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All Journal Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Afkarina : Jurnal Pendidikan Agama Islam
Aminullah Aminullah
Universitas Nurul Jadid
Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Cognitive Ai Analysis For Prediction Of Changes In Public Behavior In Public Relations Management In Schools Aminullah Aminullah; Moh Mohlas; Muhammad Durrin Ni’am; Najiburrahman Najiburrahman; Hasan Baharun
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 5, No 1, December 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v5i1.40957

Abstract

Abstract: This study aims to examine the use of Cognitive AI in predicting changes in public behavior in the background of public relations management in schools, especially in improving the effectiveness of data-based communication and decision-making strategies. Through this approach, it is hoped that schools will be able to master the response patterns of school residents more accurately, in routine situations when communication crises occur. The research method used is qualitative in the form of a case study, involving in-depth interviews, directed observations, and document analysis to thoroughly explore the process of implementing Cognitive AI and its impact on school communication management patterns. The results indicate that the use of Cognitive AI can recognize changing trends in public opinion, improve the accuracy of PR messages, and help schools design more responsive and personalized communication strategies. After all, the application of technology also strengthens the school's relationship with publications through a more productive and sustainable understanding of behavior. The implications of this study confirm that the integration of Cognitive AI not only improves the effectiveness of public relations management, but also becomes the basis for innovation in designing adaptive and sustainable educational communication. 
Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
Co-Authors Baharun, Hasan Febi Febrianto Hafidatun Nabila Manshur, Umar Moh Mohlas Moh. Holidi Muhammad Durrin Ni’am Uryatul Hikmah Yusril Ihza Saputra