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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Nur Fadilla
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
ANALISIS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PASANGKAYU DALAM MENDUKUNG INDONESIA KREATIF Muh Faldi; Nining Vitria; Norce Christanti Ta'ela; Novitasari Novitasari; Nur Fadilla; Rian Rachdiat Maka; Candra Abubakar; Mastang Mastang; Fikra Fikra; Putri Chicianti Datu Adam; Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10527

Abstract

This study examines the implementation of Corporate Social Responsibility (CSR) programs by PT Pasangkayu in supporting the development of the creative economy in West Sulawesi. The research background is rooted in Indonesia’s national vision, Asta Cita, which positions the creative economy as a pillar of inclusive and sustainable development. The objective of this study is to analyze the contribution of Astra Kreatif programs to local community empowerment, particularly in enhancing economic independence and strengthening social solidarity. A qualitative descriptive approach was employed, using Focus Group Discussions (FGD) with company employees to explore perceptions, experiences, challenges, and socio-economic impacts of the CSR initiatives. The findings reveal that Astra Kreatif successfully strengthened the capacity of palm oil farmer groups, created diversified non-palm businesses (catfish farming, chili cultivation, poultry, and mushroom production), and fostered the growth of local MSMEs. These initiatives directly benefited 475 households across four target villages, generating new employment opportunities, increasing household income, and empowering women and youth in village-based economies. The implications highlight that creativity-driven CSR is not merely a corporate obligation but also a catalyst for inclusive and sustainable rural economic development, aligning with the broader vision of Indonesia Kreatif.
Co-Authors Afdal Dzikry Andi Maman Askar Mayusa Audietya Chantieka Aura Aulia Farida Candra Abubakar Fikra Fikra Keysha Putri Maharani Marcela Angelina Pamora Mastang Mastang Muh Faldi Muh.Faldi Muhamad Riski Nugraha Muhammad Afandi Muzdalifah Muzdalifah Nanda Aprilia Royna Nawawi Natsir Nining Vitria Norce Christanti Ta'ela Novitasari Novitasari Putri Chicianti Datu Adam Rahmawati Halim Rahmawati Kasman Ratu Amanda Rian Rachdiat Maka