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All Journal Jurnal Ilmiah Manajemen dan Bisnis Jurnal of Applied Business and Banking (JABB) JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Pengabdian Sosial
Sulhan Hadi
Universitas Muhammadiyah Mataram, Indonesia
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Data-Driven Customer Experience Strategies in Modern Digital Marketing Candra; Dedy Iswanto; Baiq Reinelda Tri Yunarni; Rizka Kumia Andaru; Yasyifa Dian Urfina; Sulhan Hadi; Muhammad Naim
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2313

Abstract

This study employs a Systematic Literature Review approach to examine literature indexed in Google Scholar, the Directory of Open Access Journals, and Scopus from 2017 to 2026 to explore digital transformation within quality management systems (Quality 4.0). The results of the review indicate that existing research still has fundamental limitations, characterized by a predominance of conceptual approaches, a lack of empirical evidence and longitudinal studies, and a tendency to focus on digital transformation in general, thus failing to address the specific context of quality management systems. Furthermore, the available literature remains fragmented and has not yet produced an integrative model that comprehensively links the technological, organizational, and human resource dimensions, thereby limiting its practical implications for organizations. Based on these findings, there is a research gap that calls for the development of a holistic, measurable, and empirically grounded cross-sectoral implementation model for Quality 4.0. Therefore, future research should focus on formulating an empirically validated integrative framework, developing practical change management strategies, enhancing contextual digital competencies, strengthening cybersecurity, and exploring the application of human-centered artificial intelligence to support the effectiveness and sustainability of quality management systems in the digital era.
Managing Image in the Midst of Uncertainty: A Systematic Analysis of Destination Communication Strategies Post-Security Crisis Dedy Iswanto; Sulhan Hadi; Baiq Reinelda Tri Yunarni; Muhammad Fuzail
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7495

Abstract

Post-security crises, particularly those arising from political instability or natural disasters, tourism destinations in Indonesia face challenges in managing their image and sustaining tourist visits. Effective crisis communication strategies, including transparent actions and engagement with tourists, play a crucial role in rebuilding trust and loyalty, essential for long-term tourism sustainability. These strategies, along with smart tourism technologies and community involvement, are vital for managing destination image during and after a crisis, ensuring recovery and maintaining tourist interest. This study explores key strategies destinations use to manage their image post-crisis, focusing on the role of smart tourism technologies (STT) and content marketing in fostering tourist loyalty, and investigates community involvement in building resilience. A systematic literature review using the PRISMA framework was conducted, supplemented by bibliometric analysis with VOSviewer, covering 18 articles published between 2020 and 2025. Adaptive crisis communication, STT (AI, VR), content marketing, and community engagement are essential in restoring destination image and sustaining tourist loyalty. Digital platforms and UGC play significant roles in shaping visitor perceptions and decisions. The integration of digital strategies, transparent communication, and community involvement are crucial for post-crisis recovery and long-term resilience. Emotional engagement and perceived safety significantly influence the effectiveness of these strategies. This study provides unique insights into strategies for managing tourism destinations' post-crisis recovery. It offers practical guidance for managers on how to integrate crisis communication strategies, community involvement, and digital innovations to enhance both tourist loyalty and destination resilience, ensuring long-term sustainability.
Peran Mahasiswa Magang dalam Mendukung Administrasi dan Pengelolaan Piutang Pelanggan pada PDAM Kabupaten Lombok Timur Naura Bafadal; Ribi; Ruhul Maydi Adnin; Anggraini Palinda; Sulhan Hadi
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): April
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i1.2599

Abstract

Internship programs are a form of experiential learning designed to bridge the gap between theoretical knowledge acquired in academic settings and practical experience in the workplace. This study aims to describe the implementation of internship activities and analyze the role of students in supporting administrative and operational activities at the Regional Water Supply Company (PDAM) of East Lombok Regency. The method used in this study is a descriptive approach, utilizing observation, direct practice, and documentation techniques during the internship period. The results show that students actively contributed to administrative activities, including data entry of customer information, billing records, and monitoring customer receivables through the existing system. In addition, students were involved in field activities such as direct billing to customers, which enhanced their communication and interpersonal skills. The use of digital administrative systems also provided valuable insights into the importance of accuracy and data management. The internship experience significantly improved both technical and soft skills of students, such as administrative competence, communication ability, and work discipline. Therefore, internship programs are proven to enhance students’ work readiness while also contributing to the operational performance of the institution.
Pengaruh Harga, Online Customer Rating, Biaya Ongkir dan Kecepatan Pengiriman Terhadap Keputusan Pembelian di Platform E-commerce (Studi Kasus Pengguna E-commerce di Kota Mataram) Muhammad Zainul Fani; Sulhan Hadi; Handoyo Wirastomo
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 2 (2025): November
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i2.36990

Abstract

Perkembangan e-commerce di Indonesia, termasuk di Kota Mataram, telah mengubah pola perilaku konsumen dalam melakukan pembelian secara daring. Penelitian ini bertujuan untuk menganalisis pengaruh harga, online customer rating, biaya ongkir, dan kecepatan pengiriman terhadap keputusan pembelian konsumen di platform e-commerce. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian berjumlah 98 responden, ditentukan menggunakan rumus Slovin dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner berbasis Google Form dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa variabel harga tidak berpengaruh signifikan terhadap keputusan pembelian, sementara online customer rating, biaya ongkir, dan kecepatan pengiriman terbukti berpengaruh signifikan. Uji simultan (uji F) memperlihatkan bahwa keempat variabel independen secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian. Nilai Adjusted R² sebesar 81,1% variasi keputusan pembelian dapat dijelaskan oleh variaebl Independen. Temuan ini menegaskan bahwa dalam konteks konsumen e-commerce di Kota Mataram, faktor layanan seperti biaya ongkir, kecepatan pengiriman, dan kepercayaan melalui rating lebih dominan dibandingkan pertimbangan harga. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku e-commerce dalam merumuskan strategi pemasaran yang lebih efektif untuk meningkatkan daya saing di pasar digital.
Implementasin Pelayanan Administrasi Hukum Umum (AHU) pada Administrasi Badan Hukum di Kantor Wilayah Kementrian Hukum NTB Nurul Nafisah; Sheila Ramadhani; Sulhan Hadi
Jurnal Pengabdian Sosial Vol. 3 No. 7 (2026): Mei
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/ecs2ws72

Abstract

Pelayanan Administrasi Hukum Umum (AHU) merupakan salah satu bentuk layanan publik yang berbasis digital dengan tujuan memberikan kepastian hukum kepada masyarakat dalam pengelolaan badan hukum. Kegiatan pengabdian ini dilakukan melalui program magang di Kantor Wilayah Kementerian Hukum Nusa Tenggara Barat pada sektor Administrasi Hukum Umum (AHU). Metode pelaksanaan menggunakan pendekatan aplikatif dan partisipatif melalui dokumentasi, observasi, serta keterlibatan langsung mahasiswa dalam proses administrasi pelayanan badan hukum. Hasil kegiatan menunjukkan bahwa implementasi sistem AHU Online berhasil meningkatkan efektivitas, efisiensi, dan transparansi dalam pelayanan kepada masyarakat. Mahasiswa berkontribusi dalam pelayanan meja AHU, pengecekan dokumen awal, penyampaian informasi layanan, serta aktivitas koordinasi dan sosialisasi hukum. Walaupun masih ada tantangan seperti masalah sistem dan rendahnya tingkat literasi digital masyarakat, pelayanan AHU di Kantor Wilayah Kementerian Hukum NTB secara keseluruhan telah mencerminkan pelayanan publik yang berkualitas, responsif, dan fokus pada kebutuhan masyarakat.
Co-Authors Anggraini Palinda Baiq Reinelda Tri Yunarni Candra Dedy Iswanto Handoyo Wirastomo Muhammad Fuzail Muhammad Naim Muhammad Zainul Fani Naura Bafadal Nurul Nafisah Ribi Rizka Kumia Andaru Ruhul Maydi Adnin Sheila Ramadhani YASYIFA DIAN URFINA