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All Journal Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Business Management International Journal of Management, Accounting & Finance
Galuh Ajeng Ayuningtiyas
Universitas Dr. Soetomo Surabaya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGUATAN KAPASITAS MASYARAKAT TERHADAP RISIKO BANJIR MELALUI SINERGI PARTICIPATORY ACTION RESEARCH DAN APLIKASI INARISK Priyanto Priyanto; Galuh Ajeng Ayuningtiyas; Fedianty Augustinah; Siti Marwiyah
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3654

Abstract

Pengabdian ini bertujuan untuk meningkatkan kapasitas masyarakat Desa Sentong terhadap risiko banjir melalui pendekatan Participatory Action Research (PAR) dan pemanfaatan aplikasi INARISK sebagai media mitigasi berbasis digital. Metode pengabdian yang digunakan adalah Participatory Action Research (PAR) dengan tahapan identifikasi masalah, perencanaan partisipatif, implementasi intervensi, monitoring dan evaluasi, serta refleksi keberlanjutan program. Kegiatan dilaksanakan melalui pelatihan mitigasi bencana, edukasi kebencanaan berbasis experiential learning di sekolah dasar, pelatihan penggunaan aplikasi INARISK, simulasi evakuasi, pembentukan Tim Siaga Banjir, dan penanaman 500 bibit pohon di bantaran sungai. Hasil pengabdian menunjukkan adanya peningkatan literasi kebencanaan dan kapasitas digital masyarakat, di mana 85% peserta mampu menggunakan aplikasi INARISK untuk mengakses peta risiko dan pelaporan bencana, serta terjadi peningkatan pemahaman siswa sebesar 65% berdasarkan hasil pre-test dan post-test. Selain itu, terbentuknya Tim Siaga Banjir Desa Sentong menunjukkan adanya penguatan kelembagaan lokal dan sistem peringatan dini berbasis komunitas. Simpulan pengabdian ini menunjukkan bahwa sinergi antara pendekatan partisipatif dan teknologi digital efektif dalam meningkatkan kapasitas adaptif masyarakat terhadap risiko banjir, memperkuat ketahanan sosial-ekologis desa, serta mendukung terwujudnya desa tangguh bencana yang berkelanjutan.  
The Influence Of Price And Payment Method On Purchase Decisions At Sakinah Sukolilo Supermarket Surabaya Sultan Karima Adytia Purnama; Mochammad Arfani; Galuh Ajeng Ayuningtiyas; Sarwani
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.188

Abstract

This study aims to analyze the influence of prices and payment methods on consumer purchase decisions at Sakinah Sukolilo Supermarket Surabaya. Changing shopping behaviors and the increasing use of digital payments encourage the need to evaluate both factors in the context of local retail. The study used a quantitative approach with a sample of 96 respondents obtained through the Cochran formula. Data were collected using a Likert scale questionnaire and analyzed through validity, reliability, classical assumptions, and multiple linear regression tests. The results of the study show that prices and payment methods have a positive and significant effect both partially and simultaneously on purchase decisions. An Adjusted R² value of 0.620 indicates that both variables explain 62% of the variation in purchasing decisions. Payment methods are the dominant variable with the highest beta coefficient value. These findings confirm that the ease and efficiency of digital payments and competitive pricing play an important role in increasing consumers' propensity to make purchases.
The Influence The Influence of Digital Marketing and Electronic Word of Mouth (E-Wom) With Brand Image Mediation on Purchase Decisions at Fore Surabaya Muhammad Efendi Ibrahim; Liling Listyawati; Anita Asnawi; Galuh Ajeng Ayuningtiyas
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 3 No. 1 (2026): January: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v3i1.389

Abstract

This study is intended to investigate the impact of Digital Marketing and Electronic Word of Mouth (e-WOM) on Purchase Decisions, with Brand Image as a mediating variable in Fore Coffee consumers in Surabaya. This study applied a quantitative approach through causal methods, involving 100 respondents who had made transactions at Fore Coffee Sulawesi Street. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The findings of the study show that Digital Marketing and e-WOM have a positive and significant effect on Brand Image and Purchase Decisions. Brand image also has a significant influence on Purchase Decisions. In addition, Brand Image has proven to be a partial mediator, so Digital Marketing and e-WOM continue to have a direct influence, but the effect increases when through Brand Image. The research model produced an R² value of 0.671, which indicates good explanatory ability of the model. Overall, this study emphasizes that strengthening digital marketing strategies, managing e-WOM, and building a consistent brand image is very important in improving consumer purchasing decisions of Fore Coffee.
Co-Authors Anita Asnawi Fedianty Augustinah Liling Listyawati Mochammad Arfani Muhammad Efendi Ibrahim Priyanto Priyanto Sarwani Siti Marwiyah Sultan Karima Adytia Purnama