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All Journal GANEC SWARA BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Journal of Commerce Management and Tourism Studies
Wijayati, Ni Luh Made
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Journal : GANEC SWARA

 1 
PENGARUH WORK FAMILY CONFLICT DAN JOB SATISFACTION TERHADAP TURNOVER INTENTION KARYAWAN DI HOTEL MANDAPA, A RITZ-CARLTON RESERVE UBUD DEWI, NI LUH GEDE ANGGRENI PUSPITA; WIDIANTARA, I MADE; WIJAYATI, NI LUH MADE
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.940

Abstract

The hospitality industry is part of the service industry whose business activities are strongly dependent on employees so the level of concern about employee turnover is very high. Employee turnover is not desired by the company because it bring more disadvantages to the business. One of the large companies in the hospitality industry, Ritz-Carlton, experiences a high level of employee turnover. The rate of employee turnover can be known from employee turnover intention. The purpose of this study is to determine the effect of work family conflict dan job satisfaction on employee turnover intention at Hotel Mandapa, a Ritz-Carlton Reserve Ubud. This type of research is a quantitative study, with data collected from 103 employee through questionaries. The data analysis technique using multiple linier regression analysis with SPSS version 25. The results of analysis obtained that the work family conflict has a positive and significant effect on turnover intention. The job satisfaction has a negative and significant effect on turnover intention. Work family conflict and job satisfaction simultaneously have a positive and significant effect on turnover intention
IMPLEMENTASI STRATEGI DIGITAL MARKETING GUNA MENARIK MINAT NASABAH PEMULA PADA PT PEGADAIAN (PERSERO) CABANG JIMBARAN SORMIN, ANGGUN KARUNIA; WIJAYATI, NI LUH MADE; SANTRA, I KETUT
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1018

Abstract

With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Persero) Jimbaran Branch. This research uses qualitative methods and descriptive research types. Data collection techniques using observation, interviews and documentation. Data collection techniques using observation, interviews and documentation. Based on the results of research and analysis, it can be concluded that first, the implementation of digital marketing strategies at PT Pegadaian (Persero) Jombaran uses a promotion mix, namely a combination of marketing between conventional digital marketing and digital implementation, namely implementing 5D (Digital Devices, Digital Platfroms, Digital Media, Digital Data, and Digital Technology). Second, the digital marketing strategy to attract new customers used by PT Pegadaian (Persero) Jimbaran branch is Pegadaian Digital Service. As for the output of the results of this study, namely a tiktok account containing content, a flowchart to make it easier to create content, and a barcode that is used as a means of employee evaluation material, the barcode contains suggestions or comments from customers.
STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH PENGGUNA LAYANAN AUTO2000 HOME SERVICE (THS) PADA PT ASTRA INTERNATIONAL AUTO2000 SANUR DEWI, ADE AYU CITRA; WIJAYATI, NI LUH MADE; NARTI, NI KETUT
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.786

Abstract

This research was conducted at PT Astra International Auto2000 Sanur which aims to determine the promotion strategy in increasing the number of users of Auto2000 Home Service (THS). Data collection methods used are observation, interviews, documentation, and questionnaires. The analytical techniques used are qualitative descriptive analysis, Internal Factors Analysis Summary (IFAS) Matrix, External Factors Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT Matrix, Quantitative Strategic Planning Matrix (QSPM) analysis. Based on the results of the IFAS matrix analysis, the main strength is that the Auto2000 Home Service (THS) makes it easy for customers to do service anywhere and helps streamline customer time. Meanwhile, the weaknesses are the use of digital marketing which is still lacking and the few promos given. Based on the EFAS matrix analysis, it is known that the main opportunities are the popularity of the Toyota brand and technological developments, while the main threat is the limited coverage area. The results of the IE matrix are in cell I growth. The SWOT analysis resulted in eight alternative strategies and from the eight strategies, two priority strategies were obtained which were calculated through the QSPM matrix with a total TAS value of 6.42 and 6.05, namely increasing promotions on social media (Instagram and Tiktok) to introduce Auto2000 Home Service (THS) services to the target audience.
Co-Authors DEWI, ADE AYU CITRA DEWI, NI LUH GEDE ANGGRENI PUSPITA I Gusti Lanang Suta Artatanaya I Ketut Santra Ni Ketut Narti Rahmanu, I Wayan Eka Dian SORMIN, ANGGUN KARUNIA Suryaniadi, Sagung Mas Widiantara, I Made