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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 181 Documents
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STRATEGIC COMMUNICATION IN THE DIGITAL AGE: NAVIGATING THE INTERSECTION OF TECHNOLOGICAL ADVANCEMENTS, ORGANIZATIONAL DEVELOPMENT, AND PUBLIC PERCEPTION IN EDUCATIONAL INSTITUTIONS Claudya, Samantha Elisabeth
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30784

Abstract

This research investigates organizational communication strategies in the digital age, focusing on the impact of Augmented Reality (AR) and Virtual Reality (VR) integration at Soegijapranata Catholic University's library. Qualitative methods are employed to understand organizational responses, internal dynamics, and stakeholder perceptions regarding technological advancements. The concept of Era 5.0 serves as the foundational premise, emphasizing deep technological integration into daily life. Schwab (2016) and Phillips (2019) provide contextual frameworks, while Cutlip, Center, and Broom's (2019) principles offer guidance for effective communication management amidst technological change.The study underscores the growing significance of organizational communication in higher education, particularly within library settings, aligned with Shiu's (2018) theoretical framework. Interviews with library personnel offer insights into technology application, emphasizing the strategic importance of libraries as highlighted by Fidel (2018). Stakeholder reactions, including faculty, students, and community members, are explored, drawing on insights from Wilcox (2019) and Grunig (2019) to craft outcome-oriented communication strategies.By integrating organizational communication theory, qualitative approaches, and library science, this research aims to provide actionable insights for adapting communication strategies to the digital age, especially beneficial for higher education institutions like libraries in effectively managing technological change.
THE CONSTRUCTION OF MORAL VALUES IN THE #STOPCHILDMARRIAGE CAMPAIGN ADVERTISEMENT: A STUDY OF THE INFLUENCE OF PKBI MESSAGES ON PUBLIC PERCEPTION Setiana, Dinda Nabila
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.34472

Abstract

Child marriage is a complex social issue that remains a reality in various regions of Indonesia. This phenomenon is driven by multiple factors, including poverty, low levels of education, and strong cultural and social norms. Social campaigns through advertising media have become an important strategy for changing public perceptions regarding child marriage. This study focuses on Roland Barthes’ semiotic analysis of the PKBI #StopChildMarriage campaign advertisement, aiming to reveal how moral values are constructed through systems of signs to deconstruct myths and ideologies underlying the practice of early marriage. Barthes distinguishes three levels of meaning: denotative (literal meaning), connotative (cultural meaning), and myth (ideological meaning). This research employs a qualitative approach, drawing on Barthes’ semiotic analysis. Data were collected by documenting PKBI campaign advertisements and subsequently analyzed to identify the sign structures and the moral messages conveyed. The findings indicate that PKBI’s advertisements not only deliver informative messages but also construct a discourse of resistance against patriarchal values that legitimize child marriage. Through visual and narrative representations, the advertisements aim to raise collective public awareness and normalize new perspectives that support the protection of children’s rights. In conclusion, media campaigns that employ Barthes’ semiotic approach can serve as effective communication tools for conveying moral messages and shaping public opinion on social issues, particularly child marriage
INTERNAL COMMUNICATION MANAGEMENT AND COMMUNICATION BARRIERS WITHIN ORGANIZATIONS (A Case Study at the Leadership and Managerial Training Center) Hikmawansyah, Muhammad Agus; Mulyana, Ahmad
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29086

Abstract

Communication is an integral part of the daily functioning of any organization. However, in practice, communication does not always run smoothly. There are communication barriers within organizations that can hinder the creation of effective communication. The Leadership and Managerial Training Center (Pusat Pendidikan dan Pelatihan Kepemimpinan dan Manajerial/Pusdiklat KM) is a unit tasked with organizing training in leadership and managerial fields. In leadership and managerial competencies, communication, both interpersonal and organizational, plays a crucial role. This study examines how Pusdiklat KM manages communication within its organization and explores the communication barriers that occur. The approach used in this study is qualitative with a case study method. Data were obtained through in-depth interviews with key informants, followed by triangulation through confirmation or cross-checking with relevant parties. The data were then analyzed using Weber's Bureaucracy Theory and Elton Mayo's Human Relations Theory, linked to communication barriers as mentioned by DeVito and Chruden and Sherman. The research findings indicate that internal communication management at Pusdiklat KM is not in the form of a structured communication management but rather focuses on utilizing all available communication channels and methods to create mutual understanding. Pusdiklat KM, which has an organizational structure with tasks and functions that do not interrelate, faces challenges in its internal communication. Technical, human, and semantic communication barriers were identified, including barriers due to communication media, differences in personality, lack of emotional closeness, high workload, and varying leadership competencies.
INTERNAL COMMUNICATION SYSTEMS AND INVESTOR SERVICE PERFORMANCE: EVIDENCE FROM AN INDUSTRIAL ESTATE COMPANY IN INDONESIA Lestari, Budi; Prasetyo, Kurniawan; Majeed, Ali Nazar
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.37968

Abstract

This study examines the effectiveness of internal communication systems in enhancing investor service performance, with empirical evidence from an industrial estate company in Indonesia. In the contemporary organizational context, effective internal communication is a strategic resource that supports coordination, accuracy, and service responsiveness, particularly in investor-oriented services. Grounded in Organizational Communication Theory, this research adopts Hardjana’s communication effectiveness framework, which emphasizes receiver, content, media, format, source credibility, and timing as key dimensions. The study aims to assess the effectiveness of the Dynamic Archival Information System (SIKD) as an internal communication medium in supporting investor services at PT Jakarta Industrial Estate Pulogadung (PT JIEP). This research employs a quantitative descriptive approach using a survey method. Data were collected through structured questionnaires distributed to 77 employees directly involved in administrative and investor service activities. The data were analyzed using descriptive statistics and the Likert Summating Rating (LSR) technique to measure the effectiveness of the internal communication system. The results indicate that SIKD is highly effective as an internal communication medium, with the overall score falling into the “very effective” category. All six dimensions of communication effectiveness demonstrate strong performance, with timeliness and source credibility emerging as the most dominant factors. These findings are consistent with organizational communication theory, which posits that effective internal communication enhances coordination and service quality. The study confirms that a well-managed internal communication system significantly contributes to improved investor service performance. In conclusion, this research highlights the strategic role of digital internal communication systems in supporting investor services. Effective internal communication not only strengthens internal coordination but also enhances organizational credibility and service excellence in investor relations
PERSUASIVE COMMUNICATION STRATEGY OF THE “KEMBALIKAN BALIKU” STUDIO IN JAKARTA IN ATTRACTING YOUNG GENERATIONS TO PRESERVE THE PELIATAN BALINESE DANCE ART Savitri, Gusti Devy; Tomohardjo, Irmulansati
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29360

Abstract

The Kembalikan Baliku Studio was established to preserve, maintain, and develop Balinese traditional arts, particularly the Peliatan style of Balinese dance, in this era of globalization for younger generations. However, young people often perceive traditional arts as rigid, outdated, and unfashionable. This perception has resulted in a lack of interest or even curiosity among many young individuals. By employing persuasive communication strategies, persuaders have been relatively successful in attracting the interest of the younger generation. This study aims to identify and analyze persuasive communication strategies used to attract young people to preserve the Peliatan Balinese dance art, and to examine the obstacles encountered in implementing these strategies. The research adopts a descriptive qualitative approach. Data collection methods include observation, interviews, and documentation. Data analysis was conducted using the Miles and Huberman model. This study applies the persuasive communication strategy theory of Melvin L. DeFleur and Sandra J. Ball-Rokeach. The Kembalikan Baliku Studio identifies its target audience as the younger generation, as the nation’s successors, formulates engaging messages, determines methods by implementing several aspects—namely, canalizing, educational, informative, and persuasive approaches—and selects media channels to disseminate information through social media platforms such as Instagram and YouTube, as well as through public art performances. Additionally, various supporting and inhibiting factors influence the implementation of persuasive communication strategies in preserving traditional arts.
PERSUASIVE COMMUNICATION STRATEGIES IN ENVIRONMENTAL CAMPAIGNS: A COMPARATIVE STUDY OF THE BODY SHOP INDONESIA AND ECOTON FOUNDATION Iqbal, Muhamad Iqbal; Prasetyo, Kurniawan
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.37969

Abstract

Indonesia is currently facing an unprecedented waste management emergency, with annual production reaching 69.7 million tons. This research provides a comprehensive analysis of the persuasive communication strategies utilized by two prominent yet distinct actors: The Body Shop Indonesia (commercial) and Ecoton Foundation (non-commercial). By employing a qualitative case study methodology, this study dissects digital narratives, symbolic messaging, and community engagement frameworks across multiple social media ecosystems. The findings reveal a dichotomy in persuasive approaches; The Body Shop employs "soft" persuasion integrating green marketing, celebrity ethos, and consumer rewards to cultivate sustainable lifestyle choices. In contrast, Ecoton utilizes "hard" persuasion grounded in scientific advocacy, visual pathos, and legal pressure to catalyze grassroots mobilization and systemic policy shifts. This expansion explores the implications of these strategies on public perception and behavioral change. The study concludes that the intersection of market-driven ethics and radical environmental advocacy is fundamental to mitigating Indonesia's plastic crisis and fostering long-term ecological resilience.
THE INFLUENCE OF ELSHESKIN INSTAGRAM CONTENT FEATURING A DOWN SYNDROME MODEL ON AUDIENCE PERCEPTION Anjani R, Hafidha; Cahyani, Reggina; Kharsatul K, Nila; Achyana, M. Arfan
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.27871

Abstract

The aim of this research is to find out how the public views Elsheskin's Instagram post featuring a model with Down syndrome. Audience perception and cognitive theory are used in this research. The audience that uses the criteria to view Elsheskin's Instagram content is the research population. In this case, the researchers identified a population of Indonesian women aged 17-25 years. There is a quantitative descriptive research design applied. The survey approach used in collecting data for this research was by distributing questionnaires via Google Form media. Elsheskin's Instagram content was viewed by 112 respondents selected using a purposive sampling technique. The findings of this study suggest that when viewers view content about beauty featuring models with Down syndrome, their perceptions are affected. This is demonstrated by increased awareness of the skincare industry, positive perceptions of the Elsheskin brand, and their original content concepts that highlight equality for all women.The aim of this research is to find out how the public views Elsheskin's Instagram post featuring a model with Down syndrome. Audience perception and cognitive theory are used in this research. The audience that uses the criteria to view Elsheskin's Instagram content is the research population. In this case, the researchers identified a population of Indonesian women aged 17-25 years. There is a quantitative descriptive research design applied. The survey approach used in collecting data for this research was by distributing questionnaires via Google Form media. Elsheskin's Instagram content was viewed by 112 respondents selected using a purposive sampling technique. The findings of this study suggest that when viewers view content about beauty featuring models with Down syndrome, their perceptions are affected. This is demonstrated by increased awareness of the skincare industry, positive perceptions of the Elsheskin brand, and their original content concepts that highlight equality for all women.
REAKING INTO THE WORLD THROUGH INSTAGRAM: THE SECRET TO ERIGO’S SUCCESS IN THE GLOBAL MARKET Haeriyah, Yayah; Mulyana, Ahmad
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.29390

Abstract

Erigo’s participation in New York Fashion Week was a strategic move to enhance the international profile of Indonesian fashion products. The event attracted significant attention on social media, particularly Instagram, and leveraged Indonesian consumers’ interest in internationally associated products. A sense of pride, along with increased brand awareness and positive domestic brand perception, emerged from Erigo’s participation. Erigo successfully demonstrated that an active presence on social media—especially Instagram—is essential for increasing brand awareness, enhancing customer engagement, and boosting sales. Using a qualitative case study method involving observation, interviews, and documentation, this research aims to analyze Erigo’s marketing strategies in improving brand awareness in Indonesia. The findings indicate that Erigo implemented consistent, integrated, and audience-focused communication by combining Integrated Marketing Communication (IMC) strategies with the AISAS approach. 
THE EFFECTIVENESS OF INTERPERSONAL COMMUNICATION AS A GUIDANCE AND COUNSELING APPROACH IN THE SELECTION OF STUDY PROGRAMS AT MERCU BUANA UNIVERSITY FOR STUDENTS OF CLASS XII SMKN 60 JAKARTA Salim, Muhammad Rizki; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.28217

Abstract

This study aims to evaluate the effectiveness of interpersonal communication as an approach in guidance and counseling for selecting study programs at Mercu Buana University for 12th-grade students at SMKN 60 Jakarta. Effective interpersonal communication between guidance counselors (BK) and students plays a crucial role in helping students understand their potential and interests, guiding them in making appropriate decisions regarding their choice of study programs in higher education. The research method used is qualitative with a case study approach, involving in-depth interviews, participatory observation, and document analysis. The results indicate that interpersonal communication conducted by BK teachers can enhance students' self-awareness, reduce anxiety in the decision-making process, and provide positive encouragement to achieve their academic goals. Furthermore, the supportive interactions and empathy shown by BK teachers significantly contribute to increasing students' confidence in choosing study programs that align with their interests and talents. This study concludes that the interpersonal communication approach in guidance and counseling is highly effective in assisting 12th-grade students at SMKN 60 Jakarta in selecting study programs at Mercu Buana University.
THE TRANSFORMATION OF COMMUNICATION TECHNOLOGY AND ITS INFLUENCE ON MODERN SOCIETY’S LIFESTYLE PATTERNS Daulay, Nadhira Anggraini; Nasution, Muhammad Irwan Fadli; Sundari, Sri Suci Ayu
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 2 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i2.34319

Abstract

The transformation of communication technology has brought fundamental changes to the lives of modern society, especially in the way individuals interact, access information, and form patterns of daily social behavior. This study aims to analyze the impact of changes in communication technology on the lifestyle of modern society, with a focus on the intensity of digital media use, changes in interpersonal communication patterns, and their influence on lifestyle and social culture. The method used in this study is a descriptive qualitative approach with data collection techniques through in-depth interviews, participatory observation, and literature studies of urban communities that actively use digital communication technology. The results of the study indicate that the transformation of communication technology, especially through social media and instant messaging applications, has created a more dynamic lifestyle but is also vulnerable to disruption of traditional social values. Modern society tends to form a digital identity, experience a shift in the way they socialize, and become dependent on gadgets in carrying out daily activities, including working, studying, and interacting socially. This study also found that although communication technology increases efficiency and connectivity, it also poses new challenges such as decreased face-to-face interaction, increased individualism, and the potential for social isolation. Therefore, an adaptive strategy is needed in the use of technology that is oriented towards a balance between digital progress and strengthening social values. This study makes an important contribution to understanding the relationship between communication technology and social change in the context of a modern society that continues to develop dynamically. 

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