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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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The Evolution of Journalism in the Digital Age: Analyzing the Impact of Social Media on News Process and Information Integrity Sultan, Moehammad Iqbal; Amir, Andi Subhan
MediaKom : Jurnal Ilmiah Komunikasi Vol 14, No 2 (2024): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v14i2.30605

Abstract

The development of information technology, especially social media, has dramatically changed the journalism landscape. This study aims to analyze changes in the work process of journalists and news distribution and their implications for information integrity. Using a qualitative case study methodology with a narrative analysis approach, this research collected data through in-depth interviews with journalists and content analysis of news reports published on social media. The results indicate a significant shift in news gathering, filtering, and presentation, where speed often precedes depth of analysis. This suggests that social media has caused a change from investigative journalism to instant journalism that emphasizes speed over depth. The findings highlight a decline in fact verification and an increased risk of spreading inaccurate information. Based on these results, this study recommends developing stricter ethical guidelines and training for journalists in handling the pressures of news distribution on social media, as well as implementing new technologies that can support real-time verification of facts to strengthen the integrity of information.
Pinjam Wifi Global’s Digital Marketing Communication Strategy Through Instagram: Enhancing Consumer Purchase Intentionsi Susanto, Agung; Tomohardjo, Irmulansati; Budianto, Heri
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.33358

Abstract

Persaingan bisnis yang semakin ketat mendorong perusahaan untuk menerapkan strategi pemasaran yang efektif dan efisien. Pinjam Wifi memanfaatkan Instagram sebagai media komunikasi pemasaran karena banyak penggunanya yang aktif. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran Pinjam Wifi melalui Instagram menggunakan model AISAS (Attention, Interest, Search, Action, Share) dari Sugiyama dan Andree. Dengan metode kualitatif dan studi kasus, data dikumpulkan melalui wawancara, observasi, dan dokumen internal perusahaan. Hasil penelitian menunjukkan bahwa Pinjam Wifi menjalankan tahapan AISAS dengan strategi seperti iklan berbayar (Attention), kampanye promo dan diskon (Interest), penggunaan hashtag (Search), pembuatan berbagai jenis konten untuk membentuk engagement (Action), serta ulasan pelanggan yang dibagikan di Instagram (Share). Selain itu, strategi push & pull marketing diterapkan melalui iklan berbayar, distribusi retail, dan konten bisnis. Strategi ini berhasil membentuk penjualan produk dan engagement rate Instagram Pinjam Wifi.
Convergence Based Adaptation Management in Cosmopolitan Indonesia Magazine in an Effort to Sustain Business Apresianti, Prita
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30813

Abstract

In the digital era, media convergence is crucial for media organizations to survive and compete with other media. The convergence process itself, which has become an obligation for conventional media, cannot just happen once but must be continuous, which means that media must continue to adapt, as done by Cosmopolitan management. This research was conducted to understand how Cosmopolitan Indonesia magazine carries out adaptation management based on convergence in an effort to maintain its business in 2024.This qualitative research uses a case study method, within a constructivist paradigm. To obtain primary data, semi-structured interview techniques were used with five informants who are the main decision-makers at Cosmopolitan Indonesia. In addition, observation was also conducted through digital media. As an analysis tool, the theories of Media Convergence, CMC, Change Management, POACE Analysis, and SWOT Analysis were used.To adapt to the digital age, Cosmopolitan Indonesia has implemented a convergence-based strategy. This involves leveraging digital technologies, such as social media, to engage a younger audience. The magazine has also focused on creating relevant content, collaborating with influencers, and integrating campaigns across platforms. However, challenges remain, including resistance to change among senior staff and limited resources. To overcome these obstacles, Cosmopolitan Indonesia has adopted a collaborative approach involving management, editorial, and business teams. Additionally, SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats, helping to guide strategic decision-making.
AN EXPLORATION OF LOCAL BRAND DIGITAL COMMUNICATION STRATEGIES ON INSTAGRAM: A CASE STUDY OF @ERIGOSTORE’S USER ENGAGEMENT Rahayu, Muthia
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34578

Abstract

This study analyzes the content strategy of the @erigostore Instagram account in increasing engagement on social media. In Indonesia's dynamic fashion industry, this research explores how Erigo utilizes Instagram to build relationships with consumers. A qualitative case study method is employed to explore visual communication strategies, audience interaction, and the utilization of Instagram features such as Stories, Reels, and influencer collaborations. The theoretical framework includes communication strategies, public relations, new media, and engagement concepts. Using a post-positivist paradigm, the findings indicate that creative and interactive content-based communication strategies significantly enhance Instagram engagement. Key contributing factors include consistent posting, the use of hashtags, and direct interaction, all of which help build a loyal digital community. Erigo implements its strategy through visual branding, captions, collaborations, and platform features. The discussion links findings with the AISAS model and Customer Engagement theory, analyzing how Erigo captures attention, builds interest, encourages search, triggers action, and facilitates experience sharing. The role of visual content, interaction, and collaboration in creating positive experiences and enhancing engagement is emphasized. The study concludes by providing insights into effective social media communication strategies in the local fashion industry and offers practical recommendations for brands to optimize digital communication. 
CREATOR CONTENT COMMUNICATION STRATEGY IN MAINTAINING THE EXISTENCE OF THE LAPOR PAK COMEDY EVENT PROGRAM Nurmanita, Kurnia Intisyah; Umarella, Farid Hamid
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30849

Abstract

In the era of convergence, conventional media must follow the current developments of the times. industry players, especially in the creative television industry, must not turn a blind eye to the current conditions so as not to be degraded and eroded by the rapid flow of technological development. One of the program programs, namely Lapor Pak, sees this condition and tries to take advantage of it in an effort to maintain its existence amidst the Covid-19 pandemic and the emergence of other comedy sketch programs. This research uses a case study method with a constructivist paradigm with data collection techniques in the form of interviews, observation, document study and literature study. The research results show that the Lapor Pak Program can maintain its existence by utilizing the convergence of media such as YouTube, Tiktok and Instagram, apart from that the Lapor Pak Program has succeeded in creating its own characteristics for its program, making it different from other comedy sketch shows. The supporting factors for the Lapor Pak program in maintaining its existence are strong chemistry between the players, each player in Lapor Pak has its own comedic character so that the comedy message can be conveyed well, and a variety of guest stars, while the inhibiting factor for the Lapor Pak Program is the implementation of policies. PPKM by the government resulted in the report sir program not being broadcast for several days.
THE SGIE ABBREVIATION JOKE IN THE 2024 PRESIDENTIAL AND VICE PRESIDENTIAL DEBATE: A NETNOGRAPHIC STUDY OF TIKTOK POSTS WITH THE HASHTAG #SGIE Mardhiyyah, Mardhiyyah; Arswendi, Riki
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34652

Abstract

The General Election (Pemilu) is a democratic event held every five years by the Indonesian people to elect the President and Vice President. The next election will take place on February 14, 2024. There are three pairs of presidential and vice-presidential candidates who will compete: Pair Number 1, Anies Rasyid Baswedan and Muhaimin Iskandar; Pair Number 2, Prabowo Subianto and Gibran Rakabuming Raka; and Pair Number 3, Ganjar Pranowo and Mahfud MD. As in previous elections, the General Election Commission (KPU) will organize five debate sessions, comprising three for presidential candidates and two for vice-presidential candidates. So far, two debates have been held—one for each candidate type. An intriguing moment occurred during the vice-presidential debate on December 22, 2023, when one candidate asked another about the abbreviation "SGIE," which the latter failed to answer. This sparked a wave of reactions on social media, especially TikTok, where more than 30.4 million posts featured the hashtag #SGIE. Due to this widespread attention, the researchers were motivated to study the phenomenon using a netnographic approach. Data collection was conducted by observing the digital footprints of TikTok users who posted using the hashtag #SGIE.Keywords: SGIE, Tiktok, Netnography
Modeling Intercultural Communication; An Analysis of the Communication Experience of Migrants with Betawi People Octavian, Indri; Yuliawati, Elly; Ridaryanthi, Melly
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30759

Abstract

Intercultural communication is something unique because of the diversity of thinking patterns and experiences they have, as well as the communication process and interactions between individuals that occur not only in different cultures but also in different languages, values, norms, customs and attitudes. For this reason, this study discusses the perspective of migrants regarding their communication experience with the object of research, namely the Betawi people in Kalideres, which is certainly different and produces a meaning from the experience. This research uses phenomenological method with qualitative approach. The research findings state that there are three stages of experience: 1) the initial experience of becoming a migrant and communicating with the Betawi people in Kalideres is an experience of the adaptation process, 2) the experience after a long stay is a pleasant experience that produces a pleasant positive meaning and  3) the experience of entering into the culture is a pleasant and familial experience that produces a pleasant positive meaning and familial nature. The research concludes that both experience and meaning become a process that cannot be molded but emerges on its own, influenced by the culture and environment that is the context in this study.
DIGITAL MARKETING STRATEGY IN FENOMENA CAFE OF THEMED SPORTS AND MUSIC IN SUPPORTING LOCAL CREATIVITY Pierlita, Komang Yovansca; Mahmudah, Siti Muslichatul; Tresnawati, Yuni
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.34467

Abstract

Digital marketing plays a crucial role in integrating digital technologies to attract customers, especially through social media. This study aims to analyze the digital marketing strategy implemented by Fenomena Café, a café with a unique sports and music theme, in supporting local creativity. The research applies the RACE model by Dave Chaffey as the analytical framework and employs a constructivist paradigm with a qualitative descriptive method. Data were collected from three key informants (owner and social media officer) and three additional informants from the Fenomena Café community.The findings reveal that Fenomena Café successfully increased brand awareness (Reach) and audience engagement (Act) through creative content on social media platforms, such as Instagram and TikTok. However, the optimization of the conversion stage (Convert) and personalization of interactions remains a challenge. This study suggests implementing additional strategies, such as storytelling content, loyalty programs, and chatbot technology, to enhance the effectiveness of their digital marketing strategy. These strategies are expected to strengthen Fenomena Café’s position as a creative hub while fostering stronger relationships with local communities.
Navigating the Sea of Information: Effective Communication Strategies in the Digital Era Pasaribu, T B Reinhard; Anjani, Dana Alfi; Ramadhan, Rahayu Indah; Zulkarnain, Iskandar
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30781

Abstract

An ocean of information is a condition that society must face, especially in the digital era, where access to information can be obtained easily. Information overload has become inevitable. Unfortunately, this ease of access is not accompanied by the community's ability to engage in digital literacy. Even though the digital literacy rate researched by the Ministry of Communication and Information increases yearly, Indonesia's digital literacy rate still lags behind other Asian countries. This article attempts to provide an understanding of technological advances that have implications for easy access to information which requires people to communicate effectively. This article is packaged with a literature study method using various research related to effective communication, information dissemination, and community digital literacy. Through this article, it can be concluded that a qualified communication strategy is needed for individuals to be able to deal with information overload and navigate any information obtained through digital platforms. Developing communication skills and applying ethics in cyberspace is a necessity so that individuals can navigate the sea of information in today's digital era.
Audience Engagement in Live Streaming: An Analysis of Gratifications Sought and Obtained in iShowSpeed's Live Stream in Indonesia Patria, Rully; Saragih, Dr,M.Si, Nurhayani
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.31771

Abstract

This study analyzes audience engagement in iShowSpeed’s live streaming in Indonesia using the Uses and Gratifications (U&G) theory. The focus is on comparing Gratifications Sought (GS), or the needs expected by the audience, with Gratifications Obtained (GO), or the satisfaction they experience. A mixed-methods approach was employed, combining qualitative and quantitative analysis of viewer comments and the creator’s conversation transcripts. Comments were categorized into four U&G needs: entertainment, social interaction, personal identity, and information. Results show that entertainment and social interaction dominated, while information and personal identity, though less prominent, still contributed significantly. No gap was found between GS and GO, indicating that the creator’s interaction effectively fulfilled audience needs. This study reinforces the relevance of U&G theory and provides practical insights for content creators to design engaging experiences and build loyal audience communities. 

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