Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal GANEC SWARA JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Litera : Jurnal Bahasa dan Sastra
I PUTU AGUS SANTANA
Islam Al-Azhar Universitas
Agriculture, Biological Sciences & Forestry Humanities Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
BUDAYA MENYAMA BRAYA DALAM MENINGKATKAN KINERJA UMKM KELUARGA WARGA BALI DI KOTA MATARAM I PUTU AGUS SANTANA; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 18, No 4 (2024): Desember 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i4.1171

Abstract

This research aims to explore the influence of the menyabraya culture on the performance of Balinese MSMEs in Mataram City, Lombok. Using quantitative methods, this research involved 100 respondents selected from a population of 1,365 business actors, based on the Slovin formula. There is a research gap that indicates a lack of empirical studies on the contribution of local culture to economic performance, especially in the context of migration. The novelty of this research lies in the emphasis on a culture of equality as a key variable that can strengthen social networks and collaboration among MSME players. The results of analysis using Structural Equation Modeling (SEM) software based on Partial Least Square (PLS) show that a culture of equality has a positive and significant influence on the performance of MSMEs. This conclusion indicates that the values of solidarity and cooperation in this culture are able to encourage increased productivity and innovation among business actors. The contribution of this research provides valuable insight for MSME actors and policy makers in designing empowerment strategies based on local cultural values, so as to increase the competitiveness and economic welfare of the Balinese community in Mataram.
Pemberdayaan Produksi dan Pemasaran Kelompok Usaha Kuliner Dapoer Wanda di Bagirati, Cakranegara, Lombok Irwan Syuhada; I Putu Dedy Arjita; I Putu Agus Santana
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 11 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss11pp4197-4204

Abstract

This community service program was carried out to answer the production and marketing challenges faced by the Dapoer Wanda Culinary Business Group in Bagirati, Cakranegara, Lombok, a culinary MSME that focuses on boxed rice and betutu chicken products. The purpose of the activity is to increase production capacity, strengthen business management, and expand marketing reach through digitalization. The service method uses a participatory approach that involves socialization, training, application of appropriate technology, mentoring, and evaluation. The service team consisted of lecturers from Al Azhar Islamic University Mataram supported by students. The results of the activity showed an increase in partner understanding from 30% to 80%, an increase in production, and an average increase in sales by 25%. The uniqueness of this program lies in the integration of modern production technology with local content-based digital marketing strategies. The recommendations are directed at ongoing mentoring and strengthening multi-stakeholder collaboration to ensure the sustainability of service results
Revitalizing Rare Angon: Fostering Loyalty, Innovation, Youth Unity, Sustainable Agriculture Strategy in Balinese Culture and Tradition I Nengah Suardhana; I Putu Agus Santana; Anak Agung Ayu Ratih Kesumadewi; I Gusti Bagus Rai Utama
LITERA : Jurnal Bahasa Dan Sastra Vol. 12 No. 2 (2026): LITERA: Jurnal Bahasa dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v12i2.5622

Abstract

This study examines the transformation of Rare Angon traditions within the context of the Balinese kite festival, with particular attention to shifts in youth participation, cultural meaning, and innovation. The research adopts a mixed-methods approach using an explanatory sequential design, integrating quantitative survey data from 150 respondents with qualitative interviews, participant observation, and visual analysis. The findings indicate a significant generational shift in the interpretation of kite-flying practices. Older participants continue to uphold strong spiritual values grounded in Hindu cosmology, particularly the symbolic relationship between Shiva and Parvati. In contrast, younger participants increasingly view the festival as a platform for creativity, competition, and social interaction. This shift reflects a broader transformation from ritual-based devotion to performative cultural expression. Drawing on the Tri Hita Karana framework, the study demonstrates that the kite festival continues to maintain a dynamic balance among spiritual (parahyangan), social (pawongan), and environmental (palemahan) dimensions. At the same time, innovations in kite-making techniques and the integration of tourism-related elements have enhanced youth engagement, while also raising concerns regarding cultural commodification. The study concludes that the sustainability of Rare Angon traditions depends on the capacity to negotiate continuity and change through adaptive cultural practices. These findings contribute to broader discussions on cultural resilience, heritage transformation, and sustainable tourism in contemporary societies.
Co-Authors Anak Agung Ayu Ratih Kesumadewi Arjita, I Putu Dedy I Gusti Bagus Rai Utama I Nengah Suardhana IDA BAGUS EKA ARTIKA Syuhada, Irwan