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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.

Model Manajemen Organisasi Kedaerahan dalam Membangun Kesadaran Kolektif Berbasis Kearifan Lokal Febi Febrianto
Jurnal Manajemen dalam Pendidikan Vol 1 No 1 (2025): November
Publisher : CV Narasi Khatulistiwa Indonesia

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This study aims to formulate a model of regional student organization management based on local wisdom at Nurul Jadid Islamic Boarding School, Probolinggo. The research focuses on how the values of struggle taught by KH. Zaini Mun’im—embodied in the Trilogy and Five Student Awareness—are internalized within the management system of student organizations to build collective awareness and social character. This study employs a qualitative approach with a case study design, involving members of the Santri Communication Forum (FKS), Orsat, and Orda as key subjects. Data were collected through in-depth interviews, participant observation, and document analysis, and then analyzed using Miles and Huberman’s interactive model. The findings reveal that the management of student organizations at Nurul Jadid integrates modern managerial systems with pesantren (Islamic boarding school) values. Each stage of management—planning, organizing, implementation, and evaluation—is carried out based on principles of struggle, deliberation, sincerity, and social responsibility. These values serve not only as moral guidelines but also as the driving energy of the organizational culture. The resulting model is holistic and transformative, fostering students’ collective awareness as agents of social change and guardians of humanitarian values. This study contributes theoretically to the development of value-based management models in the context of Islamic boarding school education

PENGUATAN DAYA SAING LEMBAGA PENDIDIKAN ISLAM MELALUI OPTIMALISASI DIGITAL ADVERTISING DALAM REKRUTMEN PESERTA DIDIK BARU Muhammad Kamil; Febi Febrianto; Uryatul Hikmah; Muthia Hasanah; M. Kholilur Rohman; Akmal Mundiri
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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This study aims to analyze the strategy of optimizing digital advertising in strengthening the competitiveness of Islamic educational institutions through increasing the effectiveness of new student recruitment. The research uses a qualitative approach with a case study method on Islamic educational institutions that actively use digital media as a means of promotion. Data was obtained through observation, interviews, documentation, and literature studies, then analyzed using data reduction techniques, data presentation, and conclusion drawn. The results of the study show that the use of digital advertising through social media, websites, and digital advertising platforms is able to increase the visibility of institutions, expand the reach of information, build a positive image, and increase interaction with prospective students and parents. Effective strategies include presenting informative and engaging content, using professional visual design, and utilizing segmented paid advertising features. The implementation of this strategy has proven to support the increase in the number of registrants and strengthen the competitive position of Islamic educational institutions in the midst of increasingly fierce competition. The implications of this research emphasize the importance of strengthening the digital capacity of Islamic educational institutions and the development of technology-based marketing strategies as a sustainable effort to increase the competitiveness and sustainability of educational institutions in the digital era.

PEMANFAATAN TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN DIGITAL DALAM MENGHADAPI KOMPETISI ANTAR MADRASAH Moh. Rofik; Febi Febrianto; Uryatul Hikmah; Muthia Hasanah; Muh. Kamil; M. Kholilur Rohman; Abu Hasan Agus Rahmatullah
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Penelitian ini bertujuan untuk menganalisis pemanfaatan TikTok sebagai media komunikasi pemasaran digital dalam menghadapi kompetisi antar-madrasah. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus deskriptif. Data diperoleh melalui wawancara mendalam, observasi partisipatif digital (netnografi), dan studi dokumentasi yang melibatkan pimpinan lembaga, pengelola hubungan masyarakat, tim kreatif media sosial, serta peserta didik baru yang memperoleh informasi melalui platform digital. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran berbasis TikTok mampu memperkuat citra lembaga melalui pengemasan konten yang mengintegrasikan nilai-nilai religius, literasi digital, dan budaya populer. Meskipun demikian, peningkatan jumlah tayangan (views) dan tingkat keterlibatan (engagement) tidak secara otomatis meningkatkan jumlah peserta didik baru karena adanya kesenjangan (conversion gap) antara popularitas konten dan keputusan pendaftaran. Untuk mengatasi permasalahan tersebut, diterapkan strategi komunikasi pemasaran berbasis model Attention, Interest, Desire, Action (AIDA) melalui pengembangan konten yang menarik perhatian, penyampaian informasi akademik secara persuasif (soft selling), optimalisasi media penghubung menuju layanan pendaftaran, serta penguatan respons komunikasi kepada calon peserta didik. Penelitian ini menyimpulkan bahwa efektivitas TikTok sebagai media komunikasi pemasaran pendidikan tidak hanya ditentukan oleh tingginya metrik digital, tetapi juga oleh kemampuan strategi komunikasi dalam mengonversi perhatian audiens menjadi tindakan nyata berupa pendaftaran peserta didik. Oleh karena itu, keberhasilan pemasaran digital lembaga pendidikan memerlukan pengelolaan konten yang terintegrasi, terukur, dan berorientasi pada pencapaian tujuan institusi.

ANALISIS PERAN KYAI DALAM MEMBANGUN CITRA POSITIF MADRASAH Febi Febrianto; Moh. Rofik; Uryatul Hikmah; Muthia Hasanah; Muh. Kamil; Abu Hasan Agus Rahmatullah
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Penelitian ini bertujuan untuk menganalisis peran kepemimpinan kyai dalam membangun brand image madrasah di MA Raudlatul Fatah Puspan Maron Probolinggo. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi yang melibatkan kyai, kepala madrasah, guru, staf humas, komite madrasah, wali peserta didik, serta tokoh masyarakat. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa kepemimpinan kyai memiliki peran yang sangat penting dalam membangun brand image madrasah melalui tiga bentuk utama, yaitu sebagai figur public trust yang menumbuhkan kepercayaan masyarakat terhadap lembaga, sebagai komunikator publik melalui aktivitas ceramah yang berfungsi memperkenalkan dan memperkuat citra madrasah, serta sebagai figur sentral masyarakat Tapal Kuda yang memiliki legitimasi sosial dan pengaruh kuat terhadap persepsi masyarakat dalam memilih lembaga pendidikan. Ketiga peran tersebut membentuk citra positif madrasah secara alami melalui keteladanan, komunikasi, dan kedekatan sosial yang dimiliki kyai. Penelitian ini menyimpulkan bahwa keberhasilan pembangunan brand image madrasah berbasis pesantren tidak hanya ditentukan oleh kualitas program pendidikan, tetapi juga oleh kepemimpinan kyai yang mampu membangun kepercayaan, memperkuat komunikasi publik, dan memperoleh legitimasi sosial di tengah masyarakat.

Five Days In Ma'had Program As Increasing Social Awareness And Strengthening Character Febi Febrianto; Muhammad Ainul Yaqin
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 4, No 2, April 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v4i2.32655

This study aims to explore the implementation of the Five Days in Ma’had program as a solution to the social care character crisis at Madrasah Ibtidaiyah Fathaniah Paiton Probolinggo. Amid the influence of globalization and technology, which promote individualism, social values such as empathy, social sensitivity, and mutual cooperation are increasingly marginalized, leading to the decay of social care character among students. This program is designed to provide hands-on experience that can strengthen students' social character within a five-day period, with evaluations conducted by parents. A qualitative approach with a case study design was used to examine the impact of the program on character management among students. The results indicate that this program can enhance social care and have a positive impact on students' behavioral changes in their social contexts through four key aspects: 1) development of a practical-based curriculum, 2) program learning evaluation based on parental roles, 3) role model figures of Kiai, and 4) more massive habituation. The Five Days in Ma’had program offers a comprehensive approach to character development that is more effective and contextual. The program also succeeded in instilling the habit of sharing among students.

ANALISIS IMPLEMENTASI SIKLUS PPEPP DALAM SISTEM PENJAMINAN MUTU INTERNAL PENDIDIKAN ISLAM Ida Megawati; Febi Febrianto
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Juli
Publisher : CV Narasi Khatulistiwa Indonesia

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This study aims to analyze the implementation of the Determination, Implementation, Evaluation, Control, and Improvement (PPEPP) cycle within the Internal Quality Assurance System at Darul Lughah Wal Karomah Islamic Boarding School. This research employed a qualitative approach using a case study design. Data were collected through in-depth interviews, observations, and document analysis, including quality standards, Standard Operating Procedures (SOPs), annual work programs, monitoring and evaluation reports, and other supporting documents. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that the PPEPP cycle has been implemented systematically through five interconnected stages. The determination stage was carried out through the formulation of quality standards and supporting quality documents as institutional guidelines. The implementation stage was realized through the execution of work programs and SOPs across organizational units. The evaluation stage was conducted through periodic monitoring and assessment of quality standard achievement, while the control stage was implemented by following up evaluation findings through corrective actions. Furthermore, the improvement stage focused on refining quality standards, revising SOPs, strengthening institutional coordination, and developing work programs as part of a continuous quality improvement process. The study concludes that the implementation of the PPEPP cycle not only strengthens the effectiveness of the Internal Quality Assurance System but also fosters a sustainable quality culture that supports professional, accountable, and continuously improving governance in Islamic educational institutions.

Organizational Leadership sebagai Paradigma Baru Tata Kelola Pondok Pesantren Febi Febrianto; Mohammad Abdul Aziz Al-Wahedi
Amorti: Jurnal Studi Islam Interdisipliner Vol. 5 No. 3 Juli 2026: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v5i3.1245

The increasing complexity of Islamic boarding school (pesantren) organizations requires a leadership paradigm that is not solely dependent on the personal authority of the kyai, but is also capable of strengthening institutional governance through a sustainable organizational system. This study aims to analyze how Organizational Leadership is developed through the institutionalization of cultural leadership values to reinforce governance at Pondok Pesantren Nurul Jinan. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observations, and document analysis involving the pesantren caregiver, foundation leaders, institutional heads, core administrators, field coordinators, and organizational managers selected through purposive sampling. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, while data validity was ensured through source triangulation, technique triangulation, and member checking. The findings reveal that organizational leadership is established through four interconnected processes: (1) strengthening cultural leadership values as the organizational foundation, (2) institutionalizing leadership values into organizational structures, work mechanisms, and governance systems, (3) distributing leadership across organizational levels according to functions and responsibilities, and (4) integrating cultural values with modern management practices to improve organizational effectiveness. These processes have enhanced coordination, accountability, collaboration, leadership regeneration, and institutional sustainability without diminishing the moral authority of the kyai. This study introduces Organizational Leadership as a new governance paradigm for Islamic boarding schools, emphasizing that leadership should be understood as an organizational capability embedded in institutional culture, structure, and governance systems rather than merely as an individual leader's attribute. The proposed model contributes to the development of governance theories for Islamic educational institutions by demonstrating that the institutionalization of cultural leadership values serves as a strategic mechanism for building professional, adaptive, and sustainable pesantren governance. Keywords: Organizational Leadership; Islamic Boarding School; Cultural Leadership; Institutionalization; Governance.

Teacher Voice from Digital Screens: Perception Analysis and Readiness for Online Clinical Supervision Febi Febrianto; Muthi'ah Rahman; Rifka Jannatul Firdausiyah; Uryatul Hikmah; Robert Edy Sudarwan
Amorti: Jurnal Studi Islam Interdisipliner Vol. 5 No. 3 Juli 2026: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v5i3.1249

This study aims to analyze teacher perception, teacher readiness, as well as supporting and inhibiting factors in the implementation of online clinical supervision at MTs Hikmatul Hasanah. The research uses a qualitative approach with a case study design. Data were collected through observation and semi-structured interviews involving madrasah heads, madrasah deputy heads for curriculum, academic supervisors, and teachers who had participated in online clinical supervision. Data analysis is carried out through the process of data condensation, data reduction, data presentation, and data verification by utilizing content analysis, discourse analysis, and interpretive analysis. The results of the study showed that teachers have a positive perception of online clinical supervision because it provides ease of communication, time flexibility, efficiency of implementation, and ease of documentation of supervision results. Teachers' readiness in facing digital-based supervision is in the category of being quite good, which is shown by the ability to use supervision support technology, openness to feedback, and willingness to adapt to change. Supporting factors for the implementation of online clinical supervision include madrasah policy support, technology training, mentoring, availability of digital facilities, and good communication between supervisors and teachers. The inhibiting factors include limited internet networks, differences in digital competencies, limitations in technological devices, and reduced intensity of face-to-face interactions. The findings of the study show that teachers' positive perceptions correlate with increased readiness to participate in digital-based clinical supervision. Therefore, the success of online clinical supervision requires adequate technological support, strengthening digital competencies, and communicative and reflective professional relationships.

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