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Journal : Proceeding Mercu Buana Conference on Industrial Engineering

Analisis Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Produk Air Conditioner di Jasa Distributor Syaifuddin, Achmad; Triana, Novera Elisa
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.019

Abstract

Customer satisfaction is crucial in determining the success or failure of a business. One of the companies engaged in air conditioning distributor services received many complaints from customers which had an impact on sales results which had decreased from previous years. The purpose of this study was to find the relationship between the variables that influence customer satisfaction, and then carry out an analysis of improvements so that the level of customer satisfaction becomes more optimal. The variables used consist of customer satisfaction (Y) as the dependent variable and independent variables, namely service quality (X1), product quality (X2) and price (X3) with each variable being measured by an indicator. Primary data was obtained from the results of questionnaires to 72 respondents using the probability sampling technique. The data obtained was then processed using the Structural Equation Modeling- Partial Least Square (SEM-PLS) method. This result Service Quality has a positive and significant effect on Customer Satisfaction. Product Quality has a positive and significant effect on Customer Satisfaction. Product prices have a positive and significant effect on customer satisfaction.
Analisis Peningkatan Produktivitas Dengan Menggunakan Metode OMAX di Perusahaan Manufaktur Industri Perekat Suryani, Melisa; Triana, Novera Elisa
Proceeding Mercu Buana Conference on Industrial Engineering Vol 4 (2022): RENEWABLE ENERGY TOWARD SUSTAINABILITY OF SUPPLY CHAINS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2022.027

Abstract

Perusahaan industri perekat dimana tempat penulis melakukan penelitian Tugas Akhir memiliki masalah produk yang tidak memenuhi target, yaitu produk lem paper atau adhesive paper. Perusahaan memiliki target 1200 ton/tahun sementara perusahaan hanya dapat memproduksi 1.145,493 ton pada tahun 2019. Tujuan dari penelitian ini adalah untuk mengetahui indikator produktivitas, untuk mengetahui rasio terendah dan memberikan usulan strategi perbaikan. Penelitian ini menggunakan metode Objective Matrix dengan penentuan bobot masing-masing rasio menggunakan AHP, dan menentukan usulan perbaikan menggunakan Fault Tree Analysis. Berdasarkan hasil penelitian menggunakan metode Objective Matrix diketahui bahwa rasio 5 memiliki nilai terendah diantara nilai rasio yang lain. Maka dilakukan usulan perbaikan pada rasio 5.