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Nur Kholisoh
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MediaKom : Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Mercu Buana
ISSN : 19790139     EISSN : 25974793     DOI : https://doi.org/10.22441/mediakom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
MediaKom Jurnal Ilmiah Komunikasi diterbitkan oleh Magister Ilmu Komunikasi Universitas Mercu buana, terbit 2 (dua) kali dalam satu tahun yaitu edisi Juni dan Edisi Desember. Mediakom Jurnal Ilmiah Ilmu Komunikasi menerima tulisan dengan tema corporate dan marketing communication, political communication, management industri media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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PENERAPAN KEGIATAN EDUKASI PUBLIC RELATIONS NET TV DALAM MENCIPTAKAN CITIZEN JOURNALIST Yuvita Hermayanti
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Citizen journalism has penetrated the television not only outside, but also domestically. Currently, the Indonesian television station that is intense with citizen journalism is NET TV through the NET Citizen Journalist program. NET TV has the need to fulfill the quality and quantity of citizen journalist's video that can only be met by the well-publicized and well-educated public through the integration of public relations and reporting functions. Therefore, this study aims to: Know the factors and problems that become the consideration of the implementation of public relations activities to create citizen journalist; And know the implementation of public relations education activities in creating citizen journalist. The research used case study method with qualitative approach. In-depth interviews were conducted on selected key informants chosen purposively: 4 people from NET TV and 5 people from NET Citizen Journalist. Primary data is triangulated with existing document and literature studies. The result of the research concludes that the factors that become the consideration of the implementation of educational activities are the need for awareness of NET TV in general and the Citizen Journalist NET program in particular; The need to build a NET TV lovers community; The need to increase the quantity of members and the quality of citizen journalist's video through educational activities. News Division has a need that can only be achieved by integration with Public Relations.Keywords: Public relations, education, citizen journalist
PEMARASAN POLITIK PARTAI DEMOKRASI INDONESIA PERJUANGAN PADA PILKADA SURABAYA 2015 (Studi Kasus Pemenangan Pasangan Risma – Whisnu) Veranus Sidharta
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

The elections of Surabaya, held on December 9, 2015, to elect Candidate Mayor and Candidate Deputy Mayor period 2015 - 2020, followed by two candidate pairs, candidate pair No. 1 (Rasiyo - Lucy) and candidate pair No. 2 (Risma - Whisnu). Where in the elections the couple Risma - Whisnu won a landslide victory over the couple Rasiyo Lucy with a valid vote acquisition of 86, 34%. Victory of Risma Whisnu Couple is interesting to be studied, therefore the writer did this research to know the strategy used by PDI-P party and the winning team of Tri Rismaharini and Whisnu Sakti Buana pair in Surabaya 2015 election. The research methodology approach used is qualitative research with descriptive research design. Data analysis techniques in this study using interactive model analysis techniques from Huberman and Miles. Data collection techniques use observation, interview and documentation. Informant amounted to 3 people from Risma-Whisnu winning team. In the implementation of Pilkada the party bearers and successful teams using political marketing called the marketing mix or Marketing mix 4P which includes four elements namely, product, price, place, promotion. The results of this study indicate that the strategy undertaken by the PDI-P party and the successful team is by directly lowering its candidate Risma-Whisnu to campaign directly to the residents in two-way communication and to absorb the aspirations of the people.
ANALISIS STRATEGI KOMUNIKASI DALAM PENINGKATAN KUALITAS HASIL LAYANAN DI NISSAN PURI INDAH (Studi Kasus Pengunaan Email sebagai Hot Alert dalam Menentukan Kebijakan Pasca Guna Jasa) Hendrawan Hendrawan
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This study focuses on communications strategy post-service-follow-up which is comprehensive with the tools of new media that is able to read quickly and accurately what the customers need and also to determine the level of quality owned by a company. The aims of this research are to find out how the communication strategy is built to improve the quality the results of the service and to know how the email acts as hot alert to determine policy post-service-follow-up. This research is carried out by the case study method and the data gathered from in-depth interviews, observation and document company. The result is built to improve the quality of the service is to make every customer's voice sent directly through email serves as hot alert to the relevant officials immediately responded with improvement activities so that the problem can be quickly resolved. The quality of service can also be increased. The result is made in the form of new measures to ensure that similar events will not be repeated.Keywords: post-service-follow-up, email, hot alert 
STRATEGI KOMUNIKASI PEMASARAN PASTA GIGI TERHADAP PENERIMAAN KONSUMEN (STUDI KASUS PASTA GIGI ENZIM TANPA DETERJEN DAN CARA KERING) Novrian Novrian
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Marketing a product that has typical takes effort to promote in order to be accepted in the market such as toothpaste. The right strategy in market communication makes it easier for products to be accepted as the product it has a characteristic unique as a formof more value compared with the product in general. Through the integrated Marketing Communication for introducing the product has superiority that still unknown by consumers it is excepted to create the patterns of communication the effective and efficient for company in marketing their products.With the qualitative deskritif through the approach the case can be found the concept Integrated Marketing Communication that is dominant and effective in introducing products with a particular trait, to support the accuracy of the research  it have to do an interview with the employees of various divisions the related to promotion activities from company. The experience of the company in the dissemination of information.The results showed that the implementation integreted marketing communication it has an important role in communication marketing ttothpaste enzim to customers.The conclusion of the analysis of the implementation of the communicatons marketing toothpaste was found the approach of education in the program integrated marketing communication for the products can be accepted by consumers.Keywords: Integrated Marketing Communication, Komunikasi Pemasaran, Strategi, Edukasi
STRATEGI PROGRAM VOCATIONAL SCHOOL SEBAGAI CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Dede Sulaeman
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

PT. Djarum is able to stand and operate its business for many years amid tight competition of cigarette business and rapid pressures from both public and government policies. It clearly requires company's ability to run a series of reliable strategies. The distribution of Djarum Foundation CSR in the form of Vocational School Program is believed to be part of those strategies. The question is what factors owned by Vocational School program so that it can support PT. Djarum to survive and even expand its business to date? This study aims to determine the eminence of the Djarum Foundation Vocational School Program, its communication, and community's legitimacy of the program. Using qualitative descriptive approach with the constructivist paradigm, this research utilizes interview and literature study as the data collection technique, while case study is applied as its study design. The results of this study explain that the Vocational School program is a superior CSR program, not easily imitated, and achieves the level of sustaining survival. Vocational School program communications are also conducted effectively by selecting media, targets, message contents, and resource persons in accordance with the program and the products it produces. This is to strengthen the strategic position of Djarum Foundation at national and international level. The program has also gained community legitimacy as is reflected in community enthusiasm for the program, its impacts on the economic improvement of the Kudus community, and the appreciation of local and central government towards the Vocational School program. Keywords: CSR, Vocational School, Legitimacy, Sustaining Survival
MENDUKUNG STRATEGI PROMOSI TERINTEGRASI MOBILE APPLICATION “OTOCARE” PT. ASURANSI ASTRA Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

In support of mobile application "Otocare", PT. Astra Insurance requires an integrated promotional strategy, with the movement of all components owned by the company, designing it, and also apply it in the strictly dynamics of competence Insurance company in Indonesia. This research has purpose to know and analyze from various application of promotion strategy that support the implementation of Mobile application "Otocare", so that will be found any obstacles in the implementation, and given the solution to limit the barrier, and improve service to Customer PT. Astra Insurance. This study uses the theory of Integrated Marketing Communication (IMC) Belch, using constructivist paradigm, with qualitative research design. Methods were performed with in-depth interviews, with a single case study approach, which placed the case as the focus of the study. From the data obtained then in though by testing the validity of data with trustworthtiness, namely authenticity, and triangulation of data. The results in this study are an analysis of various promotional channels conducted in support of mobile application service "otocare" using SOSTAC model. From all analyzes and results obtained can be concluded that the implementation of promotional strategies to support mobile application "Otocare" This can improve services for customers Garda Oto, PT. Astra Insurance.Keywords : Communication, Promotion Strategy, Mobile application, IMC, SOSTAC
PENGARUH BULLYING DALAM KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN DI PERUSAHAAN WISATA Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 6, No 2 (2016): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Abstract: Communication within an organization is very basic, but bad communication can damage the existingcultural order within an organization. Poor communication can cause bullying and have an impact on employeeproductivity. This study aims to determine how much influence bullying in internal communication onperformance employee.Paradigm of research is positivistic and research method used is survey with quantitative approach. Dataanalysis method used is multiple linear regression. Furthermore, the object of his research is the employee ofthe South Jakarta Tourist Company, amounting to 55 employees taken with a sampling census. Result of t testcalculation, the influence of internal communication (X1) on performance employee (Y) obtained count valuetcount 4,707> 2,007 ttable with significance value 0.000 <0.005. The results of these calculations indicate thatinternal communication variables significantly affect the performance employee.Calculation with t test on variable bullying (X2), obtained tcount of 3,680> 2.007 table with significance value0.001 <0.005. The results show that the variables of internal communication significantly affect the employeeperformance. Next with the F test, the Fcount value is 86.043 with a significance level of 0.000. It means thatHO is rejected and Ha is accepted, since the value of Fcount is 86.043> 3.18 (Ftabel) and the significancevalue is 0.000 <0.05. So that can be stated internal communication and bullying effect simultaneously toperformance employee. The magnitude of influence on the basis of the coefficient of determination of the twoindependent variables to the dependent variable is 0.768 or 76.8%. While the remaining 23.2% influenced byother variables that are not described in this study. Keywords: internal communication, bullying, employee performance
PENGARUH KOMUNIKASI ORGANISASI DAN GAYA KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU (STUDI KASUS PADA GURU SMA NEGERI 94 KALIDERES, JAKARTA) Jumenah Jumenah
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

The phenomenon of teachers' bad performance in school occurs for the phenomenon of Principals. As the top leader, Principal plays central role in the organizational structure of school. The research object is State High School 94 Jakarta (SMA Negeri 94 Jakarta) because the achievement does not put it among the top schools in West Jakarta and Greater Jakarta and the performance trend stagnant. To know the phenomenon further, the research has greater focus to know the influence between the relationship of organizational communication and leadership styles of the school's Principal towards the teachers' performance particularly in SMA Negeri 94 Jakarta. The research paradigm is positivism. Theories used in the research are the organizational communication, i.e. downward and upward communication as well as the leadership theory (transformational and transactional leadership). The population becomes the sample in the research for less than 100 respondents, i.e. 37 teachers of SMA Negeri 94 Jakarta. The measurement results of K-M-O Measure of Sampling Adequacy are in the range of 0.560 - 0.899; Bartlett's Test of Sphericity is 0.000 and Total Variance is from 70% to 89.125%. The research results also indicate that upward communcation is the strongest (0.874). It also found that the upward communication influences in SMA Negeri 94 Jakarta if compared to the downward communication. Keywords : downward communication, upward communication, transformational leadership, transactional leadership, the teachers' performance
PEMETAAN POLA-POLA BRAND IDENTITY MELALUI SENSORIS INDERA PENCIUMAN (OLFACTORY) DALAM MEMBANGUN SOCIAL ENGAGEMENT Studi Olfactics pada Outlet Ritel di Mal-Mal di Jakarta Dicky Pradana
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
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Abstract

The brand identity of the retail sphere generally used only three sensory senses: visual, hearing and tactile. It becomes interesting when our olfactory senses also able to recognize the brands in the retail sphere. This research departs from the thought, that man can fast a moment not eat, closed to not see, close the ears to not hear, moment not touch something. But while man is still alive, man will not stop breathe and attracted to something through olfactory senses. This study aims to map out the patterns of brand identity communication through olfactory sensory in retail brands in Mal such as Wakai, Johnny Andrean. XXI, Rotiboy, BreadTalk etc. The method uses case study analysis with qualitative approach. For that chosen is descriptive explorative approach which is a type of research that aims to find a new knowledge that previously did not exist. This research reveals Olfactory branding in the retail sphere contributes holistically in providing communication patterns that generate brand identity through the meaning of self-experience and social engagement with a brand that is categorized into perceptions based on geographical, demographic, psychographic and sociocultural segmentation.Keywords: Olfactory, Sensory Branding, Non Verbal Comunication, Brand Identity, Product Engagement 
INTERPRETASI STAF PADA BAHASA MOTIVASI PIMPINAN (Studi Komunikasi Internal Perpustakaan Nasional) Ade Farida
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

This article based on the study of Leader Motivating Language interpreted by staff of the Indonesian National Library in their daily internal communication to achieve the organization strategic vision. The study extends the Motivating Language Theory (MLT) as a model and framework in finding information on the MLT’s values that staff experienced in day to day working with their leader. Most of MLT’s were studied in the West using survey as research method. This study was using deep interview of six senior staff in the organization that has significant role in the organization strategic vision goals. Result of this study showed that MLT’s used by the leader in this organization was slightly different compared to the previous research related to organizational culture for the government institution, personal influence as an Indonesian or Asian culture that more collective then individualist, and gender bias as responded to leader motivation language.Keywords: motivating language theory, leadership, internal communication

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