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Journal : GANEC SWARA

ANALISIS KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN SHOPEE PAYLATER (STUDI KASUS PADA MAHASISWA POLITEKNIK NEGERI BALI) SAFITRI, ADELIA; GEDE, I GUSTI KETUT; SUPIATNI, NI NYOMAN
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1013

Abstract

In today's digital era, technology has advanced rapidly, enabling people to use their phones for various purposes easily, quickly, and instantly. E-commerce has grown rapidly in Indonesia, with Shopee being a leading platform. Shopee PayLater (SPayLater) allows users to make purchases with payment deferred to a later date. This study aims to analyze the factors of user-friendliness and risk perception influencing the interest of Bali State Polytechnic students in using SPayLater. Based on a survey conducted, SPayLater is very popular among students due to its convenience and various promotions offered. However, risk perceptions such as concerns about personal data and financial risks also influence user decisions. This research is quantitative, using data collected from 100 respondents who met the criteria through questionnaires. The method employed is multiple linear regression analysis using SPSS. The results show that userfriendliness and risk perception have a positive and significant impact on the interest in using SPayLater. High user-friendliness increases consumer interest, while risk perception does not reduce it. Both variables simultaneously influence consumer interest in using SPayLater. This study is expected to contribute to both companies and users.
ANALISIS KOMUNIKASI DAN MOTIVASI KERJA DALAM RANGKA MENINGKATKAN KINERJA KARYAWAN PADA HOLIDAY INN RESORT BARUNA BALI YANTI, NI PUTU DEVI KUMARA; GEDE, I GUSTI KETUT; SINTADEVI, NI PUTU RITA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1006

Abstract

This research aims to analyze the influence of communication and work motivation on employee performance at the Holiday Inn Resort Baruna Bali. Data was collected through a survey using a questionnaire filled in by the office employees. The data analysis methods used include correlation analysis, multiple linear regression, coefficient of determination, as well as hypothesis testing using the t test and F test. The research results show that both communication and work motivation partially have a positive and significant influence on employee performance. Simultaneously, communication and work motivation have also been proven to have a positive and significant effect on employee performance, as indicated by the calculated prob.F value (sig.) of 0.000, smaller than the significance level of 0.05 or 5%. Overall, the independent variables, namely communication and work motivation, are able to influence the dependent variable, namely employee performance, with an R square (R2) value of 57.8%. The remaining 42.2% is influenced by other factors outside the variables studied.