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Perilaku Konsumen yang Berkunjung ke Tempat Wisata Di Kota Malang Sungkawati, Endang; Jaya Esti, Erna Atiwi
Arthavidya Jurnal Ilmiah Ekonomi Vol 16, No 2 (2014)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.572 KB)

Penelitian ini dirancang untuk mengetahui ada tidaknya perbedaantujuan berwisata dengan kelompok umur wisatawan. Sehingga terdapat duavariabel yaitu variabel tujuan berwisata dan variabel kelompok umur wisatawan.Kedua variabel tersebut bersifat bebas ini berarti keduanya bukan merupakanhubungan sebab akibat. Kecenderungan tujuan berwisata dari kalangan anakanakadalah untuk bermain-main, kecenderungan tujuan berwisata darikalangan remaja adalah untuk menikmati keindahan alam, dan kecenderungantujuan berwisata dari kalangan orang tua adalah keseimbangan antara untukolahraga dan untuk menikmati keindahan alam.Kata Kunci: Perilaku Konsumen, Taman Wisata

DAUR ULANG SAMPAH ORGANIK DAN UNORGANIK BERNILAI EKONOMIS Hamid B., Abdul; Esti, Erna Atiwi Jaya; Muddarisna, Nurul
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 2 No 2 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Waste is thing that can pollute the environment and become a source of disease in the community. With the pace of population growth, it is increasingly triggering the amount of waste produced by the community in each day, both organic and unorganic waste so that there was garbage dumping everywhere as happened in neighborhood Association 03 and 02 citizens Association: 04 Kemantren Village, Jabung District, Malang Regency. To overcome this problem, the PKM implementation team of Community Partnership Program had carried out activities, namely (1) counseling on the importance of creating a clean and comfortable environment, (2) training in recycling organic and non-organic waste into economic value goods (3) providing assistance in marketing the results of recycling organic and inorganic waste. The results of these activities were (1) growing public awareness in creating a clean environment, (2) the community could made compost from organic waste and compuser liquid (3) the community could make souvenirs from inorganic waste, and (4) Small Business and Intermediate was surrounded in Kemantren Village, Jabung District Malang Regency

PEMBERDAYAAN SANTRI PONDOK PESANTREN BABUSSALAM DAN AL MUQORROBIN MELALUI PELATIHAN KEWIRAUSAHAAN DAN BUDIDAYA SAYURAN ORGANIK DI KECAMATAN LAWANG KABUPATEN MALANG Rahaju, Juli; Rahayu, Yekti Sri; Budi S, M. Adri; Esti, Erna Atiwi Jaya
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 2 No 2 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Human resource potential and natural resources boarding school located in agricultural areas. It is an opportunity for the development of the boarding school in the field of agriculture. But the potential of land owned boarding school has not been explored to the optimum, due to the ability of students in the management of agricultural land is limited. The purpose of the implementation of Science and technology program for the community is to empower students in both Al Muqorrobin and Babussalam boarding school about entrepreneurship and develop the skills of the students in the field of organic farming. Methods of implementation of the program using a participatory approach groups or Participatory Rural appraisal (PRA), which involve the students in the education and training activities. Implementation results generally show that after following the extension of the entrepreneurial activities, the students that are interested in trying entrepreneurship particularly in the field of organic vegetables. After participating in the training, the students also have managed to cultivate vegetables and food crops both in the kitchen garden and land boarding school. Constraints faced especially in Babussalam boarding school, because of the location of water sources away from the land, making the maintenance activities so difficult. These problems can be solved by means of the addition of drainage water from the water well to the land. Recommendations on the implementation of this program is the continued assistance relating to the business plan for the students who will develop entrepreneurship in the field of organic farming .

Perilaku Konsumen yang Berkunjung ke Tempat Wisata Di Kota Malang Sungkawati, Endang; Jaya Esti, Erna Atiwi
Arthavidya Jurnal Ilmiah Ekonomi Vol 16 No 2 (2014)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Penelitian ini dirancang untuk mengetahui ada tidaknya perbedaantujuan berwisata dengan kelompok umur wisatawan. Sehingga terdapat duavariabel yaitu variabel tujuan berwisata dan variabel kelompok umur wisatawan.Kedua variabel tersebut bersifat bebas ini berarti keduanya bukan merupakanhubungan sebab akibat. Kecenderungan tujuan berwisata dari kalangan anakanakadalah untuk bermain-main, kecenderungan tujuan berwisata darikalangan remaja adalah untuk menikmati keindahan alam, dan kecenderungantujuan berwisata dari kalangan orang tua adalah keseimbangan antara untukolahraga dan untuk menikmati keindahan alam.Kata Kunci: Perilaku Konsumen, Taman Wisata

Merancang Usaha Tani Sayuran Skala Rumahan di Kelompok Ibu-Ibu PKK RT 03 RW 06 Kelurahan Mulyorejo Esti, Erna Atiwi Jaya; Afdah, Umi; Rahayu, Yekti Sri
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.505

This article is based on the Community Service Program which seeks to help increase the insight and knowledge of residents to differentiate between subsistence and commercial scale vegetable production. This service program aims to increase the insight and skills of the residents of RT 03 RW 06 Mulyorejo Village, especially the Dasawisma group of PKK women in managing existing resources to implement home-scale vegetable farming. The approach method used is training and mentoring in vegetable business management for residents in RT 03. Community service activities are carried out in 3 stages, namely: (1) Socialization of activities; (2) Vegetable farming management training and bookkeeping; (3) Assistance for pioneering vegetable marketing. The results of the implementation of community service show that PKK women are able to allocate their resources to produce leaf vegetables and fruit vegetables on a home scale. The formation of production groups based on vegetable types greatly helps the availability of various types of vegetables to meet consumer demand around in the RT 03 RW 06. PKK women also have the ability to make simple bookkeeping although intensive assistance is needed to perfect the recording of expenditure transactions and income earned. The initial profits of vegetable farming run by PKK women during a growing season are still included in the business records of the Dasawisma group. A pilot agreement with an online vegetable shop has been agreed to expand the marketing network of PKK women in RT 03.

PENGARUH STRATEGI PROMOTION MIX TERHADAP KEPUTUSAN KONSUMEN PENGGUNA PASTAGIGI AP, S Soedewo; Esti, Erna Atiwi jaya
Manajemen & Bisnis Jurnal Vol 4 No 1 (2018)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Abstract, Toothpaste Pesoden is a product for and can be used by everyone to clean and whiten teeth in order to beautify or beautify human beings. Produced by PT Unilever), in this case the company's desire is to increase sales of Pepsodent toothpaste products by promotion promotion approach (Promotion Mix) which influences consumer decisions. Therefore it is very important to do research that aims to find out the significant influence of promotion mix consisting of advertisement, direct marketing, interaction marketing, sales promotion, public relation and personal selling both simultaneously and partially to decision making by consumer, this is all to increase Product sale. Then by hypothesis test the influence of promotion mix variable simultaneously in can result that there is significant influence all variable in promotion mix to consumer decision. Advertising variables influence the most dominant significant to consumer decisions. Therefore, the company suggested in increasing sales should pay attention to promotion mix in relation to consumer decision. Keywords: Promotion Mix Strategy, Consumer Decision.

Merajut Industri Kreatif di Panti Asuhan Mawaddah Warohmah melalui Pelatihan Seni Patchwork dan Lace Yekti Sri Rahayu; Erna Atiwi Jaya Esti
Jurnal Pemberdayaan Masyarakat Vol 6 No 1 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v6i1.5341

Mawaddah Warohmah Orphanage Malang City is the social service institutions that accommodates orphans and poor people from various regions. The skill development of the productive age orphanage children has not been maximally obtained. This program aims to improve the skills of orphans and poor people under the guidance of the orphanage through the development of creative industries that have the opportunity to become home-scale businesses. The group participation approach method in this program involves orphans and poor people under the guidance of the Orphanage actively in training and mentoring for creative classes "patchwork and lace" as well as entrepreneurship counseling and business planning. The results of the program implementation showed that 80% of orphans and poor people assisted by the Mawadah Warohmah orphanage were able to attend the training well and were shown to have skills in patchwork and lacee arts. Their craftsmanship from patchwork is demonstrated by handmade products in the form of blankets of various designs and motif modifications. Meanwhile, their works from lacee art training include handbags, scarves, tablecloths, brooches, bags, shoes and babies. clothes, and wallets. The intensive mentoring program through an alliance between the orphanage (the first partner) and Toko Jaya (the second partner) is able to support the development of creative businesses through the marketing of products produced from orphaned children and the underprivileged

Pemberdayaan Kaum Dhuafa Binaan Panti Asuhan Mawaddah Wa Rohmah melalui Industri Skala Rumahan Erna Atiwi Jaya Esti; Yekti Sri Rahayu

Publisher : LPPM Universitas Yudharta Pasuruan

Minimnya pengetahuan dan ketrampilan yang dimiliki kaum dhuafa binaan panti asuhan, menimbulkan permasalahan kurangnya kemandirian kaum dhuafa dari segi perekonomian. Untuk meminimalisir permasalahan ini, program pengabdian masyarakat ini bertujuan memberdayakan kaum dhuafa melalui pelatihan kewirausahaan dan pendampingan industri skala rumahan. Metode pelaksanaan program meliputi pelatihan kewirausahaan, dan pendampingan pembuatan bumbu dalam kemasan yang bernilai jual. Hasil pelatihan dan pendampingan pembuatan bumbu dalam kemasan diantaranya adalah produk empat macam bumbu dalam botol kemasan yaitu bumbu rawon, empal, sambal merah dan sambal ijo. Sementara hasil pelatihan kewirausahaan dan perencanaan bisnis terlaksana dalam beberapa kegiatan meliputi motivasi berwirausaha, pembuatan catatan kegiatan usaha, pembuatan bisnis plan, serta penghitungan keuntungan dan kerugian dalam usaha. Pelaksanaan program dapat terlaksana dengan baik karena adanya pendampingan intensif dan jalinan kerjasama antara pihak panti asuhan sebagai mitra 1 dengan pihak mitra 2 dalam menampung dan memasarkan hasil industri skala rumahan binaan panti asuhan Mawaddah Warohmah.

Pemberdayaan Kelompok Wanita Tani Sekar Makaryo Desa Blayu Kecamatan Wajak Kabupaten Malang Melalui Diversifikasi Kerajinan Mendong Taufik kurrahman; Erna Atiwi Jaya Esti; Wirawan Aryanto
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 3, No 2 (2019): EDISI DESEMBER 2019
Publisher : Universitas Tribhuwana Tunggadewi Malang

Sekar Makaryo Women's Farmers Group (KWT) is a group of women farmers in the village of Blayu who have a farming plant mendong and crafts mendong from former material. Former mendong so far can only be made into ropes and slaps at low prices. KWT is difficult to innovate for the development of mendong crafts. This program seeks to empower KWT in the development of crafts mendong through diversification of handicraft products. The method of implementation is carried out through training and mentoring the development of creative crafts mendong using 6 motives Non-Weaving Tools (ATBM). The results of the agreed program implementation were the active participation of participants in training, counseling and assistance during the implementation of the program which was very good, mediating the ability of partners to select and sort intact mendong fibers and upkiran as raw material for making crafts mendong, selection of partners' skills in fiber rope coloring techniques. mendong, and activate the participant's skills in using the ATBM motif 6. Other results are effective mentoring activities and the availability of infrastructure consisting of two ATBM 6 motif units and a sewing machine that helps partner groups in making various motifs, sewing and mending crafts such as gloves , wallet and sandals. ABSTRAKKelompok Wanita Tani Sekar Makaryo (KWT) adalah sekumpulan wanita tani di desa Blayu yang memiliki usahatani tanaman mendong dan kerajinan mendong dari bahan upkiran. Mendong upkiran selama ini hanya bisa dibuat menjadi tikar dan tali tampar dengan harga jual yang murah. Kemampuan, keterampilan dan ketersediaan peralatan penunjang kerajinan yang dimiliki anggota KWT Sekar Makaryo sangat terbatas sehingga KWT Sekar makaryo belum berani berinovasi untuk pengembangan kerajinan mendong. Program ini bertujuan memberdayakan KWT Sekar Makaryo dalam pengembangan kerajinan mendong melalui diversifikasi produk kerajinan. Metode pelaksanaan dilakukan melalui pelatihan dan pendampingan pengembangan seni kreatif kerajinan mendong menggunakan Alat Tenun Bukan Mesin (ATBM) 6 motif. Hasil dari pelaksanaan program diantaranya adalah peran aktif peserta dalam kegiatan pelatihan, penyuluhan dan pendampingan selama pelaksanaan program yang sangat baik, meningkatnya kemampuan mitra dalam memilih dan memilah serat mendong utuh dan upkiran sebagai bahan baku pembuatan kerajinan mendong, meningkatnya ketrampilan mitra dalam teknik pewarnaan tali serat mendong, dan meningkatnya ketrampilan peserta dalam pengoperasian ATBM 6 motif. Hasil lainnya adalah kegiatan pendampingan yang berjalan efektif serta tersedianya sarana prasarana berupa dua unit ATBM 6 motif dan mesin jahit yang membantu kelompok mitra dalam menghasilkan berbagai motif tenun dan kerajinan mendong seperti tikar, dompet dan sandal.

Training on Making Biocides Made from Tobacco Leaves in The Dasawisma Group, Mulyorejo Village, Malang City Mikael Adri Budi Sulistyo; Yekti Sri Rahayu; Erna Atiwi Jaya Esti; Umi Afdah

Publisher : LPPM Universitas Yudharta Pasuruan

This community service activity is carried out to help women in the Dasawisma group RT 03 RW 06 Mulyorejo Village Malang City who have difficulty controlling pests during the practice of cultivating vegetables in their home gardens and vacant lands in their neighborhood. This community service program aims to provide skills to the women of the Dasawisma group in making natural pesticides or biocides to control pests that often attack vegetable crops. The approach method used is training in making tobacco-based biocides and mentoring the application of biocides on some cultivated vegetable crops. The stages of implementing the activities include (1) preparation of tools and materials; (2) Training on making biocides; (3) Assistance in the biocide fermentation process; 4) assistance in the application of biocides to vegetable crops. The results of the community service implementation showed that the women in the Dasawisma group were able to make tobacco-based biocides from fermented products. Application technique by spraying all parts of the plant organs with intervals of spraying biocides three times a week, effective in protecting vegetables during the plant maintenance period. This can be seen from the yield of about 80% of the harvested vegetables that are protected from damage due to pest attacks.

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