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All Journal GANEC SWARA Valid Jurnal Ilmiah Jurnal Agri Rinjani : Ilmu Sosial dan Ekonomi Al-Amal: Jurnal Pengabdian Masyarakat Kredibel: Jurnal Ilmiah Manajemen

IDA BAGUS EKA ARTIKA

Universitas Mahasaraswati Denpasar

Author-ID : 1006902

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH FAKTOR INDIVIDUAL, FAKTOR LINGKUNGAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DENGAN POTONGAN HARGA, DI GERAI MATAHARI LOMBOK EPICENTRUM MALL MATARAM ARTIKA, IDA BAGUS EKA; ARIFIANTI, INDAH; KENCANA, A. A. MADE SURYA; MARINI, IDA AYU KETUT
GANEC SWARA Vol 14, No 2 (2020): September 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i2.152

This study aims to determine the influence of individuals, the environment and marketing strategies in consumer decision making in buying clothing products at discounted prices at Matahari Department Store outlets, Lombok Epicentrum Mataram. The type of research is associative with the data collection method is survey sample. The sampling technique was purposive sampling with 40 respondents and the data were analyzed multiple regressionsThe results showed that there was a positive and significant partial influence of individual variables and marketing strategies on the decision to buy clothes at a discount at the Matahari Lombok Epicentrum Mall Mataram outlet, while environmental variables did not significantly influence, simultaneously the three variables had a significant effect, individual variables, environment. and marketing strategies contributed or played a role in influencing purchasing decisions by 34.3% and 65.7% were influenced by other factors.The individual factor is the dominant variable in influencing consumers in deciding to buy clothes at a discount at Matahari Lombok Epicentrum Mall Mataram outlets.

DAMPAK SOSIAL EKONOMI PADA KELUAGA TENAGA KERJA INDONESIA YANG BEKERJA DI LUAR NEGERI (STUDI KASUS TKI DI MALASIA) IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA; A.A. MADE SURYA KENCANA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

Labor migration from one country to another or migration between countries in the era of globalization has become an increasingly easy phenomenon for workers, because of the various easy accesses that are supported by technology, increasingly supporting regulations and transportation to destenations which more expedite and more affordable. This study aims to determine the social and economic impacts on Indonesian workers families (TKI) from Lombok Island who work in Malaysia. The sample of respondents is 70 families of migrant workers who were working in Malaysia, and interviews are conducted with the wives of the migrant workers. The results show that the families of migrant workers who work in Malaysia actually can improve the quality of social interaction, improve the education level of their children by prioritizing their children's schools, although the negative social impact is also felt by the wives of migrant workers working in Malaysia through Verbal abuse, nicknamed "Malaysian widow", seduced by other men, ostracized and made a rumor. Economically, families of migrant workers who work in Malaysia are able to improve the welfare of their families, even though all respondents go to Malaysia are stuck with capital debt, but after they get a salary, some of the salary sent to their wives is used to pay the debts, in addition to fulfilling other economic needs. To the regional government, especially the government of West Nusa Tenggara Province, considering that remittance produced by TKI who work abroad,hence a program is needed to improve the quality of workers who will be sent abroad through strengthening job training for prospective Indonesian workers who will be sent abroad

ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM IDA AYU KETUT MARINI; IDA AYU NOPIARI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 13, No 2 (2019): September 2019
Publisher : Universitas Mahasaraswati Mataram

Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis. The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices. Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products.

PERGESERAN LAPANGAN USAHA SEKTOR PERTANIAN, PERTUBUHAN EKONOMI DAN PENURUNAN TINGKAT KEMISKINAN DI PROPINSI NUSA TENGGARA BARAT IDA BAGUS EKA ARTIKA; A.A.MD. SURYA KENCANA; IDA AYU KETUT MARINI
GANEC SWARA Vol 12, No 1 (2018): Maret 2018
Publisher : Universitas Mahasaraswati Mataram

The agricultural sector still contributes predominantly in economic activities in West Nusa Tenggara (NTB) province, although from year to year, there is a tendency to decrease its contribution to Gross Regional Domestic Product, but in absolute value its production keep increasing. Economic growth of NTB Province also tends to increase from year to year above the national economic growth rate, has implications for the success in reducing the percentage of poor people in NTB. This study is a literature review of the variables of the decreasing role of agriculture sector and the rate of economic growth, to the reduction of poverty level in the province of NTB period 2011 to 2017. Data collection method is the method of documentation of secondary data, with descriptive discussion and simple statistical analysis of linear regression multiple and coefficient of determination. The results of the study found that the shift in the contribution of the agricultural sector to non-agricultural sectors positively affected the decline in poverty, and on the other hand economic growth negatively affected or opposed to the decline of poverty, which means that the higher the economic growth, the more poverty will decline. From the results of this study, it is suggested that the agricultural sector will continue to be developed by intensifying the intensification program, and non-agricultural sectors still have the potential to be developed optimally. The increase in the contribution of sectors outside agriculture, especially those contributing below 5% should be increased, can still be optimized. The mining sector is a fluctuating business field, given that the mining and quarrying sectors are ultimately processed overseas so as to contribute to the economic performance of NTB Province, so that sectors outside mining and quarrying should be prioritized for development in the future

UPAYA MENURUNKAN TINGKAT KEMISKINAN MELALUI PENINGKATAN KAPASITAS KELOMPOK MASYARAKAT DI KABUPATEN LOMBOK BARAT PROPINSI NUSA TENGGARA BARAT IDA BAGUS EKA ARTIKA; I WAYAN KEMBARYANA; IDA AYU KETUT MARINI; IDA AYU NOPIARI
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.133

The poverty reduction strategy is a priority strategy for every local government in Indonesia today with the aim of accelerating poverty alleviation towards a prosperous society. West Nusa Tenggara Province isone of the provinces whose poverty rates are still above the national average, so that various efforts to accelerate poverty alleviation are needed in order to catch up with other regions. This research is conducted on 3 community groups, namely farmers' community groups, fishermen community groups, and crafters community groups in 3 different villages in West Lombok, by conducting a SWOT analysis in order to find the right strategy to accelerate poverty alleviation, especially in the district of West Lombok.The results of the study found that strategies are needed to overcome the weaknesses that exist in community groups, to get opportunities for community empowerment that exists. Programs that need to be carried out are group capacity building programs through mentoring to get empowerment programs by the government, group capacity building programs to gain banking access to increase group venture capital,and community group institutional strengthening programs by making the community groups as cooperatives with legal entities to facilitate the government in providing guidance and distribution of productive revolvingfunds to members

ANALISIS STUDI KELAYAKAN USAHA BUDIDAYA IKAN NILA DI DESA SIGERONGAN KECAMATAN LINGSARKABUPATEN LOMBOK BARAT IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 12, No 2 (2018): September 2018
Publisher : Universitas Mahasaraswati Mataram

Tilapia is a freshwater fish, not only how to maintain it more easily than other freshwater fish, but also more resistant to disease and has a high tolerance for water salinity levels, so it can also be cultivated in ponds with brackish water. In addition, tilapia is widely chosen by the community to be cultivated because of its ease of marketing, and favored by many people.This study is a case study research, with the aim to determine the feasibility of the investment plan in tilapia aquaculture in cages in Sigerongan Village, Lingsar District, West Lombok Regency. The research was conducted at UD. MAHNEP, using investment criteria methods namely Revenue Cost Ratio (R / C) and Break Event Point (BEP). The results show that the value of the Revenue Cost Ratio (R / C) is 1.5 which means that the amount of revenue that will be obtained from the tilapia enlargement business is 1.5 times the amount of operational costs incurred. The value of Break Event Point (BEP) is 1,947.8 kg, which means that the tilapia enlargement business breaks even when the production in one production process is 1,947.8 kg.From the results of the study it is suggested, if the cultivator wants the amount of revenue higher than 1.5 times the production cost, the number of seeds should be increased, while the number and size of the pond should not be increased

PENGARUH BEBERAPA FAKTOR UTAMA TERHADAP UPAYA PENURUNAN TINGKAT KEMISKINAN DI PROPINSI NUSA TENGGARA BARAT, PERIODE 2012 – 2021 IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.317

As a main priority goal in development in West Nusa Tenggara Province, the government continues to pursue poverty alleviation programs so that the number of poor people is decreasing. This study aims to determine the effect of the main factors, namely the contribution of the agricultural sector, the level of work participation, the dependency ratio and the pattern of non-food consumption on reducing poverty levels in the Province of West Nusa Tenggara. The research method is associative with data collection techniques is documentation . The results of the study found that the main factors, both the contribution of the agricultural sector and the dependency ratio had positive and significant effect in partially and simultaneously on reducing poverty levels in the Province of West Nusa Tenggara, the work participation variable and non-food consumption patterns had a negative and significant effect. The four main variables can explain the variable of reducing of poverty rate by 95.20%, and 4.80% is explained by other variables outside the model. In an effort to reduce poverty, the government of West Nusa Tenggara Province should continue to accelerate programs related to the four main variables that have been studied

ANALISIS STUDI KELAYAKAN PENGEMBANGAN USAHA JAMUR TIRAM PADA UD. KENANGA DI KELURAHAN AMPENAN SELATAN IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 17, No 1 (2023): Maret 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i1.381

The purpose of this study is to determine whether or not the business development that will be carried out by UD. Memories in the South Ampenan Village of Mataram City when viewed from the investment criteria of Net Present Value (NPV), Pay Back Period (PP) and Profitability Index (IP). The data collection method used in this study is the case method or case study. In this case the case under study is the plan to add one unit of mushroom house (Kumbung) with a capacity of 500 baglogs. To find out the extent to which a business or business will be planned and can provide benefits or benefits, the analysis used is analysis of investment criteria. Based on the calculation of the Net Present Value, it shows that the total present value is Rp. 66,009,488.33, - which is greater than the initial investment of Rp. 12,630,000.00. So it shows a positive (+) net present value of IDR 53,379,488.33. The business development plan by adding one kumbung unit is feasible when viewed from the NPV investment criteria because the NPV results are positive (+). From the results of the payback period (PP) calculation above, it can be stated that cash inflow is needed in year 1 to cover the remaining the initial investment is Rp. 3,279,776.8 then the need for Rp. 3,279,776.8 only describes 38% of cash inflow in year 2 (3,279,776.8 : 8,598,866.0) X 1 year or in other words that cash inflow of IDR 3,279,776.8 in year 2 will be collected within 4 months 17 days. So the initial payback period from the investment plan is shorter than the economic life that has been set, which is 10 years, so that the plan to add 1 unit of kumbung is feasible. Based on the calculation of the profitability index above, it is obtained 5.2, this indicates that the plan to add 1 unit of kumbung is feasible because the PI value is > 1

IMPLIKASI EKONOMI DARI POLA KONSUMSI PANGAN DAN NON PANGAN MASYARAKAT KOTA MATARAM TAHUN 2018 - 2022 IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.450

The increasing of household income, in general, will tend to change consumption patterns, especially the consumption patterns for food and non-food. According to Engel, in accordance with the research he conducted, it was stated that when income increases, the proportion for food expenditure will decrease, even though in absolute terms the amount increases. A decrease in the proportion of expenditure on food will be followed by an increase in the proportion of expenditure on non-food. This study aims to determine the pattern of consumption of the people of the city of Mataram in terms of consumption of food and non-food and the implications for the economy of the city of Mataram. The results was found that the higher the level of family income, the tendency for the proportion of expenditure on food to decrease, followed by an increase in the proportion of expenditure on non-food. Likewise, from the household size as reflected by the number of family members, the greater the number of family members, the higher the proportion of expenditure for food consumption, and on the other hand, the proportion for non-food expenditure decreases. From the results of the research, it was suggested to the Mataram City Government to conduct research related to mapping community consumption needs, especially non-food needs, to anticipate the supply of goods and services needed by the community, so that the government can anticipate community needs through more careful economic planning.

PERANAN WANITA NELAYAN DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA DI KELURAHAN AMPENAN SELATAN KECAMATAN AMPENAN KOTA MATARAM IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.518

This study aims to determine the role of fisherwomen in improving the economy of fisherman households in Ampenan Selatan Village, Ampenen District, Mataram City. The researcher used a purposive sampling technique in determining the sampling, namely the sampling technique with certain considerations, totaling 52 fisherman households. To analyze the problem formulation of the role of fisherwomen in improving the economy of fisherman households, researchers used the Chai-square test statistical analysis tool. The results showed that 31 female fishermen had jobs as laborers, 10 female fishermen as traders, 5 female fishermen as housewives, 5 female fishermen as household helpers and as many as 1 female fisherman as breeders. The role of fisherwomen in improving the fishermen's household economy is carried out by comparing the frequency distribution of observations or observations with the expectation distribution using Chai-Sqauare (X2) the result is 28.085, so H0 is rejected which means that there is a role for fisherwomen in improving the household economy fishermen (HI received).

Co-Authors A. A. MADE SURYA KENCANA A.A.MD. SURYA KENCANA ARIFIANTI, INDAH Baiq Ertin Helmida DEWI, NI MADE NIA BUNGA SURYA Furkan, Al I PUTU AGUS SANTANA I WAYAN KEMBARYANA Ida Ayu Nopiari IDA AYU NOPIARI INDAH ARIFFIANTI Irianto Irianto Irianto Irianto Kalih, L.A.T.T.W. Sukmaring KENCANA, A. A. MADE SURYA KETUT MARINI, IDA AYU Lalu Samsul Rizal, Lalu Samsul Nurul Nanda Sadevia Sativa, Denianto Yoga Satriawan soraya, indah

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