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All Journal Jurnal Ilmiah Manajemen dan Bisnis JURNAL ECONOMINA
Baiq Reinelda Tri Yunarni
Universitas Muhammadiyah Mataram, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Data-Driven Customer Experience Strategies in Modern Digital Marketing Candra; Dedy Iswanto; Baiq Reinelda Tri Yunarni; Rizka Kumia Andaru; Yasyifa Dian Urfina; Sulhan Hadi; Muhammad Naim
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2313

Abstract

This study employs a Systematic Literature Review approach to examine literature indexed in Google Scholar, the Directory of Open Access Journals, and Scopus from 2017 to 2026 to explore digital transformation within quality management systems (Quality 4.0). The results of the review indicate that existing research still has fundamental limitations, characterized by a predominance of conceptual approaches, a lack of empirical evidence and longitudinal studies, and a tendency to focus on digital transformation in general, thus failing to address the specific context of quality management systems. Furthermore, the available literature remains fragmented and has not yet produced an integrative model that comprehensively links the technological, organizational, and human resource dimensions, thereby limiting its practical implications for organizations. Based on these findings, there is a research gap that calls for the development of a holistic, measurable, and empirically grounded cross-sectoral implementation model for Quality 4.0. Therefore, future research should focus on formulating an empirically validated integrative framework, developing practical change management strategies, enhancing contextual digital competencies, strengthening cybersecurity, and exploring the application of human-centered artificial intelligence to support the effectiveness and sustainability of quality management systems in the digital era.
Managing Image in the Midst of Uncertainty: A Systematic Analysis of Destination Communication Strategies Post-Security Crisis Dedy Iswanto; Sulhan Hadi; Baiq Reinelda Tri Yunarni; Muhammad Fuzail
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7495

Abstract

Post-security crises, particularly those arising from political instability or natural disasters, tourism destinations in Indonesia face challenges in managing their image and sustaining tourist visits. Effective crisis communication strategies, including transparent actions and engagement with tourists, play a crucial role in rebuilding trust and loyalty, essential for long-term tourism sustainability. These strategies, along with smart tourism technologies and community involvement, are vital for managing destination image during and after a crisis, ensuring recovery and maintaining tourist interest. This study explores key strategies destinations use to manage their image post-crisis, focusing on the role of smart tourism technologies (STT) and content marketing in fostering tourist loyalty, and investigates community involvement in building resilience. A systematic literature review using the PRISMA framework was conducted, supplemented by bibliometric analysis with VOSviewer, covering 18 articles published between 2020 and 2025. Adaptive crisis communication, STT (AI, VR), content marketing, and community engagement are essential in restoring destination image and sustaining tourist loyalty. Digital platforms and UGC play significant roles in shaping visitor perceptions and decisions. The integration of digital strategies, transparent communication, and community involvement are crucial for post-crisis recovery and long-term resilience. Emotional engagement and perceived safety significantly influence the effectiveness of these strategies. This study provides unique insights into strategies for managing tourism destinations' post-crisis recovery. It offers practical guidance for managers on how to integrate crisis communication strategies, community involvement, and digital innovations to enhance both tourist loyalty and destination resilience, ensuring long-term sustainability.
Not Just Privilege: The Moderating Role of Financial Knowledge in The Relationship Between Parental Income and Locus of Control on Youth Financial Management Baiq Reinelda Tri Yunarni; Elok Sri Utami; Dedy Iswanto; Fuzail Muhammad
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7532

Abstract

This study examined personal financial management behavior of Generation Z within the digital economic landscape, specifically analyzing how it is driven by their internal Locus of Control and the level of parental income and the moderating role of Financial Knowledge. Using a quantitative approach with Structural Equation Modeling (SEM) through SmartPLS, data were gathered through an online survey of 231 Generation Z respondents in Mataram City. The results showed a significant positive impact on financial management behavior from both parental income and locus of control, these indicated that both psychological self-regulation and family economic background play important roles in shaping responsible financial habits, while Financial Knowledge did not significantly moderate these relationships. Additionally, Locus of Control was found to mediate the relationship between Parental Income and Financial Management Behavior, highlighting the importance of internal motivation in financial decision-making. Overall, the findings suggest that improving financial management among Generation Z requires not only strengthening financial literacy but also fostering personal responsibility and supportive socio-economic environments, providing useful implications for educators, policymakers, and families in developing more comprehensive financial education strategies in the digital era.
Co-Authors Candra Dedy Iswanto Elok Sri Utami Fuzail Muhammad Muhammad Fuzail Muhammad Naim Rizka Kumia Andaru Sulhan Hadi YASYIFA DIAN URFINA