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All Journal Afkarina : Jurnal Pendidikan Agama Islam International Journal of Instructional Technology Journal of Management in Education
Uryatul Hikmah
Universitas Nurul Jadid
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Branding Strategy Of Islamic Boarding School Students In Increasing The Attraction Of Prospective Students A Systematic Review Of The Literature Hafidatun Nabila; Yusril Ihza Saputra; Uryatul Hikmah; Aminullah Aminullah; Moh. Holidi; Febi Febrianto; Umar Manshur
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15134

Abstract

This study analyzes the digital branding strategies of Islamic boarding schools (pesantren) to increase the attractiveness of prospective students through a literature review approach. The era of the Industrial Revolution 4.0 and the development of digital technology have encouraged Islamic boarding schools to adapt by utilizing digital media such as websites, social media, and digital da'wah content as strategic tools to build a positive image, expand the reach of information, and increase public trust. This strategy encompasses not only the visual aspects and identity of the institution, but also the display of religious values, culture, the character of the kiai (Islamic scholars), and innovation in content presentation. Social media such as Instagram, YouTube, TikTok, and Facebook have become primary platforms for effective two-way communication, supporting the branding process, and building emotional relationships with the community. However, the implementation of digital branding in Islamic boarding schools faces challenges such as limited human resources, digital literacy, and professional content management. This study emphasizes the importance of integrating Islamic values with technological innovation to maintain the relevance of Islamic boarding schools in the digital era and strengthen the institution's competitiveness and reputation. It is hoped that the results of this study will provide a systematic and comprehensive overview of Islamic boarding school digital branding practices as an important strategy in attracting prospective students and building a positive image in the eyes of the community.
PENGUATAN DAYA SAING LEMBAGA PENDIDIKAN ISLAM MELALUI OPTIMALISASI DIGITAL ADVERTISING DALAM REKRUTMEN PESERTA DIDIK BARU Muhammad Kamil; Febi Febrianto; Uryatul Hikmah; Muthia Hasanah; M. Kholilur Rohman; Akmal Mundiri
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Abstract

This study aims to analyze the strategy of optimizing digital advertising in strengthening the competitiveness of Islamic educational institutions through increasing the effectiveness of new student recruitment. The research uses a qualitative approach with a case study method on Islamic educational institutions that actively use digital media as a means of promotion. Data was obtained through observation, interviews, documentation, and literature studies, then analyzed using data reduction techniques, data presentation, and conclusion drawn. The results of the study show that the use of digital advertising through social media, websites, and digital advertising platforms is able to increase the visibility of institutions, expand the reach of information, build a positive image, and increase interaction with prospective students and parents. Effective strategies include presenting informative and engaging content, using professional visual design, and utilizing segmented paid advertising features. The implementation of this strategy has  proven to support the increase in the number of registrants and strengthen the competitive position of Islamic educational institutions in the midst of increasingly fierce competition. The implications of this research emphasize the importance of strengthening the digital capacity of Islamic educational institutions and the development of technology-based marketing strategies as a sustainable effort to increase the competitiveness and sustainability of educational institutions in the digital era.  
ANALISIS PERAN KYAI DALAM MEMBANGUN CITRA POSITIF MADRASAH Febi Febrianto; Moh. Rofik; Uryatul Hikmah; Muthia Hasanah; Muh. Kamil; Abu Hasan Agus Rahmatullah
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis peran kepemimpinan kyai dalam membangun brand image madrasah di MA Raudlatul Fatah Puspan Maron Probolinggo. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan studi dokumentasi yang melibatkan kyai, kepala madrasah, guru, staf humas, komite madrasah, wali peserta didik, serta tokoh masyarakat. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa kepemimpinan kyai memiliki peran yang sangat penting dalam membangun brand image madrasah melalui tiga bentuk utama, yaitu sebagai figur public trust yang menumbuhkan kepercayaan masyarakat terhadap lembaga, sebagai komunikator publik melalui aktivitas ceramah yang berfungsi memperkenalkan dan memperkuat citra madrasah, serta sebagai figur sentral masyarakat Tapal Kuda yang memiliki legitimasi sosial dan pengaruh kuat terhadap persepsi masyarakat dalam memilih lembaga pendidikan. Ketiga peran tersebut membentuk citra positif madrasah secara alami melalui keteladanan, komunikasi, dan kedekatan sosial yang dimiliki kyai. Penelitian ini menyimpulkan bahwa keberhasilan pembangunan brand image madrasah berbasis pesantren tidak hanya ditentukan oleh kualitas program pendidikan, tetapi juga oleh kepemimpinan kyai yang mampu membangun kepercayaan, memperkuat komunikasi publik, dan memperoleh legitimasi sosial di tengah masyarakat.  
Harnessing the Storm: Leveraging Conflict Management as a Driver for Organizational Innovation Uryatul Hikmah; Ittaqillah Haisuma Kunta; Hefniy Hefniy
International Journal of Instructional Technology Vol 4, No 2 (2025)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v4i2.16140

Abstract

Study This aiming at For analyze How management conflict can utilized as driver innovation organization, as well as identify strategy effective in manage conflict to produce mark add. Method research used is approach qualitative with studies literature and analysis cases in some successful organization manage conflict in a way constructive. Data collected through study journal scientific, report organizations and resources relevant others, then analyzed in a way thematic. Research results show that managed conflict in a way open, collaborative, and based communication effective capable increase creativity, enrichment perspective, as well as push birth solution innovative. On the other hand, the conflict is ignored or managed in a way repressive precisely hinder performance and innovation. Factors key success covering leadership transformational, culture inclusive organizations, as well as system transparent communication. Implications study This confirm that organization need change paradigm to conflict, from something that must be done avoided become opportunity strategic For innovation. Therefore that, development competence management conflict for leaders and members organization become very important use create environment adaptive and innovative work.
Co-Authors Abu Hasan Agus Rahmatullah Akmal Mundiri Aminullah Aminullah Febi Febrianto Hafidatun Nabila Hefniy, Hefniy Ittaqillah Haisuma Kunta M. Kholilur Rohman Manshur, Umar Moh. Holidi Moh. Rofik Muh. Kamil Muhammad Kamil Muthia Hasanah Yusril Ihza Saputra