impact on the sustainability of rice production in Tabanan Regency. This study aims to identify the factors that encourage farmers to convert their rice land and assess the sustainability of rice production in Tabanan Regency. This research took place from June to September 2020. The sample in this study includes 54 farmers consisting of 6 farmers from each sub-district who own rice land in the village with the highest level of rice land conversion in their sub-district. Farmers are grouped into two groups, namely farmers who have carried out a rice land conversion and farmers who have not carried out a rice land conversion. The analysis used was logistic regression analysis, paired t-test and Multidimensional Scaling (MDS) analysis. The results show that there are five variables that significantly influence the occurrence of rice land conversion, namely farming income, farmer formal education, farmer age, farmers' access to labor, and agricultural extension. From the economic and socio-cultural aspects, rice production is quite sustainable, but from the institutional dimension it is not. Overall, when viewed from the three aspects, rice production is classified as quite sustainable. Special attention is needed to overcome the factors that encourage land use change and institutional role improvement in farming is needed.