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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat e-Jurnal Apresiasi Ekonomi
Thesa Alif Ravelby
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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GREEN SATISFACTION AND LOYALTY IN THE WEST SUMATERA HOSPITALITY INDUSTRY THROUGH THE ROLE OF GREEN TRUST, WOM AND GREEN IMAGE Thesa Alif Ravelby; Yasri Yasri; Vidyarini Dwita; Deni Suwandhani; Astri Yuza Sari; Muthia Roza Linda; Riza Yonita; Suhery Suhery; Sutiyem Sutiyem; Dessy Trismiyanti
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.826

Abstract

Five variables are discussed, namely:  Green satisfaction (GS), Green Image (GI), WOM, Loyalty, and Green Trust (GT).  The type of research in this study is quantitative causal research. The population of this study were people who had stayed at hotels in West Sumatra. At the same time, the sampling technique used in this research is non-probability sampling. Based on the hypothesis testing proposed, the path analysis technique was used in this study. The first hypothesis is that GT has no significant effect on GS.  The second hypothesis is that WOM has a positive impact on GS. The third hypothesis, GI has a substantial effect on GS. The fourth hypothesis, GT is having no significant impact on Loyalty. The fifth hypothesis, WOM has a positive impact on Loyalty. The sixth hypothesis, GI has a positive impact on Loyalty. The seventh hypothesis, GS has a positive impact on Loyalty. The eighth hypothesis, GS is unable to mediate GT on loyalty. The ninth hypothesis, GS is able to mediate the WOM relationship on loyalty. The tenth hypothesis, GS is able to mediate the relationship between GI on loyalty.
PEMBERDAYAAN MASYARAKAT DALAM PENYEDIAAN MAKAN DAN MINUM BERBASIS PANGAN LOKAL UNTUK MENDUKUNG ASEAN COMMUNITY BASED TOURISM Feri Ferdian; Asmar Yulastri; Thesa Alif Ravelby; Nidia Wulandari; Ayu Wirdawati; Ezi Angraini; Rahma Risa Asri; Tasya Lindia Putri Ayu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.50570

Abstract

Pariwisata berbasis masyarakat (Community Based Tourism/CBT) menjadi salah satu strategi penting dalam pengembangan pariwisata berkelanjutan di kawasan ASEAN. Homestay sebagai bagian dari CBT memiliki peran utama dalam menciptakan pengalaman autentik bagi wisatawan, namun kualitas pelayanan homestay di tingkat masyarakat masih menghadapi berbagai kendala, khususnya pada aspek kebersihan, pengelolaan tamu, dan penyediaan menu berbasis potensi lokal. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan memberdayakan masyarakat agar mampu mengelola homestay secara lebih berkualitas melalui pelatihan dan pendampingan. Metode yang digunakan adalah pendekatan partisipatif yang meliputi sosialisasi, pelatihan, praktik pengolahan kuliner berbasis lokal, serta evaluasi. Fokus kegiatan terletak pada pemanfaatan pepaya mulai dari putik, buah muda, hingga matang dan ikan gariang yang diolah menjadi beragam menu khas daerah, serta penerapan standar kebersihan homestay. Hasil kegiatan menunjukkan adanya peningkatan keterampilan masyarakat dalam menyajikan kuliner lokal yang lebih bervariasi, pemahaman yang lebih baik mengenai standar kebersihan, serta meningkatnya kesadaran bahwa homestay merupakan representasi budaya dan kearifan lokal. Kesimpulan dari kegiatan ini menegaskan bahwa peningkatan kualitas homestay berbasis pangan lokal dan pengelolaan higienis dapat mendukung pencapaian tujuan ASEAN CBT, sekaligus memperkuat pemberdayaan dan kemandirian ekonomi masyarakat.
Co-Authors Asmar Yulastri Astri Yuza Sari Ayu Wirdawati Deni Suwandhani Dessy Trismiyanti Ezi Angraini Feri Ferdian Muthia Roza Linda, Muthia Roza Nidia Wulandari Rahma Risa Asri Riza Yonita Suhery, Suhery Sutiyem Sutiyem Tasya Lindia Putri Ayu Vidyarini Dwita Yasril Yunus