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ANALISIS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PASANGKAYU DALAM MENDUKUNG INDONESIA KREATIF Muh Faldi; Nining Vitria; Norce Christanti Ta'ela; Novitasari Novitasari; Nur Fadilla; Rian Rachdiat Maka; Candra Abubakar; Mastang Mastang; Fikra Fikra; Putri Chicianti Datu Adam; Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10527

Abstract

This study examines the implementation of Corporate Social Responsibility (CSR) programs by PT Pasangkayu in supporting the development of the creative economy in West Sulawesi. The research background is rooted in Indonesia’s national vision, Asta Cita, which positions the creative economy as a pillar of inclusive and sustainable development. The objective of this study is to analyze the contribution of Astra Kreatif programs to local community empowerment, particularly in enhancing economic independence and strengthening social solidarity. A qualitative descriptive approach was employed, using Focus Group Discussions (FGD) with company employees to explore perceptions, experiences, challenges, and socio-economic impacts of the CSR initiatives. The findings reveal that Astra Kreatif successfully strengthened the capacity of palm oil farmer groups, created diversified non-palm businesses (catfish farming, chili cultivation, poultry, and mushroom production), and fostered the growth of local MSMEs. These initiatives directly benefited 475 households across four target villages, generating new employment opportunities, increasing household income, and empowering women and youth in village-based economies. The implications highlight that creativity-driven CSR is not merely a corporate obligation but also a catalyst for inclusive and sustainable rural economic development, aligning with the broader vision of Indonesia Kreatif.
Manajemen kemitraan lembaga publik dan privat antara Pt Astra agro lestari dan pemerintah daerah Pasangkayu di desa martajaya Novitasari Novitasari; lidya olivia balanda; Siti Nurfadila; Fikra Fikra; Phiter Boni Parubak; Dicky Candra Salatun; Nuraisyah Nuraisyah; Askar Mayusa; Muhammad Ahsan Samad
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10585

Abstract

Partnership Between Public and Private institutions are on important form of cooperation in supporting regional development and improving community welfare. This study aims ro examine the implementation of partnership management beetwen PT Astra Argo Lestari through PT Pasangkayu Regional Government in Martajaya Village. The focus of this research includes the forms of cooperatinon, the implementation process of the partnership, and the benefits experiencedby the Community troughCorporate Social Responsbility (CSR)Programs.The research method used was descriptive qualitative with data collection techniques consisting of observation, interviews, and documentation. The results showed that the partnership between PT Astra Agro Lestari and the Pasangkayu Regional Government was carried out through various CSR programs in the fields of health, environment, and community empowerment. The cooperation has provided positive impacts on improving health services, environmental cleanliness, and relationships among the company, local government, and the people of Martajaya Village. The public-private partnership demonstrates synergy between the company and the local government in supporting sustainable social development for the community.
Co-Authors Andi Maman Askar Mayusa Candra Abubakar Dicky Candra Salatun lidya olivia balanda Mastang Mastang Muh Faldi Nining Vitria Norce Christanti Ta'ela Novitasari Novitasari Nur Fadilla Nuraisyah Phiter Boni Parubak Putri Chicianti Datu Adam Rahmawati Halim Rian Rachdiat Maka Samad, Muhammad Ahsan Siti Nurfadila