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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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STRATEGIC COMMUNICATION IN THE DIGITAL AGE: NAVIGATING THE INTERSECTION OF TECHNOLOGICAL ADVANCEMENTS, ORGANIZATIONAL DEVELOPMENT, AND PUBLIC PERCEPTION IN EDUCATIONAL INSTITUTIONS Claudya, Samantha Elisabeth
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30784

Abstract

This research investigates organizational communication strategies in the digital age, focusing on the impact of Augmented Reality (AR) and Virtual Reality (VR) integration at Soegijapranata Catholic University's library. Qualitative methods are employed to understand organizational responses, internal dynamics, and stakeholder perceptions regarding technological advancements. The concept of Era 5.0 serves as the foundational premise, emphasizing deep technological integration into daily life. Schwab (2016) and Phillips (2019) provide contextual frameworks, while Cutlip, Center, and Broom's (2019) principles offer guidance for effective communication management amidst technological change.The study underscores the growing significance of organizational communication in higher education, particularly within library settings, aligned with Shiu's (2018) theoretical framework. Interviews with library personnel offer insights into technology application, emphasizing the strategic importance of libraries as highlighted by Fidel (2018). Stakeholder reactions, including faculty, students, and community members, are explored, drawing on insights from Wilcox (2019) and Grunig (2019) to craft outcome-oriented communication strategies.By integrating organizational communication theory, qualitative approaches, and library science, this research aims to provide actionable insights for adapting communication strategies to the digital age, especially beneficial for higher education institutions like libraries in effectively managing technological change.

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