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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Murtiadi
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pola Komunikasi Pelatih Dalam Memotivasi Berlatih Atlet Perguruan Pencak Silat Satria Muda Indonesia Komisariat Wilayah Kabupaten Bekasi Teguh Saputro; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7913

Abstract

Pencak Silat is an Indonesian cultural heritage that not only teaches martial arts techniques but also instills moral values, ethics, and discipline. In the athlete development process, coaches play a significant role, particularly in fostering training motivation through the communication patterns they implement. This study aims to examine the coach's communication patterns in motivating athletes at the Satria Muda Indonesia Pencak Silat School, Bekasi Regional Commissariat. This research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The informants consist of the head coach and two senior athletes. The data were analyzed using the interactive model, including data reduction, data display, and conclusion drawing. The findings reveal that the coach applies one-way, two-way, and multi-directional communication patterns, adjusted according to the athlete’s age and character. Both verbal and non-verbal communication are used effectively, supported by emotional approaches and informal social activities. This communication strategy fosters strong emotional bonds and a positive training environment. Effective communication has been proven to increase athlete motivation, discipline, and enthusiasm during the training process.
Analisis Makna Kekuatan Perempuan pada Karakter Jinda dalam Film The Empress of Ayodhaya Tisna Adila; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7915

Abstract

This study analyzes the meaning of female power represented through the character of Jinda in the film The Empress of Ayodhaya using Roland Barthes' semiotic approach. This film was chosen because it significantly depicts the theme of female power through the construction of the main character, Jinda, who is portrayed as an active and strategic figure in facing the political conflicts of the Ayodhaya kingdom. Using a descriptive analytical qualitative research method, this study analyzes the symbolic, narrative, and visual elements in the film. Primary data was collected through observation of film scenes and in-depth interviews with informants knowledgeable about historical films and royal dramas. Secondary data included academic journals and relevant documents. Data analysis was conducted using Barthes' three levels of semiotics, namely denotation, connotation, and myth, with triangulation techniques to ensure data validity. The results show that at the denotative level, Jinda's strength is her courage and determination in facing difficulties after being forced to become queen. Connotatively, her strength is her ability to turn suffering into courage and build solidarity within the patriarchal system. And mythologically, Jinda symbolizes an eternal moral legacy and courage despite defeat. Overall, this film reveals that women's strength lies not only in their position or power, but also in their determination, sacrifice, and the legacy of courage created from suffering.
Strategi Komunikasi Interaktif Melalui Instagram Supplier Merpati dalam Menumbuhkan Citra Produk Roda Pagar Abdul Mubarok; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7917

Abstract

This research aims to analyze the interactive communication strategy implemented by Suplier Merpati Indah through the Instagram platform in fostering a positive customer image towards its Roda Pagar products. The background of this study is driven by the development of social media as a strategic tool for building emotional relationships and customer loyalty. This study employs a qualitative research method, utilizing in- depth interviews, participatory observation, and documentation as data collection techniques. The results indicate that Merpati Indah consistently applies communication strategies focusing on strong visual branding, active two-way interactions, and the presentation of educational and narrative content through storytelling. Instagram features such as posts, stories, and direct messages are optimally utilized to build engagement and customer trust. Visual consistency in the feed, prompt responses to inquiries, and a human-centered approach in digital interactions are key factors in creating positive perceptions and customer loyalty. The study concludes that interactive communication strategies through Instagram, when strategically designed, play a crucial role not only in increasing brand awareness but also in shaping a positive brand image and strengthening emotional bonds with customers. These findings are expected to serve as a practical reference for business practitioners in developing effective digital communication strategies in the era of social media.
Strategi Kampanye Humas BMKG dalam Memberikan Peringatan Dini Hidro Meteorologi pada Masyarakat melalui Akun Instagram @ppid_bmkg Tegar Nurrahman; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7930

Abstract

The Meteorology, Climatology, and Geophysics Agency is one of the Non-Departmental Government Institutions (LPND). BMKG has offices spread throughout Indonesia, and is centered in Kemayoran, Jakarta. This study aims to describe the public relations campaign strategy implemented by BMKG Public Relations in providing hydrometeorological early warnings to the public through Instagram media @PPID_BMKG. This study uses a qualitative research method. Data collection techniques are carried out by means of observation, interviews, and documentation. The results of the study show that BMKG's public relations campaign strategy is based on the approach proposed by Cutlip, Center, & Broom. This campaign strategy is carried out through several stages including systematic content planning, using easy-to-understand visual language, and measuring effectiveness using social media insight analysis and making monthly reports every three months. This study emphasizes the importance of cooperation between BMKG and social media to increase public awareness and preparedness in facing hydrometeorological disasters.
Pera Pola Komunikasi Humas dalam Membangun Citra Badan Pembinaan Hukum Nasional melalui Media Sosial Instagram @BPHN_KEMENKUM Airin Deviana Amellya; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7938

Abstract

The advancement of digital technology has encouraged government institutions to utilize social media as an effective public communication tool. This study aims to analyze the role of public relations communication patterns in building the image of the National Legal Development Agency (BPHN) through the Instagram platform. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation of the official Instagram account of BPHN (@bphn.kemenkum) and relevant informants. The findings reveal that BPHN’s public relations apply an active, responsive, and participatory two-way communication pattern in managing content and public interaction. Features such as comments, direct messages, and interactive stories facilitate reciprocal communication that strengthens public engagement. Feedback evaluation is also conducted regularly as a basis for improving communication strategies. The study concludes that the communication pattern implemented by BPHN’s public relations significantly contributes to shaping an informative, transparent, and professional institutional image in the eyes of the public.
Strategi Public Realations Terkait Penggunaan Influencer Instagram Dalam Meningkatkan Brand Awareness Brand Skincare Lokal Scarlett Mirta Ria Zai; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8160

Abstract

The rapid advancement of information and communication technology in recent decades has had a significant impact on various aspects of human life, particularly in marketing communication strategies. One of the most affected fields is public relations (PR), which has undergone major changes in methods and approaches to building relationships between organizations and their publics. Whereas PR activities once relied heavily on traditional media such as newspapers, magazines, or press conferences, digital technology has now revolutionized these practices. This study aims to explore and analyze the public relations strategies implemented by the local skincare brand Scarlett in utilizing Instagram influencers as a communication medium to enhance brand awareness. Amidst the increasingly competitive beauty industry, social media has become a strategic channel for companies to establish effective, interactive, and audience-oriented communication. As a local brand, Scarlett has successfully optimized the power of digital media by collaborating with influencers to deliver brand messages in a more personal and authentic manner. The research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings reveal that Scarlett’s PR strategy focuses on long-term collaboration with influencers aligned with its brand image, the use of engaging visual content, and the delivery of consistent and relatable messages. This strategy has proven effective in fostering emotional connections between the brand and consumers, strengthening public trust, and reinforcing brand positioning in the local skincare market. Furthermore, the study highlights that the use of influencers as part of public relations strategies can generate a positive impact on shaping public perception and fostering consumer loyalty in the digital era.
Peningkatan Literasi Digital UMKM Melalui Pelatihan Konten Kreatif Berbasis Smartphone di Villa Mutiara, Bogor Jawa Barat : Pengabdian Izzati Rizal; Bintang Nurijadi; Jamalullail; Salfhaoctha Friemay Aliefia Poetry; Murtiadi; Khairatun Niswa Aceh 26
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7340

Abstract

Transformasi digital membuka peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar, namun keterbatasan literasi digital masih menjadi kendala utama dalam mengoptimalkan potensi tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pelaku UMKM di Villa Mutiara, Bogor, melalui pelatihan pembuatan konten kreatif berbasis telepon pintar (smartphone). Pendekatan yang digunakan adalah Participatory Action Research (PAR), yang melibatkan peserta secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pelatihan, evaluasi, dan pendampingan. Kegiatan ini diikuti oleh 25 pelaku UMKM dari berbagai sektor, dengan fokus pada peningkatan keterampilan fotografi produk, videografi berbasis storytelling, serta penyuntingan konten menggunakan aplikasi sederhana seperti Canva dan CapCut. Hasil evaluasi menunjukkan adanya peningkatan rata-rata skor literasi digital peserta dari 42% pada pre-test menjadi 81% pada post-test, dengan peningkatan paling signifikan pada aspek pengetahuan media sosial. Selain peningkatan keterampilan teknis, pelatihan ini juga menumbuhkan kepercayaan diri peserta dalam memanfaatkan teknologi digital serta melahirkan komunitas digital "UMKM Villa Mutiara" yang berfungsi sebagai wadah berbagi pengetahuan dan kolaborasi. Kegiatan ini membuktikan bahwa pelatihan berbasis PAR efektif dalam mengintegrasikan pembelajaran praktis dengan pemberdayaan masyarakat, serta berpotensi menjadi model replikasi untuk memperkuat ekosistem digital UMKM di tingkat lokal.
PERAN KOMUNIKASI ORGANISASI MELALUI NEW MEDIA DALAM MENUNJANG KEGIATAN OPERASIONAL DI PT NATLAS REKARTHA INDONESIA Josephine Ayu Graciaputri Josephine; Murtiadi; Andi Banus Achir
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17091

Abstract

This study aims to determine the role of organizational communication through newmedia in supporting operational activities at PT Natlas Rekartha Indonesia. This heavy equipment tire distributor has a geographically separated work structure between its head office in Jakarta and its operational unit in Kalimantan. This research employs a constructivist paradigm with a descriptive qualitative approach through a field study. Data was collected through in-depth interviews with three key informants, there are the Managing Director, the Jakarta Head of Operations, and the Banjarmasin Head of Operations; supported by observation and documentation. The results show that the company utilizes three complementary new media platforms: WhatsApp for rapid daily coordination, email for formal communication and documentation, and Google Meet for cross-regional synchronous virtual meetings. The use of these platforms has positively impacted communication speed, time and cost efficiency, and ease of coordination. Nevertheless, several obstacles were identified, including potential miscommunication due to brief text messages, limited nonverbal communication, information overload on WhatsApp, and unstable internet connectivity in Kalimantan. In conclusion, new media-based communication within the company operates quite effectively in supporting its operations, yet it requires more optimal management to minimize existing barriers.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL LOWKY KAFE DALAM MENINGKATKAN ENGAGEMENT PADA SOSIAL MEDIA INSTAGRAM II Tri Wahyuni; Murtiadi; Andi Banus Achir
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17238

Abstract

The development of social media has transformed the way businesses communicate with their consumers, particularly in the food and beverage industry. Instagram has become one of the primary platforms for digital communication. This study aims to analyze the digital communication strategy implemented by lowky in increasing audience engagement through Instagram. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation. The research informants consisted of the Social Media Admin as the key informant, the Head Bar, the Head Kitchen, and customers as supporting informants. The findings indicate that lowky implements its digital communication strategy through structured content planning, audience-oriented message development, and the utilization of Instagram features such as reels, stories, feeds, and highlights. The uniqueness of lowky’s digital communication strategy lies in its storytelling approach through the Si Manis Americano content series, which combines cinematic storytelling with soft-selling techniques closely related to everyday life. This strategy successfully increased audience engagement through likes, comments, shares, saves, and contributed to higher customer visits as well as collaboration opportunities with influencers and other partners. The study concludes that storytelling serves as an effective digital communication strategy in strengthening audience engagement through Instagram.
Co-Authors Abdul Mubarok Airin Deviana Amellya Andi Banus Achir Arista, Roynaldi Bintang Nurijadi II Tri Wahyuni Izzati Rizal Jamalullail Josephine Ayu Graciaputri Josephine Khairatun Niswa Aceh 26 Mirta Ria Zai Salfhaoctha Friemay Aliefia Poetry Tegar Nurrahman Teguh Saputro Tisna Adila