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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL EDUCATION AND DEVELOPMENT Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Hari Risky Syahputra
UIN Syarif Hidayatullah Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Model Segmentation and Positioning of PBNU's Digital Da'wah in Strengthening the Economic Literacy of the Community Islam Hari Risky Syahputra; Muhamad Zen; Fatmawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31235

Abstract

This study examines the segmentation and positioning model of digital da'wah implemented by the Executive Board of Nahdlatul Ulama (PBNU) in strengthening Islamic economic literacy in the digital era. The rapid development of information technology has transformed da'wah practices from conventional methods into more interactive, adaptive, and wide-reaching digital platforms. This research employs a qualitative method with a descriptive approach to comprehensively analyze PBNU's digital da'wah communication strategies. The findings reveal that audience segmentation is carried out based on demographic, psychographic, and digital behavioral aspects, enabling da'wah messages to be tailored to the characteristics of each audience group. Meanwhile, the positioning strategy places PBNU's digital da'wah as a moderate, inclusive, and solution-oriented movement that is relevant to the economic needs of the community. Through the utilization of various digital platforms, the da'wah content is not only normative but also practical, including education on Islamic economics, entrepreneurship, and Sharia-based financial management. In conclusion, an effective segmentation and positioning model in digital da'wah significantly contributes to improving Islamic economic literacy, expanding public participation, and promoting sustainable community economic empowerment in the era of social media.
Peran Kepemimpinan Dalam Mengelola Konflik Dilingkungan Organisasi Secara Efektif Hari Risky Syahputra; Cecep Castrawijaya
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2219

Abstract

Leadership plays a crucial role in conflict management within an organization. Conflict is an unavoidable phenomenon in interactions between individuals and groups with differing interests, values, or perspectives. If not managed effectively, this conflict can negatively impact individual performance within an organization, work relationships, and member productivity. Therefore, effective leaders are required to manage conflict effectively and productively. This study aims to analyze the role of leadership in managing conflict within an organization. By using qualitative research methods through a descriptive approach. The results of this study indicate that leaders possess strategic skills in identifying the initial sources of conflict, facilitating communication between members, and creating fair and mutually beneficial solutions between individuals and groups. Leaders must also possess strong communication skills, empathy, and negotiation skills to manage conflict positively and prevent it from escalating into a larger problem. With effective leadership, conflict can be utilized as a means to improve cooperation, innovation, and overall organizational performance. This research is expected to provide an understanding of the importance of the role of leadership in creating a more harmonious and productive organizational environment.
PENGANTAR KOMUNIKASI DAKWAH DIGITAL: ELEMEN, TUJUAN, DAN TANTANGAN DIGITALISASI PESAN KEAGAMAAN Hari Risky Syahputra; Tegar Efrizal; Muhammad Yakub
Jurnal Education and Development Vol 14 No 3 (2026): Vol 14 No 3 September 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i3.8524

Abstract

Transformasi digital telah mengubah pola produksi, distribusi dan penerimaan pesan keagamaan dalam praktik komunikasi dakwah. Perubahan ini menghadirkan peluang sekaligus tantangan bagi pengembangan dakwah yang relevan dengan karakteristik masyarakat digital. Artikel ini bertujuan memperkenalkan konsep dasar komunikasi dakwah digital dengan memetakan elemen komunikasi, tujuan dakwah serta tantangan yang muncul dalam proses digitalisasi pesan keagamaan. Kajian ini menggunakan pendekatan kualitatif melalui studi kepustakaan terhadap literatur akademik yang membahas komunikasi dakwah, media digital, literasi keagamaan dan transformasi komunikasi. Hasil kajian ini menunjukkan bahwa komunikasi dakwah digital melibatkan komunikator, pesan, media, komunikan, konteks dan umpan balik yang saling berinteraksi dalam lingkungan jaringan. Tujuan dakwah tidak hanya mencakup penyampaian ajaran islam. Akan tetapi juga pembentukan pemahaman, sikap dan perilaku keagamaan yang konstruktif. Namun, digitalisasi menghadirkan tantangan berupa fragmentasi audiens, disinformasi keagamaan, penyederhanaan pesan, algoritma platform, polarisasi serta rendahnya literasi digital dan keagamaan. Oleh karena itu, dakwah digital membutuhkan strategi komunikasi yang adaptif, berbasis etika, kontekstual dan didukung kompetensi digital. Kajian ini menegaskan pentingnya integrasi prinsip komunikasi dakwah dengan pemahaman teknologi digital agar pesan keagmaan dapat disampaikan secara akurat, inklusif, kredibel dan responsif terhadap dinamika masyarakat kontemporer. Perspektif ini memperkuat kebutuhan terhadap pendekatan dakwah yang mengutamakan dialog, verifikasi informasi dan keterlibatan audiens secara berkelanjutan diruang digital.
Co-Authors Cecep Castrawijaya Fatmawati Muhamad Zen Muhammad Yakub Tegar Efrizal