ABSTRACT Stunting is a heialth issuei that is a priority program for thei Ministry of Heialth. In Indoneisia, thei preivaleincei of stunting reimains high, including in Beingkulu Provincei. Thei goveirnmeint’s policy for preiveinting stunting, impleimeinteid through thei National Moveimeint to Acceileiratei Nutrition Improveimeint—which focuseis on thei first 1,000 days of lifei includeis thei promotion of Cleian and Heialthy Living Practiceis (PHBS). Reisults from thei 2018 Riskeisdas surveiy in Seiluma Reigeincy show that thei ratei of propeir handwashing was 33.89%, veigeitablei and fruit consumption was 2.97%, cleianing thei bathtub at leiast oncei a weieik was 49.36%, daily smoking was 25.73%, and physical activity was 77.62%. Thei objeictivei of this study was to deiteirminei wheitheir theirei is an association beitweiein cleian and heialthy living beihaviors (PHBS) among motheirs of toddleirs and thei incideincei of stunting in Seiluma Reigeincy, Beingkulu Provincei. This reiseiarch useis a quantitativei approach, with a casei control deisign. Theireiseiarch population was motheirs of toddleirs in Seiluma Reigeincy with thei consideiration that this areia is a stunting locus areia. Casei and control groups weirei seileicteid from thei samei population. Thei total samplei in this study was 200 motheirs of toddleirs, consisting of 100 motheirs of stunting toddleirs (casei group) and 100 motheirs of non-stunting toddleirs (control group). Thei reiseiarch instrumeint was thei PHBS queistionnairei. Data colleiction was carrieid out by two einumeirators. Data analysis in this study was carrieid out using univariatei and bivariatei analysis using thei chi squarei teist. Thei reiseiarch found that theirei was reilationship beitweiein mateirnal knowleidgei and thei incideincei of stunting (p=0.001), and theirei was a reilationship beitweiein mateirnal attitudeis and theiincideincei of stunting (p=0.032). Theirei is a reilationship beitweiein Cleian and Heialthy Living Beihavior (PHBS) and thei incideincei of stunting in Seiluma Reigeincy (p=0,046). Cleian and heialthy living beihavior can bei improveid if theirei is good knowleidgei, good attitudeis and correict beihavior reigarding cleian and heialthy living beihavior, so that it has an impact on reiducing of stunting. Keywords: Stunting, Cleian And Heialthy Living Beihavior (PHBS), Knowleidgei, Attitude. ABSTRAK Stunting ialah gangguan keiseihatan yang meinjadi program prioritas Keimeinteirian Keiseihatan. Di Indoneisia preivaleinsi stunting masih tinggi teirmasuk Propinsi Beingkulu. Keibijakan peimeirintah dalam peinceigahan stunting meilalui Geirakan Nasional Peiningkatan Peirceipatan Gizi deingan fokus pada keilompok usia peirtama 1.000 hari keihidupan salah satunya adalah peineirapan Peirilaku Hidup Beirsih dan Seihat (PHBS). Hasil Riskeisdas 2018 Kabupatein Seiluma meinunjukkan peirilaku cuci tangan yang beinar seibeisar 33,89%, konsumsi sayur dan buah 2,97%, meinguras bak mandi minimal 1 kali seiminggu 49,36%, meirokok seitiap hari 25,73%, dan aktivitas fisik 77,62%. Tujuan peineilitian ini ialah untuk meingeitahui apakah ada hubungan antara peirilaku hidup beirsih dan seihat (PHBS) pada ibu balita deingan keijadian stunting di Kabupatein Seiluma Provinsi Beingkulu. Peineilitian ini meinggunakan peindeikatan kuantitatif, deingan deisain kasus kontrol. Populasi peineilitian adalah Ibu Balita di Kabupatein Seiluma deingan peirtimbangan daeirah teirseibut meirupakan daeirah lokus stunting. Keilompok kasus dan kontrol dipilih dari populasi yang sama. Jumlah sampeil pada peineilitian ini seibanyak 200 ibu Balita, teirdiri dari 100 Ibu Balita Stunting (keilompok kasus) dan 100 Ibu balita non-stunting (keilompok kontrol). Instrumein peineilitian adalah kueisioneir PHBS. Peingumpulan data dilakukan oleih dua orang einumeirator. Analisis data dalam peineilitian ini dilakukan deingan analisis univariat dan bivariat meinggunakan uji chi squarei. Peineilitian meineimukan bahwa ada hubungan peingeitahuan ibu deingan keijadian stunting (p=0,001), ada hubungan sikap ibu deingan keijadian stunting (p=0,032), dan ada hubungan antara Peirilaku Hidup Beirsih dan Seihat (PHBS) deingan keijadian stunting di Kabupatein Seiluma (p=0,046). Peirilaku hidup beirsih dan seihat dapat ditingkatkan jika peingeitahuannya baik, sikap baik dan tindakan yang beinar teintang peirilaku hidup beirsih dan seihat, seihingga beirdampak pada peinurunan stunting. Kata Kunci: Stunting, Peirilaku Hidup Beirsih dan Seihat (PHBS), Peingeitahuan, Sikap.