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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Hari Risky Syahputra
UIN Syarif Hidayatullah Jakarta
Economics, Econometrics & Finance Social Sciences

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Model Segmentasi dan Positioning Dakwah Digital PBNU dalam Penguatan Literasi Ekonomi Umat Islam Hari Risky Syahputra; Muhamad Zen; Fatmawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31235

Abstract

Penelitian ini membahas model segmentasi dan positioning dakwah digital yang dilakukan oleh Pengurus Besar Nahdlatul Ulama (PBNU) dalam upaya memperkuat literasi ekonomi Islam di era digital. Perkembangan teknologi informasi telah mendorong transformasi dakwah dari metode konvensional menuju platform digital yang lebih interaktif, adaptif, dan luas jangkauannya. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk menggambarkan secara mendalam strategi komunikasi dakwah digital PBNU. Hasil penelitian menunjukkan bahwa segmentasi audiens dilakukan secara komprehensif berdasarkan aspek demografis, psikografis, dan perilaku digital, sehingga pesan dakwah dapat disesuaikan dengan karakteristik masing-masing kelompok. Sementara itu, positioning dakwah digital PBNU dibangun sebagai gerakan yang moderat, inklusif, solutif, dan relevan dengan kebutuhan ekonomi umat. Melalui pemanfaatan berbagai platform digital, konten dakwah tidak hanya bersifat normatif, tetapi juga aplikatif dalam bentuk edukasi ekonomi syariah, kewirausahaan, dan pengelolaan keuangan berbasis Islam. Model segmentasi dan positioning yang tepat dalam dakwah digital terbukti mampu meningkatkan literasi ekonomi Islam, memperluas partisipasi masyarakat, serta mendorong pemberdayaan ekonomi umat secara berkelanjutan di era media sosial.
Peran Kepemimpinan Dalam Mengelola Konflik Dilingkungan Organisasi Secara Efektif Hari Risky Syahputra; Cecep Castrawijaya
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2219

Abstract

Leadership plays a crucial role in conflict management within an organization. Conflict is an unavoidable phenomenon in interactions between individuals and groups with differing interests, values, or perspectives. If not managed effectively, this conflict can negatively impact individual performance within an organization, work relationships, and member productivity. Therefore, effective leaders are required to manage conflict effectively and productively. This study aims to analyze the role of leadership in managing conflict within an organization. By using qualitative research methods through a descriptive approach. The results of this study indicate that leaders possess strategic skills in identifying the initial sources of conflict, facilitating communication between members, and creating fair and mutually beneficial solutions between individuals and groups. Leaders must also possess strong communication skills, empathy, and negotiation skills to manage conflict positively and prevent it from escalating into a larger problem. With effective leadership, conflict can be utilized as a means to improve cooperation, innovation, and overall organizational performance. This research is expected to provide an understanding of the importance of the role of leadership in creating a more harmonious and productive organizational environment.
Co-Authors Cecep Castrawijaya Fatmawati Fatmawati Muhamad Zen