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All Journal Jurnal Ilmiah Manajemen Kesatuan Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Andriansyah
Universitas Bahaudin Mudhary Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Trends in Digital Marketing Research: Bibliometric Analysis for 2019 – 2023 Andriansyah, Andriansyah; Anshori, Mochammad; Andiyani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Digital Marketing (DM) is an important aspect in an industry, especially in the digital era. This study aims to analyze publication trends related to DM, technological innovation, and environmental aspects in the last five years 2019-2023 using bibliometric analysis. Data taken from the Scopus database was refined into 218 publications. The trend of DM-related publications related to technological innovation and sustainability has increased significantly in the last five years, and the most publications will occur in 2023, reaching 79 documents. The trend of the most published sources is Sustainability with a total of 23 published articles. Network cluster analysis identified six main research focuses: The relationship of DM and marketing strategy, digital transformation, social media, big data, sustainability, and the role of DM in Covid-19. The implication is that DM is still a central issue in the business world, while marketing strategies need to continue to adapt their digital marketing strategies to dynamic changes in the business sphere, paying attention to aspects of technological innovation, consumer behavior and sustainability in order to be able to read maps of market trends and consumer interests to achieve maximum goals.
TRENDS AND CHALLENGES OF AI IMPLEMENTATION IN CRM: SYSTEMATIC LITERATURE REVIEW (SLR) Andriansyah; Ayel Robbul Barokah; Buhairi; Eko Waluyo; Hairul Rahman
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.938

Abstract

Customer Relationship Management (CRM) plays a crucial role in strengthening customer loyalty and satisfaction. The integration of Artificial Intelligence (AI) into CRM offers significant benefits such as personalization of customer interactions, prediction of customer needs, and increased operational efficiency. AI enables predictive analysis, automation of repetitive tasks, and 24/7 customer support, all of which contribute to improved service quality and more effective sales strategies. Nonetheless, implementing AI in CRM faces technical, organizational, ethical, and economic challenges, including issues of data privacy, system integration, and user adoption of the technology. This research adopts the Systematic Literature Review (SLR) method to analyze the latest trends, implications, and main challenges in AI-CRM integration. The results show that AI-CRM increases competitiveness and business growth by providing deep insights into customer behavior and preferences. However, successful implementation requires a holistic approach that comprehensively considers strategic, ethical, and economic challenges.
Model Pendampingan Legalitas Berjenjang dalam Penguatan NIB, PIRT/SPP-IRT, dan Sertifikasi Halal Self Declare UMKM Kabupaten Sumenep: Pengabdian Khairil Anwar; Hairul Rahman; Fausi Arifin; Dedy Ahmadi; Ainorrofiqie; Andriansyah; Muhlisin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6199

Abstract

Legalitas usaha, legalitas produk pangan, dan sertifikasi halal merupakan kebutuhan penting bagi UMKM agar mampu meningkatkan daya saing dan kepercayaan konsumen. Kegiatan pengabdian ini bertujuan mengoptimalkan legalitas dan sertifikasi halal UMKM di Kabupaten Sumenep melalui model pendampingan legalitas berjenjang berbasis gap legalitas. Kegiatan menggunakan pendekatan partisipatif melalui lima tahap, yaitu pemetaan gap legalitas, pendampingan NIB, pendampingan PIRT/SPP-IRT, penguatan kelembagaan internal, dan pendampingan sertifikasi halal self declare. Sasaran kegiatan adalah 211 UMKM. Hasil pendataan menunjukkan 56 UMKM atau 26,5% memiliki NIB, 16 UMKM atau 7,6% memiliki PIRT, dan 36 UMKM atau 17,1% mengajukan sertifikasi halal. Setelah pendampingan, 41 UMKM memulai pengajuan NIB, 12 UMKM baru memperoleh PIRT, dan 28 dari 36 pengaju memperoleh sertifikat halal. Pengolahan data menunjukkan gap terbesar berada pada PIRT/SPP-IRT sebesar 92,4%, sedangkan keberhasilan sertifikasi halal mencapai 77,8%. Kebaruan kegiatan ini terletak pada model pendampingan legalitas berjenjang yang memadukan legalitas usaha, legalitas produk pangan, kelembagaan internal, dan sertifikasi halal dalam satu alur pemberdayaan..
Co-Authors Ahmadi, Dedy Ainorrofiqie Andiyani, Nurita Arifin, Fausi Ayel Robbul Barokah Buhairi, Buhairi Eko Waluyo Hairul Rahman Khairil Anwar Muhlisin Muhlisin RR. Ella Evrita Hestiandari