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Journal : Valid Jurnal Ilmiah

Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat Ida Bagus Eka Artika; Irianto Irianto; Ida Ayu Ketut Marini; Baiq Ertin Helmida
Valid: Jurnal Ilmiah Vol 18 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v18i2.185

Abstract

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020. PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.
Pengaruh Beberapa Faktor Strategis terhadap Indeks Pembangunan Manusia di Propinsi Nusa Tenggara Barat Periode 2015-2021 Ida Bagus Eka Artika; Ida Ayu Ketut Marini; Irianto Irianto
Valid: Jurnal Ilmiah Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i2.222

Abstract

The human development index as an indicator in measuring of the development of a country or a region reflects the improvement in the quality of human resources that must be achieved as a goal of sustainable development proclaimed by the United Nations Development Program. West Nusa Tenggara Province as one of the provinces in Indonesia with a human development index which is in the medium level category in 2021 (68,65), is still below the average national human development index (71,94, 2020 ). This is a research with documentation data collection method, aims to determine the effect of strategic variables that are components in measuring the human development index, namely poverty level, dependency ratio, average length of schooling and life expectancy of the population, during the period 2015 – 2021. The result show that the poverty rate and population dependency ratio have a negative effect on the human development index while the average length of schooling and life expectancy show a positive effect. The provincial government of West Nusa Tenggara, is expected to accelerate development programs, especially those strategic variables used to increase the achievement of the human development index.