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All Journal Afkarina : Jurnal Pendidikan Agama Islam International Journal of Instructional Technology
Moh. Holidi
Universitas Nurul Jadid
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
Transforming the Quality of Tahfidz and Religious Programs Through Relational Leadership of Madrasah Principals Zackyl Mustofa; Siti Khofsah; Annisa Tri Ananda Dewi; Moh. Holidi; Robert Edy Sudarwan
International Journal of Instructional Technology Vol 5, No 1 (2026)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v5i1.16577

Abstract

This study aims to analyze the implementation of relational leadership in improving the quality of tahfidz and religious programs in Islamic elementary schools. The research employs a qualitative case study approach to explore leadership practices, collaborative commitment building, and the transformation of program quality. Data were collected through interviews, observation, and documentation involving principals, teachers, and program supervisors, and analyzed using data condensation, data display, and verification techniques. The findings show that relational leadership is implemented through open communication, role modeling, and collaborative decision-making, which strengthens trust and engagement among school members. Shared commitment to program quality is built through teacher involvement in planning, implementation, and evaluation processes. The study also reveals that relational leadership contributes to improved student discipline, increased memorization achievement, and stronger motivation in religious learning activities. The implication of this study is that relational leadership serves as a key driver in transforming educational quality by fostering collaboration, trust, and sustainable commitment within the school environment, particularly in strengthening tahfidz and religious education programs.
Co-Authors Aminullah Aminullah Annisa Tri Ananda Dewi Febi Febrianto Hafidatun Nabila Manshur, Umar Robert Edy Sudarwan Siti Khofsah Uryatul Hikmah Yusril Ihza Saputra Zackyl Mustofa