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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik INFOKUM Jurnal Media Informatika Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Jurnal Ragam Pengabdian
Dony Kristian
Universitas Mulawarman
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Debunking the Myth of “Corporate Slaves” Among Generation Z Through the Lyrics of Hindia’s Song “Just Dance—This Career Has No Meaning” Poetra Raqhib Indayanto; Nurliah; Dony Kristian; Harry Isra Muhammad
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2447

Abstract

The emergence of Generation Z in the modern workplace has introduced new perspectives on career values, work-life balance, and professional identity. The dominant narrative that equates personal success with productivity, career achievement, and organizational loyalty has created psychological pressures among young workers, often represented through the concept of the “corporate slave.” This study aimed to examine how the myth of corporate slavery among Generation Z was deconstructed through the lyrics of Hindia’s song “Berdansalah, Karir Ini Tak Ada Artinya” using Roland Barthes’ semiotic perspective. This research employed a qualitative descriptive approach with textual analysis as the primary method. The primary data consisted of the song lyrics, while secondary data were obtained from relevant academic literature. Data analysis focused on three levels of Barthes’ semiotics: denotation, connotation, and myth. The findings revealed that the lyrics represented workplace anxiety, emotional exhaustion, and resistance toward excessive career-oriented values. At the denotative level, the song portrayed everyday experiences of workers seeking freedom from rigid work routines. At the connotative level, these expressions symbolized forms of everyday resistance against dehumanizing work cultures. At the mythical level, the song challenged the ideology that career achievement determines human worth and offered an alternative narrative emphasizing freedom, authenticity, and self-constructed meaning. The study concluded that Hindia’s song functioned not only as an artistic expression but also as a medium of symbolic resistance reflecting Generation Z’s struggle to redefine success and personal freedom in contemporary society.
Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood Siti Alfatya Ningrum; Silviana Purwanti; Johantan Alfando WS; Dony Kristian
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11479

Abstract

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social media platforms in this context is Instagram. Instagram is a promising platform for introducing products, reaching target markets, and building long-term relationships with consumers. This study aims to analyze how the social media platform Instagram in digital marketing communication activities shapes communication strategies through each element of the Integrated Marketing Communication (IMC) theory as utilized by the @ryuga.seafood account via its Instagram content. Method The research employs a qualitative approach using a case study methodology, with data collection techniques including in-depth interviews with the owner and staff, observation, and documentation in the form of Instagram content. The research findings indicate that Ryuga Seafood digital marketing communication strategy demonstrates a strong alignment with the Integrated Marketing Communication (IMC) theory as the primary framework. In terms of marketing, Ryuga Seafood optimizes all IMC elements, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word-of-Mouth Marketing, Events and Experiences, and Interactive Marketing. In conclusion, this comprehensive integration ensures that every IMC element works synergistically to increase brand awareness, create positive customer experiences, and foster long-term loyalty.
Pemenuhan Kebutuhan Informasi Generasi Z di Universitas Mulawarman Melalui Instagram @Kaltimfolks Sebagai Citizen Journalism Alda Puspita Dewi; Nurliah Nurliah; Dony Kristian; Harry Isra Muhammad
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11553

Abstract

The rise of new media such as instagram has transformed how generation Z seeks information as a digital natives. This study aims to analyze how the informational needs of Generation Z at Mulawarman University are met through the Instagram account @Kaltimfolks, a user platform that are identified as a citizen journalism. The study employs a descriptive qualitative approach using purposive sampling. Data collection was performed through interviews, observation, and documentation. This study analyzes the findings based on the uses & gratification 2.0 theory proposed by Sundar and Limperos (2013) through the MAIN model. The results indicate that @Kaltimfolks effectively meets generation Z’s information needs through the four MAIN model components: modality, agency, interactivity, and navigability. The audience does not merely passively consume information but actively engages through various forms of interaction facilitated by @Kaltimfolks. This study also highlights that the new media ecosystem presents more complex needs that cannot be fully explained by classical uses & gratification theory.
Co-Authors Ain Ratu Syafana Alda Puspita Dewi Ananda Nazeli Ahsan Harry Isra Muhammad Johantan Alfando Wikandana sucipta Johantan Alfando Wikandanda Sucipto Johantan Alfando WS Kadek Dristiana Dwivayani Mahpujah Muhammad Alip Syahrul Lisan Muhammad Farid Firdausy Natasya Ferta Ananda Nia Agustina Putri Nurliah Poetra Raqhib Indayanto Rico Tri Lukman Hadi Saputra Rohmah, Ainun Nimatu Sapta Lika Wulandari Siti Alfatya Ningrum Try Desy Rahmawati