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All Journal Edu Journal Innovation in Learning and Education Afkarina : Jurnal Pendidikan Agama Islam
Hafidatun Nabila
Universitas Nurul Jadid
Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
Strategi Penguatan Visi, Misi, Dan Nilai Organisasi untuk Meningkatkan Kinerja Dan Identitas Lembaga Ida Kusumawati; Hafidatun Nabila
Edu Journal Innovation in Learning and Education Vol. 4 No. 1 (2026): Edu Journal in Learning and Education
Publisher : Fakultas Tarbiyah Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/edu.v4i1.3007

Abstract

This study aims to analyze the strengthening of the organization's vision, mission, and values in improving the performance and identity of the institution at MTs Miftahul Hasanah Gading. This research uses a descriptive qualitative approach with a case study category. Data collection techniques included observation and interviews, while data analysis utilized the Miles and Huberman model for data presentation, data reduction, and drawing conclusions. The results of this study indicate that the strengthening of the organization's vision, mission, and values is still not optimal. The formulation stage was semi-participatory, while the internalization of values was carried out normatively without a structured plan. However, exemplary leadership is a crucial factor in strengthening the implementation of organizational values. The results of these improvements can be seen in improved performance and the beginning of the realization of the institution's identity in the community. This study emphasizes that strengthening the vision, mission, and work values requires more integrated, cohesive, and sustainable mentoring to achieve maximum results in the institution's performance and identity.
Co-Authors Aminullah Aminullah Febi Febrianto Ida Kusumawati Manshur, Umar Moh. Holidi Uryatul Hikmah Yusril Ihza Saputra