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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Akuntansi Hukum dan Edukasi
Eka Anggiani
Universitas Negeri Medan
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Persepsi Masyarakat Terhadap Implementasi Kebijakan Subsidi dan Dampaknya Terhadap Kesejahteraan Riza Indriani; Atika Zahra; Suci Destiyani; Sondang Lamsarina Hutagalung; Sebrina Intan Aulia; Eka Anggiani; Arkan Haifdz Purba
Jurnal Akuntansi Hukum dan Edukasi Vol. 3 No. 1 (2026): Mei 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jahe.v3i1.8274

Abstract

Kebijakan subsidi pemerintah merupakan instrumen fiskal strategis yang bertujuan melindungi daya beli masyarakat berpendapatan rendah. Namun, efektivitas implementasinya kerap dipertanyakan oleh berbagai kalangan. Penelitian ini bertujuan untuk mengeksplorasi persepsi masyarakat terhadap implementasi kebijakan subsidi (BBM, LPG 3 kg, dan pangan) serta menganalisis dampaknya terhadap kesejahteraan masyarakat di Indonesia. Menggunakan pendekatan penelitian kualitatif, data dikumpulkan melalui dokumentasi dan Studi literatur. Hasil penelitian menunjukkan bahwa sebagian besar masyarakat menilai kebijakan subsidi memiliki urgensi yang tinggi, namun mengidentifikasi kelemahan fundamental pada aspek ketepatan sasaran, mekanisme distribusi, dan transparansi pengelolaan. Dampak subsidi terhadap kesejahteraan bersifat multidimensional: positif dalam menjaga daya beli dan mengurangi beban pengeluaran, namun berpotensi negatif apabila menimbulkan ketergantungan jangka panjang. Penelitian ini merekomendasikan reformasi kebijakan subsidi menuju sistem berbasis penerima manfaat yang terverifikasi data, disertai penguatan mekanisme pengawasan partisipatif.
Pengaruh Diskon Harga dan Testimoni Pelanggan terhadap Keputusan Pembelian di Shopee (Studi pada Mahasiswa Manajemen UNIMED) Ovan Krisadelman Zebua; Atika Zahra; Eka Anggiani; Kevin Valensius Siahaan; Ageng Jihan Faradilla; Zulkarnain Siregar
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1348

Abstract

This study examines the influence of price discounts and customer testimonials on purchasing decisions among Management students at Universitas Negeri Medan who use the Shopee platform. The research addresses the growing reliance of students on digital marketplaces and the limited empirical evidence on how economic and social stimuli jointly shape online buying behavior in this demographic. Using a quantitative associative approach, data were collected from 60 respondents through a structured Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The findings reveal that price discounts do not have a significant partial effect on purchasing decisions (Sig. = 0.254 > 0.05), indicating that promotional price reductions alone may be insufficient to drive students’ buying actions. In contrast, customer testimonials show a strong and significant partial effect (Sig. = 0.000 < 0.05), highlighting the importance of reliable reviews in reducing uncertainty and reinforcing trust in online transactions. Simultaneously, both variables significantly influence purchasing decisions (F = 82.222; Sig. = 0.000 < 0.05), with an R² value of 0.743, meaning that 74.3% of the variation in purchasing decisions is explained by the model. These findings underline the dominant role of testimonial-based credibility in student consumer behavior and suggest that Shopee’s marketing strategies may benefit more from strengthening authentic user reviews than from relying solely on price promotion mechanisms.
Co-Authors Ageng Jihan Faradilla Arkan Haifdz Purba Atika Zahra Kevin Valensius Siahaan Ovan Krisadelman Zebua Riza Indriani Sebrina Intan Aulia Siregar, Zulkarnain Sondang Lamsarina Hutagalung Suci Destiyani