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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Mastang Mastang
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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EFEKTIVITAS KEMITRAAN PUBLIK PRIVAT DALAM PENGELOLAAN PROGRAM PEMBERDAYAAN MASYARAKAT DI DESA MARTAJAYA KABUPATEN PASANGKAYU, KECAMATAN PASANGKAYU Nur Aisyah; Muhammad Ahsan Samad; Askar Mayusa; Miftah Amalia; Mastang Mastang; Nur Aini Bakri; Siti Nuraziza; Rendy Kurniawan; Anang Ma’ruf; Meinar Meinar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2463

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas kemitraan publik privat dalam pengelolaan program pemberdayaan masyarakat di Desa Martajaya Kecamatan Pasangkayu. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teori yang digunakan adalah teori efektivitas menurut Richard M. Steers. Hasil penelitian menunjukkan bahwa kemitraan publik privat dalam program pemberdayaan masyarakat sudah berjalan cukup baik, namun masih terdapat kendala seperti kurangnya partisipasi masyarakat dan komunikasi yang belum optimal. Oleh karena itu, diperlukan peningkatan koordinasi dan kerja sama antara pemerintah, perusahaan, dan masyarakat agar program dapat berjalan lebih efektif dan berkelanjutan.
ANALISIS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PASANGKAYU DALAM MENDUKUNG INDONESIA KREATIF Muh Faldi; Nining Vitria; Norce Christanti Ta'ela; Novitasari Novitasari; Nur Fadilla; Rian Rachdiat Maka; Candra Abubakar; Mastang Mastang; Fikra Fikra; Putri Chicianti Datu Adam; Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10527

Abstract

This study examines the implementation of Corporate Social Responsibility (CSR) programs by PT Pasangkayu in supporting the development of the creative economy in West Sulawesi. The research background is rooted in Indonesia’s national vision, Asta Cita, which positions the creative economy as a pillar of inclusive and sustainable development. The objective of this study is to analyze the contribution of Astra Kreatif programs to local community empowerment, particularly in enhancing economic independence and strengthening social solidarity. A qualitative descriptive approach was employed, using Focus Group Discussions (FGD) with company employees to explore perceptions, experiences, challenges, and socio-economic impacts of the CSR initiatives. The findings reveal that Astra Kreatif successfully strengthened the capacity of palm oil farmer groups, created diversified non-palm businesses (catfish farming, chili cultivation, poultry, and mushroom production), and fostered the growth of local MSMEs. These initiatives directly benefited 475 households across four target villages, generating new employment opportunities, increasing household income, and empowering women and youth in village-based economies. The implications highlight that creativity-driven CSR is not merely a corporate obligation but also a catalyst for inclusive and sustainable rural economic development, aligning with the broader vision of Indonesia Kreatif.
Co-Authors Anang Ma’ruf Andi Maman Askar Mayusa Candra Abubakar Fikra Fikra Meinar Meinar Miftah Amalia Muh Faldi Nining Vitria Norce Christanti Ta'ela Novitasari Novitasari Nur Aini Bakri Nur Aisyah Nur Fadilla Putri Chicianti Datu Adam Rahmawati Halim Rendy Kurniawan Rian Rachdiat Maka Samad, Muhammad Ahsan Siti Nuraziza