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Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali Ariyanti, Ni Kadek Irma; Santra, I Ketut; Lasmini, Ni Ketut
Jurnal Riset Bisnis dan Investasi Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.952 KB)

This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behavior can explained by leadership and organizational culture variable of 11,7 % while the remaining 88,3% explained by the others variable outside of this study. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan budaya organisasi terhadap perilaku organizational citizenship behavior. Penelitian ini merupakan penelitian kuantitatif. Data dalam penelitian ini dikumpulkan melalui kuesioner dan didistribusikan kepada 106 pegawai tetap PT. Hatten Bali. Hasil penelitian ini menunjukkan bahwa: 1) kepemimpinan memiliki pengaruh positif dan signifikan terhadap perilaku kewargaan organisasional ditunjukkan oleh nilai koefisien regresi 0,297 dan nilai signifikan 0,003, 2) budaya organisasi berpengaruh positif dan signifikan terhadap perilaku kewarganegaraan organisasional ditunjukkan oleh nilai koefisien regresi 0,144 dan signifikansi 0,039, dan 3) kepemimpinan dan budaya organisasi berpengaruh secara simultan terhadap perilaku kewargaan organisasional yang ditunjukkan oleh nilai f hitung 6,846>f-tabel dan nilai signifikan 0,002. Hasil analisis regresi disesuaikan dengan nilai R2 0,117. Hal ini mengindikasikan bahwa perilaku kewargaan organisasional dapat dijelaskan oleh variabel kepemimpinan dan budaya organisasi sebesar 11,7% sedangkan sisanya 88,3% dijelaskan oleh variabel lain di luar penelitian ini.

PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP PURCHASE DECISION (STUDI PADA SALAH SATU HOTEL BINTANG 5 DI BALI) I Ketut Santra
Jurnal Eksis Vol 17, No 1 (2021): Vol 17 No. 1 April 2021
Publisher : Politeknik Negeri Samarinda

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The increasing development of technology now allows everyone to be able to communicate with each other and exchange information with each other without having to meet face to face this is often called electronic word of mouth (eWOM). eWOM has a strong effect on the process of building trust and causing probabilities in purchasing decisions. Besides the brand image of a product or company also plays an important role in purchasing decisions. This study aims to determine the effect of Electronic Word of Mouth and Brand Image on Purchase Decision at one of the 5 star hotel in Bali. Data collection methods used in the form of distributing questionnaires using purposive sampling with 68 respondent. The method used in this research is regression multiple tests processed with SPSS 21.0 software. The results showed that Electronic Word of Mouth and Brand Image partially and simultaneously had an effect on Purchase Decision.Keyword : electronic word of mouth, eWOM, brand image, purchase decision.

The Effect of Customer Relationship Management on Customer Satisfaction and Customer Loyalty Dewa Made Haryandika; I Ketut Santra
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.139

This study aimed to determine the influence of Customer Relationship Management (CRM) which can be indicated as commitment, communication, and quality service, on customer loyalty through customer satisfaction. CRM acted as an independent variable in this study. The sample of this study included 94 respondents who were customers of PT Ritra Cargo Indonesia, Denpasar Branch. The data analysis technique used is path analysis. The result of this study indicated that the coefficient of determination was 0.651 which meant 65.1% of customer loyalty was influenced by CRM and customer satisfaction with a significance value of F (0,000) < α 0,05. This indicated that the effect of CRM on customer satisfaction was significant, the effect of satisfaction on customer loyalty was significant, and the effect of CRM on customer loyalty was significant. Keywords: customer relationship management (crm), customer satisfaction, customer loyalty

Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali Ni Kadek Irma Ariyanti; I Ketut Santra; Ni Ketut Lasmini
Jurnal Riset Bisnis dan Investasi Vol 3 No 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.943

This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behavior can explained by leadership and organizational culture variable of 11,7 % while the remaining 88,3% explained by the others variable outside of this study.

PERJALANAN PERILAKU ORGANISASI: Suatu Tinjauan Perspektif Sejarah Cokorda Gede Putra Yudistira; I Ketut Santra
Soshum: Jurnal Sosial dan Humaniora Vol 4 No 2 (2014): July 2014
Publisher : Politeknik Negeri Bali

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The erection of the Pyramids in Egypt, the Great Wall in China, the Taj Mahal India including Borobudur can not be separated from the countless people who worked day and night in a very long and tiring. We need a flashback of how individuals, groups and organizations behave from ancient times to the organization and postmodern society today. With a historical perspective one can explain fenemona now well and based on theory and previous evidences. The purpose of this paper is intended for, first to understand the major trends that make individuals, groups and organizations behave in a certain way expected. Second is about how, methods, concepts that appear in encouraging individuals, groups and organizations behave from each era through a historical overview. The conclusions of this paper are: the ways humans behave and behavioral organization have been studied since the time of Plato, it has been research topics and seminars research in the field of behavioral research organization. Efforts attempted to understand the behavioral organization can be done by understanding the historical review, studying that has ever been done by the figures of his time. Each figure proposed the idea in response to the situation of his time. Choosing and strengthening the suitable me that are by sorting our and storing the undesired ones.

Leadership and Organizational Culture Analysis on Organizational Citizenship Behavior (OCB) at PT. Hatten Bali Ariyanti, Ni Kadek Irma; Santra, I Ketut; Lasmini, Ni Ketut
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.943

This study aimed to analyze the influence of leadership and organizational culture on Organizational Citizenship Behavior employees. The study is a quantitative research. The data used in this study was collected through questionnaires and implemented to 106 of permanent employees in PT. Hatten Bali. The results of this study indicates that: 1) leadership have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,297 and significant value 0,003, 2) organizational culture have positive and significant effect on organizational citizenship behavior which indicated by coefficient regression value 0,144 and significant value 0,039, and 3) leadership and organizational culture have simultaneously effect on organizational citizenship behavior which indicated by f-count value 6,846 > f-table and significant value 0,002. Regression analyze result adjusted R2 value 0,117. This indicates that organizational citizenship behavior can explained by leadership and organizational culture variable of 11,7 % while the remaining 88,3% explained by the others variable outside of this study.

IMPLEMENTASI STRATEGI DIGITAL MARKETING GUNA MENARIK MINAT NASABAH PEMULA PADA PT PEGADAIAN (PERSERO) CABANG JIMBARAN SORMIN, ANGGUN KARUNIA; WIJAYATI, NI LUH MADE; SANTRA, I KETUT
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1018

With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Persero) Jimbaran Branch. This research uses qualitative methods and descriptive research types. Data collection techniques using observation, interviews and documentation. Data collection techniques using observation, interviews and documentation. Based on the results of research and analysis, it can be concluded that first, the implementation of digital marketing strategies at PT Pegadaian (Persero) Jombaran uses a promotion mix, namely a combination of marketing between conventional digital marketing and digital implementation, namely implementing 5D (Digital Devices, Digital Platfroms, Digital Media, Digital Data, and Digital Technology). Second, the digital marketing strategy to attract new customers used by PT Pegadaian (Persero) Jimbaran branch is Pegadaian Digital Service. As for the output of the results of this study, namely a tiktok account containing content, a flowchart to make it easier to create content, and a barcode that is used as a means of employee evaluation material, the barcode contains suggestions or comments from customers.

IMPLEMENTASI SISTEM REWARD DAN PUNISHMENT SERTA IMPLIKASINYA TERHADAP KINERJA KARYAWAN PADA AKSARI RESORT UBUD: IMPLEMENTATION OF REWARD AND PUNISHMENT SYSTEM AND IMPLICATIONS ON EMPLOYEE PERFORMANCE AT AKSARI RESORT UBUD Ni Ketut, Tutik Juniasih; Santra, I Ketut; Ni Luh Putu, Inten Rumini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 5 No. 1 (2024): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13906037

Penelitian ini bertujuan mengetahui implikasi sistem reward maupun punishment baik secara parsial dan simultan dalam hubungannya dengan kinerja karyawan pada Aksari Resort Ubud. Implementasi sistem reward dan punishment yang kurang optimal dalam penelitian ini berdampak langsung pada penurunan kinerja karyawan. Hal ini ditandai dengan meningkatnya kasus keterlambatan, kurang teliti dalam tugas, dan penurunan kualitas pelayanan terhadap tamu. Populasi dan sampel dalam penelitian ini adalah berasal dari keseluruhan karyawan Aksari Resort Ubud yang jumlahnya 55 orang sebagai responden penelitian. Data penelitian diperoleh dengan menggunakan teknik sampling jenuh atau dengan kata lain seluruh populasi digunakan menjadi sampel penelitian. Sampel yang terpilih diberikan satu set kuesioner dilanjut dengan observasi dan wawancara. Setelah data terkumpul, dilakukan olah data dengan regresi linear berganda dengan memanfaatkan SPSS V.26. Olah data menunjukkan hasil bahwa baik sistem reward maupun punishment berpengaruh terhadap kinerja karyawan secara serempak dan signifikan secara statistik. Selain itu sistem reward dan punishment secara parsial berdampak terhadap kinerja karyawan. Dilihat dari hasil uji statistik dapat dikatakan bahwa komponen reward memengaruhi kinerja karyawan lebih dominan dibandingkan dengan mekanisme punishment.

Human resource development strategy in empowering the employees Waelan, Waelan; Santra, I Ketut; Wijayati, Luh Made; Kasiani, Kasiani; Asrumi, Asrumi
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.20

Implementing human resource development strategy in empowering senior and junior employees for the training of the labor force in order improve discipline, work attitude and work ethic in order to achieve more than theory. The aim of this research is to know how the company execute the strategies for implementing strategy management theories. Several obstacles have been found that they can influence the performance of job training. So, it takes research back to minimize existing problems through. The assessment indicator used in this study is 4 (four) strategic management phases with the following indicators 1) environmental analysis, 2) formulation of strategies, 3) implementation of strategy and 4) evaluation and control. The humanitarian approach in developing human resources is more effective than the theoretical approach. In other words, the theoretical approach plus the humanitarian approach is harmoniously applied

Evaluating quality and price: A comprehensive analysis of maybelline vinyl ink Jaya, I Made Sura Ambara; Santra, I Ketut; Apriani, Luh Ketut
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i1.18

This study evaluates the quality and pricing of Maybelline Vinyl Ink, a widely popular cosmetic product, to provide insights into consumer perceptions and purchasing behaviour. The research focuses on three primary objectives: understanding the criteria that define cosmetic product quality, comparing Maybelline Vinyl Ink’s pricing with competitors, and analysing factors that influence consumer purchasing decisions. A mixed-methods approach was employed for data collection, incorporating a detailed review of user feedback from various platforms, ingredient analysis, and a comparative market study. Qualitative data provided insights into consumer satisfaction and preferences, while quantitative analysis helped assess market trends and pricing dynamics. The findings reveal that consumers often associate higher prices with superior quality, but this perception is not always accurate. Many affordable beauty products, including Maybelline Vinyl Ink, are recognized for delivering comparable, if not better, performance. Maybelline Vinyl Ink is particularly praised for its rich pigmentation, smooth application, and long-lasting formula. However, some users reported concerns about potential dryness or discomfort after extended wear, which could influence repeat purchases among certain segments. The analysis highlights the importance of balancing quality and pricing in maintaining brand reputation and consumer trust. Maybelline has successfully positioned itself as a reliable brand by offering products that cater to a diverse audience, combining quality and affordability. The study also underscores the role of product innovation, ingredient transparency, and effective marketing in shaping consumer behaviour in the competitive beauty industry. In conclusion, Maybelline Vinyl Ink exemplifies a product that strikes a balance between cost and quality, meeting the expectations of a broad consumer base. The findings provide valuable insights for both consumers and industry players, emphasizing the need for continuous product improvement and competitive pricing strategies in the cosmetics market.

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