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All Journal Afkarina : Jurnal Pendidikan Agama Islam Journal of Management in Education
Yusril Ihza Saputra
Universitas Nurul Jadid
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
MPI LEADERSHIP PERSONAL BRANDING: BUILDING SCHOOL AUTHORITY AND REPUTATION THROUGH DIGITALLY LITERATE LEADERS Muthi'ah Rahman; Rifka Jannatul Firdausiyah; Yusril Ihza Saputra; Unzilah Khomairotusshiyamah; Moh Holidi; Siti Nur Aviatun Hasanah; Najiburrahman
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Abstract

This study aims to analyze the role of personal branding of leadership in Islamic Education Management (MPI) based on digital literacy in building the authority and reputation of schools. The method used is a qualitative approach with a case study design, with data collection techniques through observation and in-depth interviews with leaders, teachers, education staff, and institutional media managers. Data analysis was carried out through the stages of condensation, presentation, and verification using content analysis, discourse, and interpretative approaches. The results of the study indicate that effective personal branding of leadership is built through leader authenticity, digital literacy as a strategic instrument, and the integration of Islamic values. Authenticity strengthens trust and authority, digital literacy enables the management of public narratives in a targeted manner, while Islamic values ​​serve as the foundation for building institutional credibility. The implications of this study emphasize that strengthening personal branding based on values ​​and increasing digital literacy are important factors in building a school's reputation that is adaptive and competitive in the digital era.
Co-Authors Aminullah Aminullah Febi Febrianto Hafidatun Nabila Manshur, Umar Moh Holidi Moh. Holidi Muthi'ah Rahman Najiburrahman Rifka Jannatul Firdausiyah Siti Nur Aviatun Hasanah Unzilah Khomairotusshiyamah Uryatul Hikmah