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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Government and Politics (JGOP) Business Management Journal of Artificial Intelligence and Digital Business Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Karuna: Jurnal Pengabdian Masyarakat Multidisiplin
Candra
Universitas Muhammadiyah Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Impact of Digital Marketing, Product Quality, and Customer Relationship Management on Online Shop Consumer Loyalty Qusairi, Andri Al; Candra, Candra; Sudarta, Sudarta; Iswanto, Dedy; Maniza, Lalu Hendra
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1880

Abstract

This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection instruments utilized a Likert scale with 29 items designed to measure respondents' perceptions of the study variables. Regression analysis results indicate that collectively, digital marketing, product quality, and CRM explain 49.3% of the variation in consumer loyalty. Specifically, CRM emerges as significantly influential with the highest beta coefficient (0.438) and low statistical significance (p = 0.000), while digital marketing and product quality show less significant impacts With p-values of 0.296 and 0.127, respectively, these results highlight the critical role of effective customer relationship management strategies in fostering consumer loyalty in online commerce. They also indicate the necessity for strategic enhancements in digital marketing and product quality to optimize their influence. This research contributes to the comprehension of the dynamics affecting consumer behavior in the digital age.
Pengaruh Citra Dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Kepada Konsumen Telkomsel Di Kantor Pt. Grapari Mataram) Candra, Candra; Suhastini, Novia; Amil, Amil; Iswanto, Dedy
Journal of Government and Politics (JGOP) Vol 1, No 1 (2019): Juli
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v1i1.943

Abstract

Munculnya berbagai macam produk dalam suatu kategori dengan kualitas produk yang sudah menjadi standar dan dapat dengan mudah ditiru dan dimiliki oleh siapapun mengakibatkan sulitnya suatu perusahaan untuk mempertahankan dirinya sebagai pemimpin pasar. Untuk mengatasi penetrasi yang dilakukan oleh kompetitor, maka Telkomsel harus tetap menjaga pangsa pasarnya, salah satunya dengan bentuk citra merek (brand image) dan kepercayaan merek (brand trust yang kuat). Jika suatu perusahaan mampu menciptakan citra merek (brand image) dan kepercayaan merek (brand trust) yang kuat, positif dan mempunyai nila (value) dan  brand yang kuat akan menciptakan rasa percaya bagi  konsumen untuk menentukan suatu pilihan pada suatu merek. Sehingga untuk melihat pengaruh citra dan kepercayaan merek terhadap loyalitas konsmune, metode penelitian yang di gunakan adalah pendekatan kuantitatif dengan metode penelitian survei yaitu suatu penelitian yang mengambil sampel dari suatu populasi dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Desain deskriptif adalah untuk mendeskripsikan variabel penelitian. Desain penelitian yang digunakan merupakan penelitian conclusive yang bersifat kausal (causal research), yang bertujuan untuk mempelajari hubungan sebab-akibat antara variabel independen (bebas) terhadap variabel dependen (terikat). Tehnik pengumpulan data yang digunakan adalah Penelitian lapangan, Observasi,Teknik Wawancara dan Kuisioner (angket). Hasil penelitian menunjukkan bahwa variabel independen brand image (citra merek) dan brand trust (kepercayaan merek) berpengaruh posistif dan signifikan baik secara persial maupun simultan  terhadap loyalitas merek (brand trust) dengan tingkat nilai koefisien determinasi (Adjusted R Square) atau kemampuan variasi nilai variabel independen dalam mempengaruhi variabel dependen.
Penanaman Mangrove sebagai Upaya Pelestarian Kawasan Wisata Gili Petagan Desa Padakuar Lombok Timur Lalu Hendra Maniza; Muhammad Naim; Candra; Zihori Maulida
Karuna: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 2 No. 1 (2025): Karuna: Jurnal Pengabdian Masyarakat Multidisiplin
Publisher : CV Yazri Aksara Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62238/karuna.v2i1.197

Abstract

Kawasan pesisir Gili Petagan mengalami tekanan abrasi dan penurunan kualitas ekosistem mangrove akibat minimnya partisipasi masyarakat dalam pelestarian lingkungan. Kegiatan pengabdian ini bertujuan untuk meningkatkan peran masyarakat pesisir dalam konservasi mangrove melalui penanaman bibit secara kolaboratif. Kegiatan melibatkan mitra Yayasan Komite Pengelolaan Perikanan Laut (YKPPL) dan 100 peserta dari berbagai unsur masyarakat. Metode pelaksanaan mencakup sosialisasi, simulasi teknik penanaman, dan gotong royong. Hasil menunjukkan 10.000 bibit berhasil ditanam dengan tingkat keberhasilan tumbuh diperkirakan mencapai 85–90%. Kegiatan juga menghasilkan peningkatan kesadaran ekologis masyarakat serta penguatan kapasitas dalam pengelolaan ekowisata. Kegiatan ini menjadi model kolaborasi lintas sektor yang efektif untuk konservasi pesisir berbasis partisipatif.
The Influence of Digital Marketing Strategy and Risk Perception on Generation Z's Online Purchasing Behavior: Pengaruh Strategi Pemasaran Digital dan Persepsi Risiko terhadap Perilaku Pembelian Online Generasi Z Candra, Candra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1056

Abstract

This study aims to analyze the effect of digital marketing strategies and risk perceptions on Generation Z's online purchasing behavior in Mataram City. The approach used is quantitative with the type of causal-comparative research. A sample of 97 respondents was obtained through purposive sampling technique based on the criteria of Generation Z who actively shopped online in the last three months. Data were collected using a 5-point Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The results showed that digital marketing strategy (β = 0.216) and risk perception (β = 0.564) had a positive and significant effect on online purchasing behavior, with a joint influence contribution of 52.8% (R² = 0.528). The research instrument is declared valid and reliable based on the results of the construct validity test and the Cronbach's Alpha value> 0.6. This study concludes that understanding of digital strategy and risk perception are important factors in determining Generation Z's online shopping behavior. The findings provide implications for digital marketers to further emphasize an adaptive approach to the behavior of young generations who are tech-savvy and sensitive to the risks of online transactions.
Digital Mindset Deficit in MSMEs Leadership: A Grounded Theory Study of Pottery Enterprises in Lombok Urfina, Yasyifa Dian; Syiam, Nazilatus; Hadi, Sulhan; Candra , Candra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4037

Abstract

The digital economy has significantly transformed the global business environment, making digital technology a critical determinant of business competitiveness and sustainability. Despite their strategic importance, many small and medium enterprises (SMEs) face significant challenges in implementing digital transformation initiatives. This study investigates leadership-related barriers to digital transformation among Pottery SMEs in Lombok, Indonesia, with a particular focus on how deficiencies in digital mindsets emerge and shape managerial decision-making. Adopting a grounded theory approach, qualitative data were collected through in-depth interviews and participant observation involving SME owners and managers. Data analysis was conducted through systematic open, axial, and selective coding procedures, supported by NVivo software, to generate substantive theory grounded in empirical findings. The results reveal a persistent gap between awareness of digital technologies and their effective integration into daily business practices. Cognitive limitations, uncertainty, and sociocultural norms influence leaders' perceptions of digital technologies and limit their confidence in adopting digital solutions. Consequently, decision-making regarding digital initiatives remains largely intuitive and reactive rather than strategic and forward-looking, reflecting limited digital leadership capabilities. Despite this, SME leaders expressed a generally optimistic view of digital transformation, particularly regarding market expansion and business sustainability. They emphasized the importance of practical training, ongoing mentoring, and accessible digital infrastructure to facilitate digital adoption. This study provides context-specific insights into the barriers to digital mindsets in SME leadership and underscores that successful digital transformation requires not only technological readiness but also cognitive readiness and supportive institutional and socio-cultural conditions.
The Influence of Organizational Justice and Employee Engagement on Turnover Intention Through Job Satisfaction as a Simple Mediator Sudarta, Sudarta; Urfina, Yasyifa Dian; Candra, Candra; Naim, Muhammad; Wirastomo, Handoyo; Khalik, Abdul
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9803

Abstract

This study aims to analyze the effect of organizational justice and employee engagement on turnover intention through job satisfaction as a simple mediator at Muhammadiyah University of Mataram. Using a quantitative causal-comparative approach, data were collected from 94 contract lecturers selected through the Slovin formula. The questionnaire consisted of 20 items covering four variables: organizational justice, employee engagement, job satisfaction, and turnover intention, measured on a five-point Likert scale. Data were analyzed using the SmartPLS 4 software to test the measurement and structural models. The results indicate that organizational justice has no significant effect on job satisfaction (p = 0.444) and turnover intention (p = 0.229). Employee engagement has a significant negative effect on job satisfaction (p = 0.030) and a significant negative effect on turnover intention (p = 0.009). Meanwhile, job satisfaction does not have a significant effect on turnover intention (p = 0.966), and mediation testing shows that job satisfaction does not mediate the relationship between organizational justice or employee engagement and turnover intention. These findings suggest that employee engagement is the dominant factor influencing turnover intention, while organizational justice and job satisfaction play limited roles. The study recommends future research to include additional mediating variables such as organizational commitment or leadership support to provide a more comprehensive understanding of turnover determinants in educational institutions.
Transformasi Umkm Era Digital: Pelatihan Pemasaran Digital Umkm Lokal Desa Danger Kecamatan Masbagik Khalik, Abdul; Ariansidi, Mohamad; ., Candra; Laeli, Risqia Thufhil; Caryadi, Agung Gunawan; ., Rindiani; Gozali, Moh.
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service activity aims to enhance the capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Danger Village, Masbagik District, in utilizing digital marketing strategies to improve their competitiveness amid the evolving digital era. However, the low level of digital literacy and the limited ability of MSME actors to leverage online marketing platforms have constrained local products from reaching wider markets. Therefore, this program provides comprehensive digital marketing training, including an introduction to digital marketing, the use of social media, marketing content creation, and product branding implementation. This initiative is intended to equip MSME actors with practical skills to develop more effective marketing strategies. The implementation method involves interactive lectures, demonstrations, and hands-on practice to ensure optimal learning outcomes. The results of the activity indicate an improvement in participants’ understanding of digital marketing concepts, their ability to create promotional content, and increased confidence in utilizing digital media for product promotion. Furthermore, the training also fosters the development of a digital-based MSME ecosystem in Danger Village as a foundation for strengthening the local economy. This activity is expected to serve as a starting point for supporting the sustainability of digital transformation among MSMEs and to encourage stronger collaboration between village authorities, business actors, and educational institutions in promoting community-based economic development at the village level.
Effectiveness of Implementing Standard Operating Procedures and Job Safety Analysis in Risk Management for Pier Pile Driving Activities (Case Study on Pier Development Pile Driving at KSP BMN Tanjung Wangi Banyuwangi) Sudarta, Sudarta; Candra, Candra; Maniza, Lalu Hendra
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10301

Abstract

Occupational safety and health (OSH) is a fundamental right of workers that must be guaranteed by every employer by ensuring effective and professional risk management. In the context of the BMN Tanjung Wangi pier pile driving project in Banyuwangi, the implementation of Standard Operating Procedures (SOP) and Job Safety Analysis (JSA) plays a crucial role in controlling potential occupational hazards. This study aims to evaluate the effectiveness of SOP and JSA implementation in risk management during the project. A qualitative approach was used in this study, with data collection through in-depth interviews and field observations of parties directly involved in the project, such as planners, supervisors, technicians, and workers. The results of the study show that PT Lombok Karya Perkasa (LKP) has successfully developed and implemented SOPs and JSAs as effective work guidelines for identifying, assessing, and controlling risks. The use of SOPs and JSAs significantly helps in managing hazards, such as the risk of falling, being hit by materials, and equipment damage, which have the potential to cause work accidents. With consistent implementation, it is hoped that the pile driving project can run more safely and efficiently.
Co-Authors ., Rindiani Abdul Khalik Amil, Amil Ariansidi, Mohamad Caryadi, Agung Gunawan Gozali, Moh. Hadi, Sulhan Iswanto, Dedy Laeli, Risqia Thufhil Lalu Hendra Maniza Maniza, Lalu Hendra Muhammad Naim Naim, Muhammad Nazilatus Syiam Novia Suhastini Qusairi, Andri Al Sudarta, Sudarta YASYIFA DIAN URFINA Zihori Maulida