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All Journal Jurnal Ilmu Lingkungan Gorga : Jurnal Seni Rupa Jurnal Sosioteknologi Panggung Journal of Economic, Bussines and Accounting (COSTING) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Desain PERSPEKTIF jurnal syntax admiration Atrat: Jurnal Seni Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Iso eProceedings of Art & Design Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usaha Perjalanan Wisata
Ira Wirasari
Telkom University
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Panggung

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Promotion Strategy for the Film Gatotkaca by Hanung Bramantyo Using the AISAS Approach Wirasari, Ira; Wicaksono Nugroho, Kevin Wisnu
PANGGUNG Vol 35 No 1 (2025): Wacana Seni dalam Identitas, Simbol, Pendidikan Karakter, Moral Spiritual dan Pr
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v35i1.3754

Abstract

Superhero-themed films are currently prevalent in the international film market. Satria Dewa Studio released Gatotkaca as the opening film for its franchise universe. This type of research is descriptive qualitative, with observations to analyze the promotional strategy for the Gatotkaca film using the attention, interest, search, action, and share (AISAS) marketing model. The results of this research are that promotional strategies carried out using the AISAS approach model can increase public awareness of Gatotkaca figures. The film Gatotkaca was promoted in conjunction with the branding process to complement each other and increase ticket sales for the film Gatotkaca. The branding process was carried out using the identity of the Gatotkaca character, namely the star symbol and gold color applied to the film title logo and also the costume design of the Gatotkaca character; it could increase public awareness, ticket sales and Gatotkaca film merchandise.
Co-Authors Adnan, Farrel Aisyi Syafikarani Almayra Audrey Sundayana Arif, Riksa Arini Arumsari Aripraha, Gema Ariq, Muhammad Naufal Arry Mustikawan Aryohadi, Miftah Tri Az Zahra, Shabrina Fitria Chantika Qintara Fatharani Elsa Graciana Nugraeni Fadhil, Indra Fajar Ciptandi Faradillah Nursari Farid, Windah Wahyuni Atika Fauzul, Aghnia Gema Ariprahara Husna, Azzuhra Fauziah I Gede Mugi Raharja I Nyoman Larry Julianto Imam Budi Janitra, Ogya Adwidtiya Justicia, Arunia Kurnia, Garrick Gisala Mahendra Nur Hadiansyah Mutiara Insani Nasution Niznaen, Dewi Ainun Nugraha, Bintang Nugroho, Kevin Wisnu Nuraini, Aisyah Panji Wirayudha, Rahmat Pramono, Aqilla Rizky Rahmat, Apriandi Rezki Saputri Riksa Belasunda Runik Machfiroh Saputri, Rezki Shella Wardhani Putri Siti Desintha Sri Nurbani Sri Soedewi Sudibyo, Gina Suastika Syarip Hidayat Syifa Fadila Tasya Natalia Wijaya Theodora Evipani BR Karo Tresna Ferdiana Wicaksono Nugroho, Kevin Wisnu Wiraprasasta, Anindya Yantami, Rizky Yelly Andriani Barlian Zitachila Virginia Rahmallah