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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Visi Komunikasi ASPIRATION Journal
Andreas Dion Anggoro
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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UNDERSTANDING THE MOTIVES AND TYPIFICATIONS OF YOUTUBER GAMING ON SOCIAL MEDIA: A PHENOMENOLOGY STUDY Afdal Makkuraga Putra; Andreas Dion Anggoro; Sofia Aunul; Riza Darma Putra
ASPIRATION Journal Vol. 2 No. 1 (2021): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

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Abstract

This study aims to analyze the motives and typify of Youtuber Mobile Legend Bang Bang (MLBB). This study uses Alfred Schutz's theory of phenomenology with a constructivist paradigm and phenomenological methods. To collect data, it was done by interviewing 7 informants and observing the informants' YouTube channel. The results of the research and data analysis show that there are several "motives because" MLBB players become gaming youtubers driven by 2 things, namely hobbies or fun and having free time. Meanwhile, the "motive for" which was found was related to 3 things. First, it relates to the desire of MLBB players to share their knowledge and playing skills. Second, about the MLBB players that many people want to watch. Third, it relates to the desire of MLBB players who want to be recognized as great or professional in playing. Based on these motives, this study categorizes 3 types of YouTubers MLBB in forming their identity on YouTube, namely Casual YouTubers, Sharing YouTubers, and Achieved YouTubers.
First Spiritual Exercises and the Rise of Mental Wellbeing and OCB Among Credit Union Activists Sumarwan, Antonius; Anggoro, Andreas Dion; Kristiyanto, Nikolas; Setiawan, Yohanes Ignasius
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.54111

Abstract

This study investigates the effects of the First Spiritual Exercises (FSE) on mental well-being and Organizational Citizenship Behavior (OCB) among credit union activists. Contributing to the growing intersection of spirituality and organizational psychology, the study offers empirical evidence on how structured spiritual practices shape workplace behavior. A quasi-experimental design was applied to 53 activists, with the intervention group drawn from Credit Union Kridha Rahardja and the control group from Credit Union Kasih Sejahtera. Pre- and post-test analyses revealed significant improvements in mental well-being and OCB following participation in the FSE. Furthermore, mental well-being was found to have a statistically significant influence on OCB scores. These findings affirm that spiritual exercises may serve not merely as private devotion but as strategic levers for fostering psychological resilience and pro-social behavior in organizations. Managers may consider integrating reflective spiritual practices as part of employee development initiatives to promote healthier, more engaged work cultures.
BUILDING THE IMAGE OF A “CITRA ANAK BANGSA”: A RETROSPECTIVE STUDY OF PTDI N219’S PUBLIC RELATIONS MANAGEMENT Muhammad Reza Panangian; Andreas Dion Anggoro
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

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This study aims to retrospectively evaluate PT Dirgantara Indonesia’s (PTDI) public relations (PR) management in constructing the image of the N219 aircraft as a “Karya Anak Bangsa” during the initiation phase in 2019, as well as its impact on the product’s reputation in 2026. Using a qualitative approach with a single-case study method, this study examines the implementation of the Planning, Organizing, Actuating, and Controlling (POAC) management functions through in-depth interviews, observations, and document analysis. The findings reveal that despite inter-institutional coordination challenges and limited publication budgets, the PR role as an Expert Prescriber—prioritizing physical validation through aerospace exhibitions—proved pivotal in building long-term market trust. This study reveals the existence of an Efficiency Paradox, wherein cost-efficient digital channels are not always effective in mitigating socio-psychological skepticism toward domestic high-tech products when compared to direct physical interactions. Theoretically, this study contributes to the development of Excellence Theory by emphasizing the importance of validating communication in high-risk manufacturing industries. The research findings recommend the need for a single voice policy across institutions to strengthen public loyalty toward national strategic innovations. 
Co-Authors Afdal Makkuraga Putra Kristiyanto, Nikolas Muhammad Reza Panangian Riza Darma Putra Setiawan, Yohanes Ignasius Sofia Aunul Sumarwan, Antonius